How to give your trademark a nice name?

You can use words with special meanings, such as the name of a company or the unique scenery of a city.

1, take font size or abbreviation: font size is the trade name in the enterprise name, and the unification of font size and trademark can strengthen the common memory of the audience on the brand and enterprise. Name abbreviation is to use the representative keywords in the enterprise name as trademarks, which can effectively increase the public's deep understanding of the nature and products of the enterprise. For example, "sinopec group" can be abbreviated as "Sinopec".

2. Choosing animal and plant names: The choice of animal and plant names should be closely related to the characteristics of the goods used. For example, if "puffer fish" is used as a drug trademark, it will make people doubt the safety of its drugs, while the use of "Song Qing" (relaxed) is easily accepted.

3. Take a specific vocabulary: You can take a specific item or a modern vocabulary name, or you can take a fictional vocabulary. If you choose the former, you should choose words with special meanings. If you take the solid meaning of "shield" as a cement trademark, it will be remembered by builders. If you use fictional words, you must make them loud and smooth, such as Starr, Bang Qi and estelle.

4. Choosing the names of places of interest: Choosing the names of places of interest with high popularity and strong applicability as trademarks is very beneficial to the sales of regional famous and special products. For example, "Chenghuangmiao" is the trademark of fennel bean and "Dongting Mountain" is the trademark of tea.

Trademark naming principle

Choosing a trademark shall not violate the provisions of the law prohibiting the use and registration, nor shall it infringe upon the prior rights of others. This is the most basic requirement for trademark registration. In addition, the naming of trademarks should also follow the following main principles:

1, healthy content: trademarks with unhealthy content are not only unregistered, but also difficult to be accepted by the market.

2. Strong distinctiveness: A trademark with strong distinctiveness is a distinctive sign created by a trademark registrant, which can leave a deep impression on people. Distinctive trademarks are more attractive to consumers and more easily accepted by the market, such as Rejoice and Youth Treasure.

3. Profound meaning: The hint of special meaning in a trademark can enhance the audience's strong impression of the trademark and enhance their deep understanding and memory of the enterprise or product.

4, catchy: catchy can not be awkward, but should make the text of the trademark sound smooth, loud and comfortable. This requires words to be open, flat, harmonious, cadence and fluency, such as Wahaha, ariston, Metersbonwe, Bang Wei and Bang Wei. Huobao spicy chicken

If you decide to build your own brand here, I suggest you decide now.

The first trademark application took a long time, from 12 months to 15 months.

Second, if the favorite brand name is not protected, it will be easily registered for a long time. It will affect your whole brand promotion plan.

Third, the registration fee is uniform, and registering as early as possible can make you more prepared. Methods 1: Chinese-foreign comparison method.

We can give a trademark a Chinese name and an English name and apply for registration as a trademark. Naming trademarks in Chinese and English is convenient for domestic enterprises to explore the international market and prepare for applying for overseas trademarks in the future. For example, Hisense's English name is "Hisense" and its Chinese name is "High Sensitivity and High Definition".

Method 2: enterprise naming method

If the enterprise name is not long and catchy, the applicant can directly apply for registering the enterprise name as a trademark. Such as: Haier, Midea, Royalstar, etc. The advantage of this is that if the trademark becomes more and more well-known, the enterprise will become more and more well-known, and at the same time, the enterprise will be promoted, killing two birds with one stone.

Method 3: Founder Naming Method

This method is suitable for applying for registration of portrait trademarks. We can apply for a registered trademark in the name of the founder or product inventor. Such as Li Ning, Wang Zhihe and Ford. Doing so can fully win users' trust in the product. After all, it takes courage to dare to apply for a registered trademark in one's own name, which shows that the founder or product inventor of the company is full of confidence in the quality of the product.

Method 4: Historical inheritance method

This method is suitable for the products launched by time-honored brands, and the brand name reflects the long history and cultural heritage of the products, so that consumers have enough trust in the products. Such as Daoguang 25, Guojiao 1573 and Louis XIII.

Method 5: auspicious implication method

China's culture is profound, and the pursuit of auspicious meaning is one of them. When naming a trademark, we can associate words with auspicious meaning with our products, promote our products through people's pursuit of auspicious meaning, and improve their popularity. For example: "Forever" brand bicycles, "Fumanduo" instant noodles and "Want Want" food.

Method 6: efficacy method

When naming a trademark, we can use words to describe the efficacy of the product. In this way, consumers can directly understand the efficacy of the product through the brand name, which makes it easier to identify with the product. For example: "Liubizhi" toothpaste, "Shufujia" bath milk, "Juewei duck neck" and so on. The first step is to define the concept of corporate culture and brand.

A good trademark name should reflect the name, image, culture, brand, business type, geographical location, product quality and service of the enterprise, and write these aspects on paper word by word, which is the essence and direction of the enterprise trademark name.

Step 2 brainstorm and choose a method.

China's Trademark Law stipulates that a trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

How to make the name of a trademark significant? I summarized the following methods:

1, creative method.

That is, to create a vocabulary that has never been seen before with a wild imagination. Such a name is unique and competitive enough that it will not be rejected because it is similar to other brand names. In the future corporate brand promotion, the competitive barriers of other brands can be eliminated to the maximum extent.

For example, the Jeep trademark was created by its company. Later, the name Jeep almost became synonymous with off-road vehicles. Prior to this, there was no similar name for this industry.

Because the trademark name created by this method is very unique, the success rate in applying for trademark registration will be extremely high.

2. Proper name selection method.

In other words, choose a favorite name from the existing words as the brand name. This is the largest number of all trademarks at present.

It is worth noting that the choice of proper names should only be used as a sign to help consumers identify enterprises, brands and products, otherwise it will be easily recognized as descriptive words and generic names and rejected.

For example, the word "apple" cannot be used as the trademark of apple, because it is descriptive and the common name of a certain fruit. However, when used in the computer industry, "Apple" loses the effectiveness of descriptive words and common names and becomes a good trademark.

3. Product correlation method.

In other words, from the perspective of enterprise products, we associate words related to products. This name can indirectly imply the quality of your products, flaunt the corporate culture and highlight the product connotation. Try not to choose descriptive words related to product categories as brand names, which can easily be considered as lacking in distinctive features and rejected.

4. International Customs Law.

In other words, give your trademark a foreign name. Some industries will worship foreign countries, such as clothing and food, and enterprises can also adopt more international names to cater to consumers' preferences.

For example, if some commonly used transliteration names are adopted, for example, Beautiful can be transliterated as Biotech delicious, delicious and so on. In addition, we can also use some words with foreign characteristics to name them, such as "Sam XX" in the United States, "Mazu XX" in Taiwan Province Province, "Sakura XX" in Japan, "XX scholar" in France and so on.

The third step is to determine the selection and search registration.

Combine the first step and the second step, combine the concepts of corporate culture and brand with naming methods, combine, split, abstract, summarize and so on, and try again and again until you get some interesting, unforgettable and meaningful names.

After determining the name, log on to the website of the Trademark Office, search for the obtained trademark name, and select the trademark with similar name and high registration success rate for registration. If you are not familiar with the retrieval and registration process, you can consult a professional intellectual property agency.

Attachment: Forbidden area for taking trademark names.

A common names and descriptive trademarks are prohibited, and suggestive trademarks are used with caution;

B, don't try to edge with well-known trademarks or famous trademarks, which will make you lose more than you gain;

C, don't use too abstruse names, consumers can't understand.

D, the name should not be too long or too long, 2-4 Chinese characters are best, and English is limited to 3 words. Zhihu Professional Committee answers your questions:

To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:

Easy to identify, read and understand

The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use difficult and obscure words; Use words with simple strokes that are easy to write and print, and don't use ancient Chinese characters and waste words with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and smooth, with musical beauty, and avoid bending over and twisting. In addition, the text of the name cannot be too long.

Grasp the characteristics and highlight the key points

Trademark name is very short, which can only show the characteristics of a certain aspect of goods, so we should grasp the characteristics and highlight the key points. This kind of prominence may focus on highlighting identity, such as "Kweichow Moutai"; Or focus on display technology, such as "China ancient health essence"; Or focus on display materials, such as "double needle toothpaste"; Or focus on showing value, such as "diamond electric fan"; Or focus on performance, such as "Belle brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or express interest, such as "Xiyingmen towel quilt"; Or show elegance, such as "Piano Princess"; Wait a minute.

Unity of name and reality, avoiding contradictions.

The name should reflect a certain characteristic of the commodity from a certain aspect, and should be associated with the commodity. There should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. For example, "Panther" brand agricultural vehicles and "Panther" show the power of vehicles, and the "Chrysanthemum" of "Chrysanthemum" electric fan gives people a cool feeling, and the combination of name and reality is reasonable.

We should consider the psychology of consumers.

Commodities have a certain number of consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: therefore, there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are both fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods, according to the characteristics that buyers should choose carefully, use brand names to indicate the preciousness, exquisiteness, durability and advanced quality of goods, so there are pianos of Strauss brand, televisions of Panda brand, refrigerators of aerospace brand and watches of sapphire brand.

Names should be aesthetic and meaningful.

The so-called aesthetic feeling is that the name is vivid and can make people have good associations. Such as tulip wallpaper, penguin sweater and lotus gourmet powder.

Implication means that the name can contain more information. For example, "Zhong Yi" not only shows that the product has introduced Italian technology, but also tells people that the product can be satisfactory. "Old Frye" not only has the Chinese meaning of getting old and blessed, but also is homophonic with English LONGLIFE.

"Five Good Theories" of Trademark Naming

First of all, it should be "nice". The brand name feels very comfortable as soon as it is heard, and will not cause inner conflict;

The second is "easy to read", the trademark name is catchy, the pronunciation is clear and round, and there is a kind of cadence language beauty;

The third is "easy to remember", which is concise, vivid and easy to spread, and it is best to have some connection with products or services;

The fourth is "goodwill", which gives commercial brands a benign perception and good impression;

The fifth is "good looking". Trademark names should be easy to express visually, which can make the design more eye-catching and impactful.

I hope I can help you!