What does the spirit of enterprise include?

question 1: what kind of entrepreneurial spirit is the core of corporate culture?

question 2: what does corporate culture include? Corporate culture is rich in connotation and covers a wide range, which is embodied in:

[1] corporate logo; For example, trademarks, factory labels, factory flags, factory emblems, etc. are all corporate symbols that realize corporate culture, and they are also carefully designed with obvious differences from other enterprises. It is impossible to be the same as the attacking enterprise.

[2] enterprise environment; Such as internal environment and external environment, macro environment and micro environment, etc., and the specific subdivision includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.

[3] enterprise system; That is, powerful measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.

[4] values; It is the core of enterprise culture, the value criterion of enterprise business activities and human behavior, and the symbol of enterprise maturity. For example, the values of IBM are "respect for people, lifelong employment and equality for all".

[5] Enterprise spirit; On the basis of values, it reflects the goal and direction of the enterprise and has the consciousness and spirit of promoting. For example, Daqing's Iron Man Spirit and Haier's "Sincerity to Forever" all reflect their entrepreneurial spirit.

An enterprise will never be completely similar to other enterprises in terms of name design, product development and packaging, or quality education of employees. Once there is a simple similarity, it will become the laughing stock of society. Take "smile" as an example. As any enterprise, it emphasizes "smile service" for customers. However, in many cases, the opposite word-for-word attitude has become a guarantee to reassure buyers.

all corporate cultures will have their own design concepts, and they should consider forming their own characteristic culture and conditions, and they can't be completely copied and copied, otherwise they won't form their own corporate characteristics, and they won't be attractive. Therefore, there is no exactly the same corporate culture, just like the trees in the world, and no leaf is the same. I once suspected that the leaves should be the same. In the autumn when the maple leaves were red, I made a special comparison. As a result, the maple leaves that looked the same were actually completely different, which attracted thousands of people to look for specimens. Think again, if all enterprises were opened by the same company and the product packaging was the same, people would not be really satisfied, so there was no demand.

In the 198s, tawny glass was popular in major hotels in Beijing. As a result, people didn't know who was who, but they didn't know which was the business room when they looked at a piece of coffee from a distance. At that time, the same assimilation of hotels quickly formed a sense of distance with users, which no longer aroused people's interest in them. After failing, people realized that the style must have its own characteristics, so they began to understand the differences. It is recognized that the conceptual design elements of corporate culture should be assimilated in the pace of cultural and economic development in the world, and it is a prerequisite to be recognized by people in the objective environment of application, but in the form of expression, corporate personality must be reflected, so the unique design scheme and rich and colorful content have become another connotation of corporate culture.

question 3: enterprise spirit what enterprise spirit refers to the inner attitude, ideological realm and ideal pursuit of enterprise employees?

Enterprise spirit is a group consciousness that combines modern consciousness with enterprise personality. Every enterprise has its own enterprise spirit, which is often summarized in concise and philosophical language, usually expressed through factory songs, factory training, factory regulations, factory emblem and other forms and images. Generally speaking, enterprise spirit is the inner attitude, will and ideological realm of all or most employees of an enterprise. It can stimulate the enthusiasm of employees and enhance the vitality of enterprises. Enterprise spirit, as the dominant consciousness of the psychological set of employees in an enterprise, is the concentrated expression of enterprise management purpose, value criterion and management creed, and it constitutes the cornerstone of enterprise culture.

Enterprise spirit is a group consciousness that combines modern consciousness with enterprise personality. "Modern consciousness" is a kind of comprehensive consciousness which is composed of modern social consciousness, market consciousness, quality consciousness, belief consciousness, benefit consciousness, civilization consciousness and moral consciousness. "Enterprise personality" includes the basic properties of an enterprise, such as its values, development goals, service policies and operating characteristics.

Enterprise spirit always reflects the characteristics of an enterprise, which is inseparable from production and operation. Enterprise spirit not only reflects the essential characteristics closely related to the production and operation of enterprises, but also clearly shows the business purpose and development direction of enterprises. It can deeply reflect the personality characteristics of enterprises and exert its influence on management, thus promoting the development of enterprises.

once the entrepreneurial spirit forms a group psychological set, it can not only dominate behavior through clear consciousness, but also produce behavior through subconscious mind, and also produce behavior through subconscious mind. The result of its belief will greatly improve employees' consciousness of taking responsibility and correcting personal behavior, thus actively paying attention to the future of the enterprise, maintaining its reputation and contributing all their strength to the enterprise.

well-known enterprise spirit

American IBM Company: "IBM is service."

American Delta Airlines: "Like a family."

Boeing: "Each of us represents the company."

Mitsubishi Corporation of Japan: "customer first", "honesty, attention to harmony, clear distinction between public and private", "look at the world, strive to improve management and invent new technologies."

Japan Telecom and Telephone Company: "Focus on the future interpersonal enterprises."

Toyota Motor Corporation of Japan: "Good product, good idea."

Canon Japan: "If you forget about technology development, you are not worthy of being called Canon."

Matsushita Electric Co., Ltd. of Japan: "Industry serves the country, is aboveboard, United, enterprising, courteous and adaptable to the situation, and thanks for repaying the kindness."

Nissan: "The bad product lies in the wrong heart."

TDK factory: "create-contribute to the world cultural industry. Strive for the TDK of the world. "

Honda Scientific Research: "Create with your eyes and your heart."

developing agricultural machinery company: "24-hour service all over the world."

Leo? Bernat Advertising Company: "Create great advertisements."

at&t: "universal service."

PepsiCo: "Winning is the most important thing."

question 4: what is an enterprise? What are the entrepreneurial spirits? 1, the enterprise is engaged in production, circulation, service and other economic activities, production or service to meet social needs, the implementation of independent operation, independent accounting, a profitable economic organization established according to law. 2. Enterprise spirit refers to the inner attitude, ideological realm and ideal pursuit of employees. It expresses the spirit and ethos of the enterprise. Enterprise spirit includes three contents: (1) employees' understanding and recognition of the characteristics, status, image and ethos of the enterprise; (2) The * * * identical belief, style and code of conduct which are integrated by the fine tradition, spirit of the times and personality of the enterprise; (3) employees' ideals and hopes for the production, development, destiny and future of this enterprise. Enterprises can extract the enterprise spirit that can fully display their own enterprise characteristics according to their own conditions.

question 5: what is the enterprise spirit? enterprise spirit is the core of the whole enterprise cultural value system, which is a high generalization of enterprise mission, enterprise purpose, enterprise management thought, enterprise values, enterprise belief and enterprise theory.

to create a good corporate image, the most fundamental thing is to cultivate the entrepreneurial spirit. Enterprise spirit is the spiritual pillar and soul of an enterprise, and it is the ideal goal, value pursuit, will quality and exciting criterion that the enterprise has consciously formed in the long-term production and operation practice and has been recognized and adhered to by all employees. The enterprise spirit with personality, which is similar to the adhesive for all employees, is a constant and lasting power source for shaping a good corporate image. The most positive significance of cultivating and carrying forward enterprise spirit is to make it unique, unique and recognized by all staff.

contents of enterprise spirit enterprise spirit includes three contents:

(1) employees' understanding and recognition of the characteristics, status, image and ethos of the enterprise;

(2) the * * * identical belief, style and code of conduct which are integrated by the fine tradition, spirit of the times and personality of the enterprise;

(3) employees' ideals and hopes for the production, development, destiny and future of this enterprise. Enterprises can extract the enterprise spirit that can fully display their own enterprise characteristics according to their own conditions.

question 6: what is corporate culture 1. what is corporate culture?

corporate culture refers to the values that are gradually formed by enterprises in the practice of socialist market economy, which are recognized and observed by all employees and have the characteristics of the enterprise. The sum of business principles, business style, enterprise spirit, moral norms and development goals.

corporate culture is the ideology of enterprises such as cultural concepts, historical traditions, * * * values, moral norms and codes of conduct formed in enterprises. Corporate leaders apply the function of changing culture to enterprises to solve problems in modern enterprise management, and they have corporate culture. Both enterprise management theory and enterprise culture management theory pursue efficiency. However, the former regards people as the object in pursuit of benefits, while the latter consciously applies cultural concepts to enterprises in pursuit of benefits, and regards people with rich creativity as the center of management theory. This guiding ideology is reflected in enterprise management, and people have all kinds of ideas called enterprise culture.

2. What is the socialist corporate culture?

the word corporate culture comes from western capitalist countries. As a socialist country, China should establish a market economic system for reform. Therefore, the corporate culture that China wants to build can only be a socialist corporate culture. It is based on this logic that many monographs on corporate culture published by us are titled as socialist enterprises.

3. How should we know and understand corporate culture?

First of all, we should have a philosophical approach, proceed from the reality of corporate culture in China, conduct in-depth investigation and study, and grasp the essential relationship between various phenomena of corporate culture. According to practical experience, from perceptual knowledge to rational knowledge, make scientific generalization and summary. Secondly, through practice, the essence and general characteristics of corporate culture should be removed from the false, so as to determine the essence of corporate culture. Third, we should realize that corporate culture is not composed of a single factor, and find out the most basic decisive factor of corporate culture and its relationship with other factors. Fourth, we should see that the concept of corporate culture is not static, it is a dynamic process, formed in development and enriched and changed in social and historical development.

4. What are the one-sided understandings of corporate culture?

the term corporate culture is not unfamiliar to many people. People's understanding of corporate culture is also different. Some people think that corporate culture is all kinds of cultural and sports activities in enterprises, such as playing ball, singing and dancing. Some people think that corporate culture is corporate image design, that is, CIS strategy; Some people think that corporate culture means that enterprises set up their own factories and newspapers to provide workers with a cultural garden. Others think that corporate culture means ideological education ...

From the current point of view, these statements are not comprehensive enough. All of the above are just manifestations of corporate culture, or carriers of corporate culture, and cannot be equated with corporate culture. It should be clear that corporate culture is not a combination of enterprise and culture, nor is it a grafting between enterprise and culture, nor is it a fraternity between entrepreneurs and intellectuals.

5. what is the meaning of corporate culture?

the connotation of corporate culture specifically includes the following factors: values, codes of conduct, business management philosophy, business philosophy, enterprise spirit and so on constitute the core content of corporate culture. It is the sum of ideas formed by enterprises for production, operation and management. It is a human-centered enterprise management theory, which emphasizes the soft elements in management and its core meaning is enterprise values.

6. what is the structure of corporate culture?

corporate culture structure refers to the time and space sequence, primary and secondary position and combination mode among various elements in the corporate culture system, and corporate culture structure refers to the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture. It shows how the elements are linked to form an overall model of corporate culture. That is, the material culture, behavior culture, system culture and spiritual culture of the enterprise.

7. What are the similarities and differences between corporate culture and entrepreneurial spirit?

The similarity is that they all belong to the category of human ideology. The difference is that the corporate culture has other contents besides the concept culture, such as organizational institutionalization and material culture. This means that the connotation of corporate culture is greater than the spirit of enterprise.

8. What are the elements that constitute the corporate culture?

there are five elements that constitute corporate culture: corporate environment, values, heroes, ceremonies and cultural networks.

9. What are the three structural elements of corporate culture?

its three major structural elements, namely, enterprise material and cultural elements, enterprise system and cultural elements, ... > >

question 7: what does a good corporate culture include? Generally speaking, there are the following aspects: business philosophy, employment philosophy, management system, enterprise purpose, management model, implementation model, work environment and welfare. Corporate culture is the soul of an enterprise, which influences the thinking of employees at all levels, affects the decision-making of employees at all levels, and directly determines the performance of the company. Therefore, at present, all enterprises with a little vision attach great importance to the construction of corporate culture, invest considerable manpower and material resources, summarize a number of inspiring slogans, print a number of exquisite brochures, engage in several large-scale cultural activities, and publish several publications, thinking that cultural work has been done well. However, things did not develop in the direction expected by the company leaders. The employees were still former employees, and their thoughts were still the same as before. The cultural atmosphere of the company was not really established, but the relevant leaders lamented that everything unforgettable, such as * * *, tolerance, professionalism and development, had passed away. Why is this the case? The main reason is that these corporate culture builders ignore the natural law of corporate culture construction, are eager for success, and set their work goals too high, which directly leads to the serious disconnection between related work and reality, and have done some unrealistic work, which of course cannot achieve the expected results. The author believes that in order to carry out corporate culture work comprehensively and solidly, we must study the corporate culture and the current situation of the company, so that the corporate culture can advance in contradictions and improve in collisions, so that some behaviors of the company can grow into behavioral culture, and let