Why did many Yi Ming milk bars move to Wenzhou?

Why did many Yi Ming milk bars move to Wenzhou? The answer is: Yi Ming's products are mainly low-temperature fresh-keeping or short-shelf foods, in which the shelf life of low-temperature fresh milk usually does not exceed 15 days, and the shelf life of baked food usually does not exceed 4 days. This puts great demands on the construction of supply chain, from pasture factory to cold chain logistics, the investment is not small. Therefore, for more than a decade, Yimingzhen Fresh Milk Bar stores are mainly concentrated in Zhejiang, accounting for more than 70% of the national stores. At the same time, with the further development of the market economy, various competitors have emerged in an endless stream in recent years, from soybean milk fritters in the streets to brands such as the whole family, Rosen convenience store and Starbucks. There are restrictions on grain production and competitors to kill. Under the epidemic, the life of Yi Ming shares is really hard. This is also reflected in the operating data of Yi Ming. 2065438+February 20, 2009, 65438+2009, Yi Ming updated its prospectus and planned to list on the Shanghai Stock Exchange, but it was temporarily suspended due to the COVID-19 epidemic. In the context of the epidemic, food companies such as Yi Ming Co., Ltd. will undoubtedly be directly impacted, and the company's cash flow pressure will be even greater.