What is e-commerce live streaming?

E-commerce live broadcast is a way of shopping and is legally a commercial advertising activity. The anchor also bears the responsibility of "advertising spokesperson", "advertising publisher" or "advertiser" depending on the specific behavior. If consumers buy fake goods, they should first contact the seller to bear legal responsibility. The anchor and the e-commerce live broadcast platform must also bear corresponding joint and several liability.

E-commerce, referred to as e-commerce, refers to electronic transaction activities and related service activities on the Internet (Internet), intranet (Intranet) and value-added network (VAN, ValueAdded Network).