Evaluation of Huawei_What everyone thinks of Huawei

Huawei is now China’s national brand. What kind of evaluation do you have of it? The following is my evaluation of Huawei. I believe it will be helpful to you.

? Evaluation of Huawei Company Part 1

The wolf is a feared and annoying animal. Very few people are willing to compare it with the wolf, but Huawei calls itself a wolf. Ren Zhengfei leads the Huawei wolf pack to fight against the leopards and lions in the market, fully displaying the wolf nature of the company and repeatedly achieving extraordinary achievements. In the industry, Huawei is so well-known that even its opponents are in awe. In particular, Huawei's low-key character and crazy behavior make this weird coyote a bit more mysterious and confusing. More than ten years ago, it was a small private enterprise with a registered capital of only 20,000 yuan. In 2001, its sales reached 25.5 billion yuan, ranking among the top ten of the top 100 electronics companies, and becoming a world-class communication equipment supplier. Such good results make people think deeply about what kind of competitive magic the unique wolf corporate culture has.

Huawei is not the first company to enter the communications field in our country. At that time, other companies that conquered the world with it have long since disappeared. However, it has rapidly developed into a strong player in this field with an aggressive momentum. It relies on wolves. Tenacious ability to survive. Some people compare various companies in the communications manufacturing industry to three animals on the grassland: multinational companies are like lions, multinational companies' joint ventures in China are like leopards, and authentic Chinese local companies are like coyotes. If this metaphor is appropriate, then Huawei is the most outstanding coyote.

Huawei advocates a wolf culture. Huawei’s CEO Ren Zhengfei summed up the three major characteristics of wolves:

First, a keen sense of smell;

Second, perseverance, The offensive spirit regardless of one's own safety;

The third is group struggle. These three points are the characteristics of wolves that succeed in killing. When applied to the competition of enterprises, they will also form incredible power. Therefore, if enterprises want to develop, they need to have some wolf nature. Being keenly aware of the trends of opponents and changes in the market can seize opportunities and take the initiative. There will inevitably be setbacks in the process of competition. Therefore, if you want to win in the future, you must have the spirit of not being afraid of losing and the belief that you will never give up. In market competition, timidity and waiting are meaningless. An enterprise is a collective organization, and its success is the result of everyone's efforts. Therefore, only through collective efforts can the enterprise be brilliant.

In the battle with lions, wolves have terrible survivability. They have a strong desire to win, pursue their goals persistently, use any available methods, launch crazy attacks, and fight collectively at all costs. way, exhausting the lion. Despite the dominance of multinational companies, Huawei continues to grow because it has a greater desire to succeed, pursues development more persistently, and adopts the most effective tactics in the market. It often develops through collective warfare and outstrips the stronger ones. Times opponents found a way to survive. In the competition for prey, both lions and leopards are afraid of the life-threatening wolves and dare not take it lightly. Huawei's wolves play a somewhat desperate role in the market, using various competitive methods to scare the lions and leopards that come to visit. In just a few years, the number of this wolf pack multiplied from a few hundred to tens of thousands, achieving the growth of the wolf pack. For Huawei, its main business is sales. Sales show the most vivid side of the wolf nature, which is to attack outwards with overall strength, use various means to achieve goals, and compete for the market. It has a crazy pursuit of victory, and it has unremitting patience with failure. In competition, Huawei's weapons may not necessarily be the best, but they must be the most effective, so its competitiveness is rooted in its wolf nature. In terms of research and development, it also shows its unyielding and courageous wolf nature. Researchers are diligent and hardworking, and are not afraid of sitting on the bench for ten years. They insist on starting from bits and pieces. The research questions should not be broad but deep.

Therefore, Huawei's technology can always lead the country. This is a powerful tool for technology products to seize the market.

Wolf nature is the epitome of corporate culture. Huawei attaches great importance to corporate culture. Ren Zhengfei has an incisive discussion on this: Resources will be exhausted, and only culture will continue to thrive. All industrial products are created by human wisdom. Huawei has no natural resources to rely on. It can only dig out big oil fields, big forests, and big coal mines in people's minds. Spirit can be transformed into material, and material civilization is conducive to consolidating the spirit. Civilization, we adhere to the policy of promoting material civilization with spiritual civilization. The culture here not only includes knowledge, technology, management, and sentiment, but also includes all intangible factors that promote the development of productivity. ? Although the wolf has a cruel side in competition, the wolf's loyalty is the root of its unremitting efforts. Therefore, Huawei advocates a corporate culture dominated by "love the motherland, love the people, and love the company", which includes four important aspects:

1. The corporate culture of national culture and politics. Corporate culture is the reappearance of national culture and political culture. Huawei introduces China's socialist culture into the company and calls on people to learn from Lei Feng and Jiao Yulu. At the same time, it will never let these role models suffer. Adhere to material civilization to consolidate spiritual civilization, which in turn promotes material civilization, and combine socialist dedication with personal interests.

2. Driven by dual interests. Working hard for the prosperity of the motherland, the rejuvenation of the nation, and the happiness of the family are dual interests that drive personal behavior, and national interests and personal goals dually inspire work enthusiasm.

3. Share joys and sorrows, honor and disgrace. At Huawei, everyone is equal and does not seek privileges; success is shared by the collective, and failure is shared by the collective. Unity, collaboration, and collective struggle are the soul of Huawei's corporate culture, and they are similar to the collective actions of wolves.

4. "Huawei Basic Law". The drafting of the "Huawei Basic Law" began in early 1996. It is a concrete representation of Huawei's corporate culture. It determines Huawei's concepts, strategies, guidelines and basic policies for its second entrepreneurship, and plays an important guiding and normative role in Huawei's development. Huawei can win in the competition because it integrates the three characteristics of wolves into its core culture, forming a unique wolf culture. Especially at a time when the strength of our country's enterprises is still far weaker than that of world-class enterprises, but they must survive in the competition of global economic integration, wolf culture has played a miraculous effect and constituted practical and effective special competitiveness. Huawei's corporate purpose includes four aspects: core values, basic goals, company growth, and value distribution.

Core values ??are the basis for an enterprise’s survival and the spiritual motivation for an enterprise to pursue success. Huawei's pursuit is to realize customers' dreams in the field of electronic information, become a world-class equipment supplier, and become a world-class leading enterprise; Huawei's greatest wealth is its conscientious and responsible and effectively managed employees; it has extensively absorbed the latest research in the world's electronic information field. The results have enabled the products to stand on their own among the world's communications powers; loving the motherland, loving the people, loving the cause and loving life are the source of cohesion. The sense of responsibility, the spirit of innovation, the spirit of professionalism and the spirit of unity and cooperation are the essence of corporate culture. Seeking truth from facts is the behavior. principles; advocates the formation of a community of interests among customers, employees, and partners; adheres to the policy of promoting material civilization with spiritual civilization; takes serving the country with industry and rejuvenating the country through science and education as its own responsibility? These are Huawei's core values ??and are the basis for Huawei's survival and development. The spiritual pillar of development determines Huawei's basic characteristics and is the guide and standard for Huawei's behavior. In the basic goal section, development goals are set for quality, human capital, core technology, profit and other aspects, making the development direction of the enterprise more clear. The company's growth section clarifies the main problems encountered by the company in its development and clarifies its growth ideas. In the value distribution part, we recognize the value of employees' labor results, adopt appropriate distribution methods, and adopt the distribution principles of efficiency first, fairness and sustainable development to protect the interests of employees. These are the core contents that constitute Huawei's core competitiveness and clearly outline the main line of core capabilities. The company's purpose is the most basic and important content of an enterprise.

Huawei’s corporate purpose combines the reality of the enterprise and social environment, expounds a series of important issues of the company, and plays a guiding and normative role in the development of the enterprise. Huawei's corporate purpose is the core of the wolf corporate culture and the core layer of core competitiveness. Its importance is self-evident. Talent Incentive System Huawei's technical capabilities are developing rapidly and Huawei's sales capabilities are aggressive. This is because there is a group of hardworking and courageous Huawei people. Their enterprising spirit comes from Huawei's talent incentive system. Huawei's talent incentive mechanism mainly includes the following aspects:

1. Establish a human resources management system based on free employment and do not implement a lifelong employment system.

2. Establish an internal labor market, allow and encourage employees to change jobs, realize internal competition and selection, promote the effective allocation of talents, activate employees, and maximize the discovery and development of employee potential.

3. High wages.

4. Provide continuous development training

5. Fair competition, not only academic qualifications, but also practical talents

6. Objective and fair evaluation.

7. Knowledge capitalization and knowledge empowerment. When the wolf corporate culture was showing its miraculous effects, and when Huawei was at its peak, Ren Zhengfei suddenly published two articles full of worry, "Huawei's Winter" and "Northern Spring". Huawei has always been low-key, and has made similar arguments before, but this time, at a time when the Lucent empire is in decline, Huawei's warning is surprisingly shocking. As soon as these two articles appeared, they attracted great attention from the industry, were widely circulated on the Internet, and were highly praised by the business community. For a company whose business is booming, it is rare to have such a sense of crisis. It is just like wolves in nature, who are always vigilant about survival. This sense of crisis is an extension of the wolfish corporate culture. Evaluation of Huawei Company Part 2

----Reading "Customer Centric" Thoughts Huawei Technologies Co., Ltd. is an employee-owned company headquartered in Shenzhen, Guangdong Province, China that produces and sells telecommunications equipment. A private technology company founded in Shenzhen, China in 1987 by Ren Zhengfei, with a registered capital of 21,000 yuan. The current president is Ren Zhengfei, and the chairman is Sun Yafang. Huawei is the world's largest telecommunications network solution provider, the world's second largest telecommunications base station equipment supplier, the world's largest communications equipment supplier, the world's third largest smartphone manufacturer, and the world's leading information and communications solutions provider. . Huawei's products mainly involve switching networks, transmission networks, wireless and wired fixed access networks, data communication networks and wireless terminal products in communication networks. Huawei provides hardware equipment, software, services and products to communication operators and professional network owners around the world. solution. Huawei's products and solutions have been used in more than 170 countries around the world, serving 45 of the world's top 50 operators and one-third of the world's population. In 2014, Huawei ranked 285th in the world among the Fortune 500 companies in the United States, rising 30 places compared with the previous year. Full-year revenue in 2015 increased by 35.3% from the previous year to RMB 390 billion (approximately US$60.1 billion). In May 2016, Huawei sued Samsung for infringement of mobile communications and mobile phone intellectual property rights, which was a shot in the arm for Chinese companies to declare their rights to big-name foreign companies.

Huawei can now be said to be very popular and well-known at home and abroad. Huawei's success is not only the success of its leader Ren Zhengfei, but also the result of the joint efforts of all strivers. The myth created by Huawei has shocked all walks of life abroad. How could a private enterprise with a humble beginning and no background reach its doorstep in just over 20 years! Huawei is indeed a successful and promising company. It is a Chinese enterprise that uses practical actions to show the world the success of my country's reform and opening up. It also uses a leadership temperament to infect countless Chinese enterprises and countless aspiring young people who want to make a difference. Its various spirits are inspiring. Admire him, and his philosophy of life is even more admirable.

As bankers, our philosophy of survival is like a slogan for us as we continue to move forward. In fact, this slogan should have been deeply imprinted into our own hearts. So what is this slogan? Serving customers is the only reason for the company's existence. In the face of fierce competition today, this sentence is a powerful medicine not only for us, but also for any enterprise. Although the medicine is powerful, only those who dare to try it and innovate themselves can reap its benefits. And Huawei has been along the way, constantly verifying this truth with more than 20 years of arduous struggle, until today... When talking about Huawei, we have to mention Huawei's famous foundation of victory--- -Customer-centered, striver-oriented, and long-term hard work? This is also the core corporate value that supports Huawei to where it is today. The three complement each other, but they are all in the same place. They all focus on customer-centricity. Being customer-centric means that the company should pay attention to the interests of customers in the long term. Because customers will always exist, you should cherish them as your own soul. If the customers are there and the soul is there, the enterprise will last forever. All our actions are attributed to providing customers with timely, accurate, high-quality, and low-cost services. Being customer-centric is like eating when a person is hungry. Without customers, companies will naturally starve to death; with strivers as the foundation, In fact, it is also customer-centric. Let people who work hard and do well do things for customers, help customers solve problems, contribute outstanding people to the company and society, and promote employees who serve customers well as the backbone of the company. It is to promote the growth of pro-customer power; to persist in hard work for a long time and also to be customer-centered. Everything you get and everything you consume comes from customers. Your useless consumption increases the customer's cost, and customers will not accept it. If you are afraid to work in difficult areas and in difficult positions, and are not customer-centered, then customers will not accept and recognize you, and your life will be difficult. Therefore, whether it is a large enterprise or a small individual, if they want to achieve success and continue to develop, they must implement customer-centricity. No matter how hard and tired they are, they must spare no effort to persevere. Only in this way can we win customers and allow enterprises and individuals to gain long-term and sustainable benefits. progress and development.

When it comes to service, Huawei can be said to have achieved the ultimate. From the beginning, in order to make products that satisfied customers, engineers were so tired that their corneas almost fell off. Later, when earthquakes occurred, they continued to move forward. Even when there was a war in another country, we never retreated and rushed forward. In the face of high mountains and dangers, we managed to cover all the routes on Mount Everest with our signals. It can be said that Huawei people dare to do everything they can to solve problems for customers and fulfill their needs. Sometimes even It's life. This kind of fighting spirit that dares to sacrifice also stems from customer-centeredness and a real respect for hard-working strivers in the entire organizational culture. Huawei's employees have always worked hard, because they always believe that the company will not treat its employees badly. Huawei is essentially a striver - as a financial investor, we should get reasonable returns, but we should let the people who landed in Normandy and dig the Panama Canal get more returns. Huawei wants people to work harder and gain more, and that is not to let Lei Feng suffer. This is also a footnote that the company sincerely serves its employees, and then the entire system is in a virtuous cycle to be customer-centric.

When it comes to serving customers, I started working as a teller at Jilin Bank in 2013. It wasn’t until I came across a book about Huawei that my understanding of services deepened. A good service is more than just a good attitude, a good tone, and good communication. These are the most basic things. As long as you can have a stable state, you can do a good job. But by studying Huawei, I found that the meaning of service is really broad. It not only refers to after-sales, from product research and development, production to product optimization and upgrading, and even the end of product life, but also includes the emergence of companies, managers, etc. All links in the entire ecosystem should be based on services. Huawei people say it very well, the awareness of service should run through the life of the company. We can only use high-quality services to win the trust of users and create resources.

The power of this trust is infinite and is our inexhaustible source. One day we no longer need to serve, we will close down and go bankrupt. Therefore, service runs throughout the life of our company and individuals. ?

Next, I will share some of my thoughts on service based on my insights from learning Huawei culture and combining it with my actual work.

Continuous (micro) innovation

Why do we say innovation instead of reform? Because innovation can be soft, it can be improvement or endless changes, it is gentle, maybe not It is understandable, but easy to accept, and reform may cause pain, and if not done well, there is a risk of falling like Shang Yang. The innovation I'm talking about here actually means borrowing. On the basis of our original qualities, we carry out a strong learning and building process to learn Huawei's core values. What is customer-centered and what is striver-oriented? What is long-term perseverance?

Hard work is a baptism of ideology for every individual in Jixing, thereby injecting stronger spiritual power into our enterprise. Now Huawei, maybe other companies or enterprises in the future, and even ourselves can become role models pursued by the world, and what we have to do is to continue to learn and absorb nutritious things from others. Only by achieving the goal of continuous innovation can we continue to develop and survive in this unpredictable world. However, no matter how innovative we are, we cannot break away from the foundation of customer-centeredness. Otherwise, if you develop rapidly and have already reached Huaibei, and you still use "orange" thinking to face the entire "Huaibei", by then The harder you try, the more likely you are to fail. Being customer-centric means always reminding us who you are serving, what their needs are, analyzing specific issues in detail, and always being ready to subvert yourself and achieve your goals for your customers.

2. Positioning customer needs

Whatever you do, you must change according to the time and place. You cannot be dogmatic. You must pay attention to the interests of customers for a long time and keep pace with the times to meet customer needs. Customer needs are divided into explicit and implicit needs: explicit needs are relatively simple and are some expressions of individual customers. For example, if he wants to pay the electricity bill but doesn’t pay the water bill, or if he’s thirsty and wants to drink water, or if he’s tired and wants to sit for a while, I’ll make a deposit with whoever has the higher interest rate, etc., as soon as he says Or you can see it clearly at a glance; hidden needs are more complicated. Sometimes it may be that the drunkard is not interested in drinking, and other times it may be to conquer your army. For example, when waiting in line, some people suddenly became angry. On the surface, they said that the waiting time was too long, but in fact, they saw people in the other team processing things quickly, and they hated themselves for standing in the one with more complicated business

Team. (Note: Yuanfeng Savings Bank has a high counter and does not have a dialing machine. It lines up directly to handle business) In the process of developing our business, we must deeply explore the hidden needs. In the final analysis, as long as you can pay attention to the interests of your customers, If you are customer-centric, you will be able to discover these needs and make choices that are beneficial to customers. Well, the reason why you need to understand customer needs is because today's customers have a very strong sense of ownership. You need to be oriented by their needs instead of educating customers based on self-centeredness. Only by accurately locating the needs of customers can we complete the work efficiently. The customers reap their own benefits and solve their long-standing demands (we must pay attention to customer needs according to time and place), and we win trust, market and survival. the basis of.

Three Orientations to the Future

To be truly customer-centered is not only reflected in the concern for current people, but also reflected in the research of future people, and we must keep pace with the times. themselves to cater to changing customer groups and needs. We need to face the future and study future customer groups. This is an attitude of being prepared for danger in times of peace, a spirit of being serious and responsible for customers, and it is also a consideration of whether we can continue to develop in the future. For example, at Yuanfeng Savings Bank, where I work now, most of the customers we receive every day are those born in the 50s and 60s, and a small number are born in the 70s and even the 40s. Those born in the 80s and 90s are very rare.

In other words, the average age of the group we serve is around 60 years old. In the near future, this group of people will face old age, illness, death, or moving out of town with their children. By then, our old customers will be like a cliff. Reduce... People in the past were used to going to banks to handle various businesses, but now the main force of the future, those born in the 80s, 90s and even the 00s, are accustomed to walking on the Internet

, do we understand them, and how much affection do they have for us? There is really not much time left for us to cultivate customers. Therefore, on the premise of taking good care of the present, we must make great efforts to study the various needs and habits of future people. Aren’t those born in the 80s, 90s and 00s fond of playing with mobile phones? Aren’t they accustomed to depositing money in Internet financial tools such as Yu’e Bao, Baidu Wallet, etc. Then we will improve the mobile phone business so that they will like and get used to using us. online financial tools. Faced with user behavior that is becoming more and more accustomed to paperless, if we want to be truly customer-centric, we must focus on the future, be customer-centric in line with the significance of the times, and understand the needs of people in the trend Understand that we can provide effective help when customers need us, and only on this basis can we establish a deep relationship that integrates and promotes each other. Facing the future, we also want to find the real needs of customers, truly be customer-centric, and provide better services to customers.

More than ten years ago, Huawei proposed: Huawei’s pursuit is to realize customers’ dreams. We have always practiced the survival philosophy that serving customers is Huawei's only reason for survival. Huawei is successful now because Huawei has taken customer-centricity to the extreme. Although Huawei's success certainly involves many other factors, its ability to exploit and leverage its customer-centric approach throughout the entire system is the key to its continuous challenge from one success to another. . Looking at the current situation, Jilin Bank has always been famous for its high-quality services, so we have reason to believe that as long as we are able to do a good job of being customer-centric, we will surely have our own own path to prosperity. gt; gt; gt; More excitement on the next page? Evaluation of Huawei?