Porridge shop business plan

Porridge shop business plan

Three meals a day are essential, and their quality determines people’s mental state throughout the day. The following is the porridge shop business plan I shared, everyone is welcome to learn from it!

1. Introduction

Store name: Wind and Rain Congee

Main business: a variety of healthy porridge (mainly ice porridge in summer, which can also be heated), some foods that go with the porridge, and set meals composed of them.

Our store adopts the method of combining the store front and food delivery as a supplement to launch personalized, fast and convenient services. Our store targets students, office workers, and people shopping during holidays between the ages of 15 and 40, so it focuses on health, leisure, and novelty. The price will be set at a mid-range level.

2. Market Analysis

Competition in the catering industry is fierce, and the entry threshold is low. Once it is established, unified standardized services or even patents cannot form a high enough threshold to limit competition. Therefore, the shaping of the store image is implemented in the operation from beginning to end. Only by forming a brand with its own unique personality can it form its own threshold from cultural, psychological and other non-material factors! Our image is tentatively defined as: health-care, Casual and novel ice porridge shops and black food shops are built based on the principles of high grade, good hygiene, full variety and excellent service.

Although competition in the catering industry is fierce, this type of store is still quite rare. In summer, the weather is hot and people's appetite is not very good. They always want to eat something to relieve the heat. Ice porridge is the kind of food that can arouse appetite and make people full. It is very suitable for office workers and students. Plus, if you don’t feel like going out in hot weather, you can have food delivered. After observing at Minjiang University, I found that the business of Xia Tian's store was particularly good. Although it had not yet established a store and only had one refrigerator, it was still almost sold out every day. I asked if they could sell two ounces a day. One hundred percent.

Porridge has been considered a health-preserving food since ancient times. When you can’t eat anything else, drinking porridge is the best choice. Nowadays, urbanites don’t want to eat because of the pressure of work and study, or lack of time. At this time, drinking porridge is a very good choice. Of course, in addition to pursuing novelty to attract customers, the most important thing in our store is to retain customers with taste and health.

3. Self-analysis

1. I also own a restaurant at home. When business was good, I helped out at home every day in my spare time, so I have good experience. Although the varieties are different, there are many similarities. Know how to source materials, hire practical employees, how to treat different customers, etc.

2. Frequently surf the Internet and have a certain network foundation. You can make your own web pages to promote among some major consumer groups such as schools.

4. Store selection

Choose a store near Normal University Street in Cangshan District. Don't worry about competition within the same industry. Once more and more stores in the same industry open, there will be an agglomeration effect, which will easily expand the influence, gather popularity, and form a professional street. Business will definitely be easier to do than going alone. Note that the choice of business location according to industry conditions is closely related to business content and potential customer groups. Each industry has different characteristics and consumer targets. Prime locations are not the only choice. Some stores are better off in downtown areas. In relatively remote and specific areas, it is still best for catering businesses to open in prime locations with a large flow of people.

Reasons: 1. There is a large flow of people, many people shopping, and most of them are young people. Young people will be interested in my products.

2. There are many schools nearby, such as the old campus of Fuzhou Normal University, the Affiliated High School, Fuzhou Senior High School, etc. These students are also our consumer group, and having meals delivered will make them happier. 3. My home is here, and it only takes 5 minutes to walk home. Some daily life is very convenient, and I am more motivated to work.

4. I studied here from elementary school to high school, and I am very familiar with the schools here, which will allow me to better enter this market.

5. I have relatives who open a store here, which can help me find stores with cheap prices and good locations, and they can also help me in daily life. 6. Although there are many restaurants in this area, this type of store is the first. I think as long as the publicity is in place, it will be on the right track.

5. Store decoration

The first impression given to customers is very important. The store decoration style is simple and elegant, mainly in quiet colors, so that people can walk in time

But I also had the urge to go in and rest. Curtains or curtains can be used on the surrounding walls, but the style can be changed from time to time to enhance the freshness of the customers.

The lighting should also be appropriate. If it is too bright or too dark, the effect will not be good. Play some comfortable music to make customers enjoy eating.

6. When purchasing rice, which is relatively large and durable, you can buy more at one time to save costs and resist market fluctuations in price. Other products must be fresh and pay attention to variety.

7. Manpower planning

Because most of the porridge can be prepared in advance and frozen in the refrigerator in the summer, and there is not much money in the early stage of starting a business, you can make it yourself in advance and hire 2 waiters. . When it stabilizes, we will consider whether to increase manpower based on our turnover and other conditions.

8. Cost amount analysis

Procurement is a very important link. How to reduce procurement costs should consider purchase channels, purchase methods, etc. The type and quantity of purchased goods depend on experience or data analysis of product sales. Scientific procurement can effectively control inventory, improve capital turnover, and combat occasional large price fluctuations.

Regarding rent, pay attention to negotiating the relevant additional conditions, which can also save you a lot of expenses. First of all, before renting a house, you should have a clear understanding of the existing conditions in the store, including the decoration status, equipment condition, etc., and then through negotiation, ask the landlord to carry out basic renovations on the storefront before renting it out. Utilize equipment and decoration, make basic repairs to the roof, floor, and walls of the store, add or repair water and electricity facilities, etc., or require the landlord to bear the corresponding costs and deduct them from the rent. You can also negotiate for a deferral of rent payments. Try to keep the initial rent as low as possible, and after a period of time when the business is on track, pay according to the standard and make up the initial difference. As long as you speak sincerely and rationally to the landlord, and take the initiative to limit the extension period, some reasonable landlords will agree, which can also reduce a lot of financial burden in the early stage of starting a business.

9. Advertising

1. The store name and signboard (Wind, Rain and Porridge) should be eye-catching and have its own characteristics

2. Slogan: Can it be used to advocate? The triple dietary concept of green, whole grain, and natural food starts with porridge? Or, "A bowl of porridge every day will make you beautiful and healthy?" and other words that are easy to remember and healthy are used as slogans.

3. Ways: handing out flyers, school broadcasts, web pages (pay attention to the school’s post bar)

10. Application for business licenses Before opening a store, you must first apply for relevant licenses , otherwise it is operating without a license. In addition to applying for a business license, if you want the signboard of your store to not be abused by others and to be used for your own exclusive use, you must also apply for service mark registration with the Industrial and Commercial Bureau. The signboard name hanging at the entrance of the store may have its own special design in addition to the name text or pattern. This kind of non-commercial text and image is called a service mark. It is different from the company or trade name you applied for, and the names of the two may also be different. However, whether you are applying for a company, bank number, or registering a service mark, you can entrust an agency to handle it.

11. Business strategy

1. Opening promotion

In the early days of opening, if others are not familiar with our store, you can give certain discounts based on the original price. , improve the visibility of our store. Free samples are provided to guests who provide feedback. I think this can help our store accumulate a certain number of regular customers.

2. Apply for a membership card

When the points reach a certain amount, our store will provide a serving of our most unique lover's porridge. And all purchases in our store are discounted at 10%, and you can get an even higher discount during the holidays.

3. All waiters must wear clothing customized by the store to give people a professional and hygienic feeling. Follow the principle of "customer first" to serve every customer, so that every customer will feel that it is a happy enjoyment in our store.

4. Regular group buying can not only increase visibility, but also increase customer flow. (For customers near our store, you can make a reservation and have it delivered to your door)

5. I think the most important thing is the taste of the food. Only if it is delicious will there be repeat customers. If it is not delicious, just eat it and run away.

One will be closed soon.

12. Investment estimate

1. Initial investment

(1) Decoration cost 5,000 yuan.

(2) Backstage construction costs 3,000 yuan.

(3) Purchase tables and chairs for 2,000 yuan.

(4) Purchase tableware for 1,000 yuan.

(5) Sanitary appliances 500 yuan. (6) License fee is 500 yuan.

(8) The first batch of raw materials is 1,500 yuan.

***Total: 13,500 yuan.

2. Investment expenses during the operating period

(9) Storefront rent is 3,000 yuan/month.

(10) Staff salary is 4,000 yuan/month.

(11) Promotion fee 200 yuan/month.

(12) Water and electricity bill is 300 yuan/month.

(12) Other unknown expenses are 500 yuan/month.

Total monthly expenses=3000 4000 200 500 300=8000 yuan

Total annual expenses=8000*12=96000 yuan

3. Income estimation

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Summer: It is estimated that 300 copies will be sold every day (50 packages for a set meal), each priced at 3-8 yuan (for a set meal of 15-30 yuan), and the estimated profit is 2 yuan per portion (for a set meal of 10 yuan).

Total monthly profit = 300*2*30 50*10*30=33,000 yuan

Winter: It is estimated that 200 copies will be sold every day (20 packages), each price will be 3- 8 yuan (a set meal is 15-30 yuan), and the estimated profit is 2 yuan/portion (a set meal is 10 yuan).

Total monthly profit = 200*2*30 20*10*30=18,000 yuan

Average annual income = (33000 18000)*6=306,000 yuan

I believe that as long as I can run it well, I will be able to succeed, build my own brand, and develop into a chain store. ;