The story of inspiring others

In 690 AD, the Khitan captured Yingzhou. Wu Zetian sent four generals, Cao Renshi, Zhang Xuanyu, Li Duozuo and Marenjie, to march westward, hoping to recapture Yingzhou and pacify the Khitan. Sun Wanrong, the Khitan pioneer, was familiar with the art of war and was quite resourceful. He thought that the Tang army was so powerful that it would be disadvantageous for him to fight head-on. He first created public opinion about food shortage in Yingzhou and deliberately allowed the captured Tang army to escape. Cao Ren, the commander-in-chief of the Tang army, saw that the Tang soldiers who escaped on the road were sallow and thin, and learned from them that Yingzhou was seriously short of food. The soldiers' minds were unstable. Master Cao Ren was overjoyed, thinking that the Khitans were vulnerable and that the capture of Yingzhou was just around the corner.

The leading troops of the Tang Army, Zhang Xuanyu and Maren Jiebu, wanted to seize the lead and advanced rapidly towards Yingzhou. Along the way, they also saw old and weak Khitan soldiers who had escaped from Yingzhou. They called themselves Yingzhou. There was a serious shortage of food, and the soldiers fled one after another and expressed their willingness to surrender to the Tang army. Generals Zhang and Ma became even more convinced that Yingzhou was short of food and the Khitan army was unstable. They led their troops to travel day and night to Xiqiao Stone Valley. They saw that the road was narrow and there were cliffs on both sides. According to the method of using troops, this is a dangerous place to set up an ambush. However, Zhang and Ma mistakenly believed that the Khitan soldiers were already too hungry, and driven by the desire to win the first prize, they ordered the troops to continue advancing.

An endless stream of Tang troops entered the valley and marched hard. At dusk, only the sound of cannons was heard. On the cliff, arrows rained down like rain, and the Tang soldiers and horses trampled them, causing countless casualties. Sun Wanrong personally led troops to attack the Tang army from all directions. The Tang army was unable to advance or retreat. There was an ambush in front of them and cavalry in the rear. They were in chaos without fighting. Zhang and Ma were captured alive by the Khitan army. Sun Wanrong used the general's seal found to immediately write a letter to Cao Renshi, falsely reporting that Yingzhou had been captured and asking Cao Renshi to quickly go to Yingzhou to deal with the Khitan leaders. Master Cao Ren had long despised the Khitan. After receiving the letter, he was convinced and immediately led his troops to Yingzhou. The large army moved forward rapidly, preparing to pass through the canyon and rush to Yingzhou. Needless to say, this invincible army made the same mistake again. In the Stone Valley of the West Gorge, it was surrounded and intercepted by Khitan ambushes, and the entire army was annihilated.

Liu Tian welcomes financial resources at preferential prices

In 1955, Liu Tian founded Hong Kong Miao Li Group and served as its chairman. When it was founded, Miaoli Group had only 6 people and operated small department store retail stores with a small variety. After more than 20 years of hard work, Miaoli Group has developed into a multi-industry comprehensive group focusing on department store wholesale and also operating department store retail, real estate, industrial processing, hotels, schools, and tourism. The business area has expanded from Hong Kong to the United States, Canada, Singapore, Japan, Shenzhen in the Mainland and other places. Especially since 1976, Miaoli Group has developed more rapidly, adding one or two stores every year. In 1984, its turnover was nearly HK$400 million.

The reason why Miaoli Group has achieved such achievements today is mainly due to Liu Tianjiu’s competitive secret of "paying 5 times the compensation for a (dis)event". The so-called "compensation of 5 times the price" means that if the goods sold by Miaoli Group are not cheaper than those in other stores, he is willing to compensate 5 times the price.

Liu Tian learned that in addition to buying small commodities, customers usually first consider which store has the cheapest price among similar products: therefore, he firmly grasps the psychology of customers to expand sales.

He used the wholesale price as a slogan with great fanfare, and all retail goods were sold at the wholesale price. At the same time, he also came up with the slogan "5 times the compensation for a loss" and wrote it as a slogan and posted it everywhere, with a huge sign. The banner was hung outside the shopping mall on the third floor, along with the store's big name.

Liu Tianjiu’s move proved to be effective, and Miaoli Group has been prospering ever since. In order to ensure more sales and reduce costs, Liu Tian strictly controlled the purchase of goods. He instructs the purchasing department to ensure that only those products that are marketable, cheap and high-quality will be purchased. In this way, the capital turnover will be fast, the cost will be low, and the backlog will be reduced.

Liu Tianjiu also implemented the "Miaoli Membership System" to maintain old customers and attract new customers. In Miaoli Supermarket, you will see that the price tags of its products are often marked with member prices and non-member prices: “Member prices are lower than non-member prices, and the higher the price, the greater the price difference for higher-end products, such as a set of A leather sofa that costs nearly HK$2,000 is HK$400 cheaper for members.

The "Miaoli Membership System" stipulates: There is a long-term membership system for Hong Kong permanent residents. Each person pays a membership fee of HK$80 to enjoy membership benefits for one year; if enough people from a unit join the membership collectively, Each person pays a membership fee of 50 Hong Kong dollars per year; for the millions of students in Hong Kong, the membership fee is halved according to the above standards; a weekly membership system is implemented. Every Sunday, multiple buses are rented to travel from several routes. When customers come to Miaoli Shopping Mall, they only need to spend 50 cents each to get a one-day membership card.

According to estimates, the number of Sunday members of "Miao Li" usually remains at about 10,000; while the number of long-term members of "Miao Li" is as high as 200,000.

Liu Tian used the preferential price as a "brick", but he "attracted" tens of millions of Hong Kong dollars in membership fees every year. And these tens of millions of dollars of funds were invested in the circulation field of the market, and attracted a steady stream of wealth to Liu Tianjie.

An Lingtang Zhishi

Once upon a time, there was a woman named An Lingtang who looked like a fairy and had a graceful figure, so she won the favor of the King of Chu.

Minister Jiang Yi met with An Lingtang and said: "I heard that people who treat others with money will alienate their friendship once the money is used up. With age and beauty, the favor she receives will diminish. Today you are a flower, but the flower will wither. How can you make the king always favor you and not dislike you?"

Ann Lingpan quickly saluted and said: "I am young and ignorant. I hope you can give me some advice."

Jiang Yi said: "There is no resurrection after death. There is nothing more tragic in the world. If you If you are willing to die for your Majesty in the future, your Majesty will definitely love you forever."

An Lingmao nodded and said, "Listen to your words."

Once, the King of Chu. He led An Lingmao out hunting. The wildfires used during the hunt were like clouds in the sky, the tigers roared and the wolves howled, and the sound was like thunder. Suddenly, a frantic rhinoceros rushed towards the King of Chu. The archer next to him opened his bow and fired an arrow, killing the rhinoceros with one arrow. The King of Chu was satisfied and said: "This hunting trip is very entertaining to me." Suddenly, his face turned gloomy, "Life is like a fleeting moment. What will happen to me after I live forever?"

< p>Seeing that the time had come, An Lingmao knelt in front of King Chu** and said with tears in his eyes: "After your Majesty lives forever, I would like to be buried with you."

Chu** When the king heard this, he was deeply moved and immediately granted a piece of territory to An Lingmao. Here, An Lingmao's promise to be buried with him was the "brick", and the favor and territory of the King of Chu were the "jades" that An Lingmao invited. Therefore, it is said that Jiang Yi is good at planning and An Lingmao knows the time.

Dou Gong has a good management style

Dou Gong, a Chongxian man in the Tang Dynasty, was good at running his family business and accumulating money to make a living. His method of running the family business has only four words: to attract good ideas by throwing bricks and mortar.

Dou Gong had an open space in the capital, adjacent to the eunuch's land. Many people wanted to pay for the vacant land, and the eunuch also wanted to get it. Duke Dou then gave the land, which was worth five or six hundred coins, to the eunuch without even mentioning the money. The eunuch was very grateful for this.

Soon, Dou Gong said that he planned to go to Jianghuai and hoped that the eunuch would write some letters to the Shence Army Guards (who were served by eunuchs). Of course the eunuch would be happy to write for him. Mr. Dou used these letters to deceive others, and the general received three thousand min. From then on, his family began to become prosperous.

Later, Mr. Dou bought a depression filled with water on the outskirts of the city. He asked the maid to bring steamed cakes to the depression and said to the local children playing: "Any child who throws bricks and tiles and hits a target in the depression can get a steamed cake." The children rushed to throw bricks into the depression. It didn't take long for the depression to be filled up with tiles. Then, Mr. Dou paved it with soil and built a guesthouse on it, where the passing Persian merchants could stay and make a profit every day.

Here, Mr. Dou suffered a small loss first and then took advantage. If he was reluctant to give away the vacant land worth five or six hundred yuan to the eunuch, he would not be able to get the three thousand yuan of money if he did not give up some steamed cakes first. , you can't easily fill the depression and build an inn.

Cao Han's painting of the capital

During the reign of Emperor Taizong of the Song Dynasty, the minister Cao Han was sent to Ruzhou for his crimes. He was very resourceful and had been thinking about how to return to the capital and restore his official position since arriving in Ruzhou.

One day, Song Taizong sent an envoy to Ruzhou for official business. Cao Han found a way to meet the envoy. Tears said: "My sins are so serious that I will never be able to atone for them until my death. I really don't know how to repay the emperor for not killing me."

I repent here now, and one day I will swear to death to repay the emperor. It's just that I'm here to commit the crime, and my family has lost their livelihood and lacks food and clothing. I have a painting here. Please take it back to the capital and give it to my family so that they can sell it and make a living for the time being. "

When the envoy saw that the powerful officials at that time begged him, he agreed. After returning to the capital, he reported the matter to Song Taizong. Song Taizong opened the painting and saw that it was Cao Han's careful work. The painting "Down to the South of the Yangtze River" depicts the scene when Cao Han served as a pioneer officer to attack the Southern Tang Dynasty under the orders of Emperor Taizu of the Song Dynasty. When Emperor Taizong of the Song Dynasty saw this painting, he immediately recalled Cao Han's achievements back then and felt pity. In order to return to the capital, Cao Han used a painting as a "brick" to attract "jade", and finally got his wish.