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Intelligent supply chain
New retail
On the basis of traditional retail, new retail uses big data and artificial intelligence to accurately tap, locate and guide online and offline consumers' consumption needs, and quickly enhance consumers' shopping experience through flexible and efficient smart supply chain to meet consumers' escalating consumption needs.
In the new retail era, the smart supply chain is end-to-end.
2. In the new retail era, the smart supply chain is agile and humanized.
The smart supply chain in the new retail era will no longer be a simple internal support function, but an all-round service support function. From the perspective of consumer demand, when designing smart supply chain, more attention should be paid to the flexibility and accuracy of supply chain, rather than just pursuing economies of scale. End-to-end data collection and end-to-end operation mode can quickly respond to the changing key needs of consumers.
Digital supply chain is a dynamic, collaborative, intelligent, visual, predictable and sustainable network supply chain system based on key technologies such as Internet of Things, big data and artificial intelligence.
Digital supply chain is a customer-centric platform model, which can obtain and maximize the use of data in real time through multiple channels, timely perceive and identify customer needs, and achieve rapid response through efficient cooperation with external partners, thus improving enterprise efficiency and performance and minimizing business risks.
Digital transformation, that is, the use of modern technology, closer to customers, real-time dynamic access to all kinds of customer data, deepen customer awareness, improve the accuracy of demand forecasting, and even guide or stimulate the emergence of customer demand.
At the level of supply chain implementation such as planning, procurement and logistics, digital transformation will be carried out. The planning cycle of digital enterprises will be shortened. Relying on the real-time data brought by upstream and downstream collaboration, the automatic forecasting ability and speed of supply chain will be improved through artificial intelligence and cognitive analysis.
In the digital supply chain, purchasing will change from business supporter to value creator, establish new connections inside and outside the enterprise, promote supply chain coordination and create value for the enterprise.
Logistics will rely on the Internet of Things technology and automation technology to improve the efficiency of information interaction and automation capabilities. It is predicted that in the next 5- 10 years, digitalization will bring great changes to logistics and generate new business models.
"Through the' digital supply chain' strategy, enterprises can reduce costs and expand market share, thus changing the competitive landscape." The 20 to 10 rule will be applied to the Digital Supply Chain. In other words, the "digital supply chain" will reduce the cost by 20% and increase the income of 10%.
Cisco is a model to realize virtual supply chain by Internet. More than 90% of the company's orders come from the Internet, while less than 50% are directly ordered by Cisco employees. Cisco connects parts suppliers, distributors and contract manufacturers through the company's extranet to form a virtual and timely supply chain in turn. When a customer orders a typical Cisco product, such as a router, through Cisco's website, the order will trigger a series of messages to the contract manufacturer who produces printed circuit boards, and at the same time inform the distributor to provide common components of the router, such as power supply. Cisco contract manufacturers who produce finished products such as router rack components can know the types and quantities of possible orders in advance by logging on Cisco's extranet and connecting to its production execution system.
Process integration
Process reengineering means cooperation between partners, realizing the cooperative work between buyers and suppliers and sharing products, public systems and information. Through this process integration, enterprises can pay more attention to the development of their core competitiveness and outsource other activities. Agile supply chain starts from the expanded production concept, extends and delays the production activities of enterprises, brings upstream suppliers and downstream customers into the strategic planning of enterprises, and realizes the optimal allocation of internal and external resources of enterprises.
case analysis
At present, many retail enterprises such as Wal-Mart implement Vendor Managed Inventory (VMI). Suppliers always monitor the inventory of their customers (in this case, retail enterprises), and when the inventory drops to a certain extent, suppliers will automatically make up their positions. Retail enterprises will also provide sales data to suppliers in time to provide decision-making basis for suppliers to decide the replenishment quantity. Retail enterprises themselves are liberated from the inventory management business, so they can spend more energy to study customers' needs, develop more marketable goods and provide better services to customers.
Agile supply chain increases the sensitivity to market reaction, and through information sharing among multiple cooperative enterprises in the supply chain, it can respond to market conditions in all directions, thus improving the response speed of enterprises. At the same time, because each enterprise concentrates on its own core advantages, it can reduce the production and logistics time of products, realize instant sales, instant production and instant supply in the supply chain, and minimize the lead time of consumer orders.
Secondly, the dynamic organizational structure forms a virtual organization. Dynamic alliance requires all enterprises to cooperate in a more active and tacit way, make full use of the resources of all enterprises in the supply chain, and make the whole supply chain maintain good organizational flexibility and rapid market demand response speed. Agile supply chain breaks through the entity boundaries of traditional organizations. With the support of information technology, core enterprises form a virtual organization with multiple interrelated manufacturers according to their own orders, and reorganize and dynamically evolve according to the strategic adjustment of enterprises and the shift of product direction, so as to adapt to the changes of market environment at any time.
The third is flexible management technology. The concept of agile supply chain abandons the simple rigid management of "carrot and stick", emphasizes breaking the traditional strict division of labor and implementing functional reorganization, so that each employee or team can acquire the ability to deal with problems independently, and obtain the best decision of the team by integrating the wisdom of various professionals.
fundamental principle
System principle
Agile supply chain is to plan, coordinate and control the logistics, information flow and capital flow among related entities participating in the supply chain, improve the operation efficiency of all related processes and the certainty of each link in the supply chain, and realize the maximization or satisfaction of the interests of all entities or parts on the premise of maximizing the overall interests. Therefore, we must adhere to the systematic principle, regard the supply chain as an organic whole, and use the theory and method of system engineering to manage and optimize the logistics, information flow and capital flow in the supply chain, so as to achieve the goals of overall efficiency and benefit improvement, cost reduction and rational allocation of resources.
Information sharing principle
In agile supply chain, the effective control of logistics and capital flow depends on correct and timely relevant information to foresee and reduce the uncertainty of each link in the supply chain. Form a supply chain information integration platform, provide a window and communication channel for information exchange between supply chain enterprises, ensure the realization of supply chain synchronization plan, realize the production organization mode driven by customer demand, and reduce the inventory of the whole supply chain.
Agility principle
Agile supply chain is in a competitive, cooperative and dynamic market environment, and the market is unpredictable. Quick response to market changes is the requirement of agile supply chain. Therefore, we must adhere to the principle of agility and improve the agility of supply chain from the aspects of its structure, management and operation mode, and organizational mechanism.
Agile supply chain
Principle of organizational virtuality
Due to the variability and unpredictability of the market, the effective operation of enterprise organizational structure should be flexible and dynamic, and the enterprise organizational structure should be adjusted or reorganized in time according to the needs of the market.
Principle of interest coordination
All kinds of behaviors of enterprises or enterprise alliances are centered on the ultimate goal of maximizing value. The internal mechanism of agile supply chain management lies in the synergy of interests of all members. Without the benefit coordination mechanism, the goals of the participants will deviate from the goals of the whole supply chain. Therefore, we must adhere to the principle of interest synergy, establish appropriate cooperative relations among the subjects according to the characteristics, credit rating, core competitiveness and other factors of the relevant subjects, and clarify their respective responsibilities, obligations and interests, so that the relevant subjects in the supply chain can cooperate on an equal footing, learn from each other's strong points and achieve mutual benefit and win-win on the basis of win-win interests.
To build a virtual team, we must have three elements: process, technology and personnel. The process includes creating a clear goal and establishing a vision and blueprint; Establish the assumptions of * * * *; Design the flow according to the virtual digital environment; Define and communicate process methods; Design the collaborative process of parallel work. Technology includes expanding the knowledge of digital workspace; Design the form of communication and draw up a plan; Communicate with effective and feasible tools; Create an environment that supports virtual teams. There is no pressure on personnel, including managing virtual teams; Overcome the obstacles of interpersonal relationship, culture and authority; Maintain the life cycle of the team; Build mutual trust and respect; Raise the team to the level of enterprise managers.
People will not be unemployed because of the application of artificial intelligence, but people need to receive education and training in new technologies and cooperate with machines to complete tasks. ?
Digital supply chain is expected to become the profit center of enterprises. Compared with other departments of the enterprise, with the all-round help of digital technology, the supply chain will have the dual identity of reducing costs and improving profits. Digital supply chain enables enterprises to grasp customer needs more accurately, improve customer experience and service level, form a value network between enterprises and customers, enterprises and suppliers, build an interconnected ecosystem, and create a larger market with the same design, creation, production and production.
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