How to implement corporate culture construction?

Personally, I feel that it is not reliable to hire a consulting firm for corporate culture construction. After all, outside monks have limited understanding of the company. If corporate culture construction is to be truly implemented, it must be led by senior insiders of the company, and the correct methods must be mastered, otherwise it will be in vain. It is recommended that you read "12 Must-read Corporate Culture Articles" or other similar classic corporate culture books, which may be helpful to you.

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How to implement corporate culture construction has always been a headache for many managers.

The author believes that the reason why corporate culture is poorly managed is largely because managers or managers lack systematic professional knowledge related to corporate culture.

The most effective way to obtain this knowledge is to read.

For books about corporate culture, I recommend reading "12 Must-Reads on Corporate Culture". There are a lot of books on corporate culture, but not many of them really hit the point. This book "12 Must-Reads on Corporate Culture" is one of them. Note that this book can only be purchased from its official website, please search it yourself. The price is much higher than ordinary traditional books, but I personally think that you get what you pay for, and it is still worth the price.

If you really want to learn professional knowledge about corporate culture, it is recommended not to read too many miscellaneous books. When it comes to reading, the key is to be good at it rather than too much. In addition, reading is not a panacea. It also depends on your understanding and learning. Use it flexibly in actual work.

The following is to share some personal opinions on how to implement corporate culture:

How to truly implement corporate culture?

Building corporate culture is not just empty slogans, but real implementation is the key. So, how to implement culture? We can promote, implement and implement this at the institutional level, material level, behavioral level and spiritual level by taking various effective measures and using various cultural networks.

1. The reason why we need to discuss the real implementation of corporate culture construction is because the road is invisible. Many times, corporate culture seems to be something invisible and intangible. Some people think that corporate culture is empty, while others one-sidedly believe that corporate culture is just a few slogans, a few aphorisms, and then shelved. Or you might hold a few cultural and entertainment activities, organize experts to discuss and discuss things, make it lively, and think of this as corporate culture. In fact, it has not even crossed the threshold of corporate culture.

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The true implementation of corporate culture construction is the cultural experience advocated by the enterprise from concept to action, from abstraction to Specifically, from oral to written, the process of realizing value convergence, system reconstruction, behavioral norms, and image materialization.

2. Specific practices and precautions

(1) Emphasis on the systematic nature of corporate culture construction

Corporate culture construction is a systematic project. As mentioned in the check-in the day before yesterday, we need to pay attention to five major elements and four hierarchical structures. A straggler-style corporate culture work, shooting here and there, will inevitably affect the effectiveness of corporate culture construction. The correct approach should be scientific planning, clear-cut, planned and step-by-step implementation of corporate culture construction. What values ??an enterprise advocates, what management system it advocates, what kind of behavioral norms it advocates, and what kind of products and environment it provides must all be consistent with each other. In other words, the spiritual culture, institutional culture, behavioral culture and material culture in corporate culture should be organically coordinated and harmoniously produced.

(2) Emphasis on the guiding nature of corporate values

Among the four levels of corporate culture, spiritual culture is at the core and has the role of guiding the overall situation. The core content of corporate culture is what kind of common values ??all employees of the company have, what kind of system is formed under the guidance of these values, how to jointly implement behaviors that are consistent with corporate values, and provide corporate characteristics. , products or services that are different from other companies. In a sense, corporate values ??guide everything.

(6) Emphasis on the vividness of corporate culture promotion

Whether the promotion of corporate culture is in place does greatly affect the implementation effect of corporate culture. Effective publicity is not only conducive to gaining employees' recognition, but also forming a good corporate culture atmosphere, so that more employees can be unified into the company's values ????and behavioral norms as soon as possible and to the maximum extent.

Therefore, while emphasizing the intensity of corporate culture promotion and increasing the human and material investment in corporate culture promotion work, we must also pay attention to the strategy of corporate culture promotion and focus on the vividness and effectiveness of the promotion work. The richness of forms, in a form that employees love to hear and see, makes corporate culture deeply rooted in people's hearts silently.

Given that corporate culture concepts are mostly abstract, strategies can be transformed into stories and stories. You must learn to tell stories, and use vivid stories to promote the corporate philosophy in a contextualized manner; at the same time, pay attention to the refinement of daily advanced deeds and role models, and in the process of selecting advanced deeds and characters, clarify those qualities and behaviors, It is in line with the corporate values ??and concepts and is promoted by the company.

(7) Emphasize the objectivity of corporate culture construction

The last point is to emphasize that although corporate culture can be divided into advanced and backward, it still has richness. It is difficult to put forward some corporate culture slogans that are divorced from the reality of corporate management and are difficult to implement. Whether it is advanced management concepts or organizational changes, once they exceed the actual situation of the enterprise, the result will often be "the operation was successful, but the patient died." Therefore, the final piece of advice for the implementation of corporate culture is to respect the objective reality and development laws of the company, and advocate a corporate culture that meets the company's current development needs.