What is the importance of thinking diligently?

Thinking can make you rich. Today's society is very competitive, and using your wisdom can make you stand out. Selling also requires thinking. Many salesmen believe in success "from the neck up." Thinking can make you rich

There is a toothpaste company with excellent products and exquisite packaging. It is very popular among consumers. Its turnover has increased for 10 consecutive years, with an annual growth rate of 10% to 20%. However, in the 11th year, the company's performance began to stagnate, and even gradually declined in the 12th and 13th years.

The company manager held a high-level meeting to discuss countermeasures. The president promised: "Whoever can come up with a solution to increase the company's performance will be rewarded with a heavy reward of 100,000 yuan." A young manager stood up and handed the president a note with only one sentence written on it: Expand the toothpaste tube opening by 1 mm. The president opened the note, read it, and immediately signed a check for 100,000 yuan to the manager. After the meeting, immediately start changing the packaging. In the 14th year, the company's turnover increased by 32%.

The reason is just that this small reform has produced unexpected results. Consumers are accustomed to squeezing out the same length of toothpaste every morning. If the opening of the toothpaste tube is expanded by 1 mm, each consumer will use 1 mm more toothpaste, and the daily toothpaste consumption will be many times more.

The biggest difference between people is their different thinking modes. Different thinking modes will produce different results. Thinking is the most productive thing in the world. Most successful people are people who are good at thinking. The word "think" is written on the desk of the president of IBM. Bill Gates has two weeks of retreat and thinking time every year. The quality of a person's thinking determines the quality of his life. If you improve the quality of your thinking, you can improve the quality of your life no matter what environment you are in. As long as you think you are the kind of person you will become.

"In addition to using your feet and mouth, sales also rely on your brain."

On the desks of IBM managers around the world, there will be a metal plate with the words With "THI-NK" (Think).

The motto "THINK" was coined by IBM founder Tom Watson.

In December 1911, Watson was still serving as a senior director of the sales department at NCR (International Cash Register Company). One day, the wind was biting and the rain was pouring. Watson chaired a sales meeting from early in the morning. The meeting progressed into the afternoon. The atmosphere was dull, no one spoke, and everyone gradually became restless.

Watson suddenly wrote a big "THINK" on the blackboard, and then said to everyone: "Our common shortcoming is that we do not fully think about every problem. Don’t forget, we all earn our salary by using our brains.”

John Bardason, the president of NCR who was present, greatly appreciated the word “THINK”, and that day, this word became NCR’s motto. . Three years later, with Watson's departure, it became IBM's motto.

In fact, "THINK" was summed up by Watson from many years of sales experience.

He joined NCR in 1895 as a salesman. He learned many sales techniques from the company's "sales manual", but there was always a certain distance between theory and practice, so his performance was far from ideal.

Colleagues told him that selling does not require special talents, as long as you run with your feet and speak with your mouth. Watson did as he was told, but he still ran into obstacles everywhere and his performance was very poor.

Later, he slowly realized from the dilemma: in addition to using feet and mouth, sales also rely on the brain. After figuring this out, his performance increased significantly. Three years later, he became NCR's highest-performing salesman. This is where the “THINK” motto comes from.

Thinking more about things can help you gain more inspiration and have more opportunities and wealth.

The art of thinking music

Creative thinking is an advanced level of human brain thinking activities, a sublimation of wisdom, and an advanced form of expression of the development of human brain intelligence. Good thinking is creative.

The famous American psychology expert Daniel Goldman said: "If you want to achieve success in your career, you must rely on the power of creative thinking." The two most popular examples at psychology forums in American universities are two An expert’s inspiration for buying a cat vividly and vividly illustrates the significance of developing creative thinking ability.

An American engineer and a logician are close friends.

Once, the two met to go to Egypt to visit the pyramids. After arriving in Egypt, one day after the logician checked into the hotel, he wrote his travel diary. The engineer was wandering on the streets of Egypt when he suddenly heard the cry of an old woman, "Selling cats, selling cats!"

The engineer followed the sound and found that inside the old woman's body Next to it lies a black sculptural cat with a price tag of $500. The woman explained that the toy cat was an heirloom and her grandson was seriously ill. Selling out as a last resort to pay for hospital treatment. The engineer lifted the cat with his hand and found that the cat was very heavy and seemed to be made of black iron. However, the pair of cat eyes are made of pearls.

So the engineer said to the old woman: "I will give you $300 to buy only two cat eyes!" The old woman thought about it for a while, thought it would work, and agreed. The engineer returned to the hotel and happily said to the logician: "I only spent 300 US dollars to buy two huge pearls!"

When the logician saw these two big pearls, he was very surprised. 300 US dollars, at least worth thousands of dollars, I asked my friend what was going on. When the engineer finished explaining the reason, the logician hurriedly asked: "Is that woman still there?"

The engineer replied: "She is still sitting there. I want to sell the black one without eyes." Iron cat!"

After hearing this, the logician hurriedly ran to the street, gave the old woman $200, and bought the cat back.

After meeting the old friend, he laughed and said: "You spend 200 US dollars to buy an iron cat without eyes!"

But the logician sat down alone to play with and ponder this cat. Iron Cat, suddenly, he had an idea and scraped Iron Cat's feet with a knife. When the black paint peeled off, a golden yellow mark was revealed. He shouted happily: "As expected, this cat It's pure gold!"

It turns out that the owner who cast this golden cat was afraid that the golden body would be exposed, so he painted the cat's body with black paint, making it look like an iron cat. The engineer regretted this very much. At this time, the logician turned around and laughed at him and said: "Although you are very knowledgeable, you just lack the art of thinking. Your analysis and judgment of things are not comprehensive and profound. You should think about it carefully. Since the eyes of a cat If it is made of pearls, will the whole body of the cat be made of worthless black iron?"

If you want to achieve great things, you must always let "golden ideas" stir in your mind in order to get rid of the old ways. Thinking habits, otherwise it will be difficult to move forward.

Konosuke Matsushita is such a successful person who is wise and good at seeing into the future. Whenever people asked him the secret of his success, he always smiled lightly and said: "It relies on walking a little faster than others."

In 1917, Matsushita Konosuke was establishing his own career. In terms of direction, it relies on a strong forward consciousness formed on the basis of one's own wisdom. Strictly speaking, Matsushita Konosuke has an indissoluble bond with electrical appliances, and there is no intrinsic and inevitable connection. His ancestors mainly farmed land, his father was engaged in rice farming, and when he entered society, he first got involved in business. All of these are related to Electrical appliance manufacturing was irrelevant, and the electricity-related industry was only a rarity at the time. However, he firmly believed that electricity, as a new type of energy, would not only bring convenience to human beings, but also bring more desires. The splendid electrical age would illuminate every corner of human life just like electric lights. Therefore, he devoted himself to electrical appliances. Manufacturing will also have a bright future. Although he suffered setbacks and blows at the beginning of his business, this forward-looking awareness gave him a firm belief and confidence to win, which enabled "Panasonic Electric" to grow from scratch and grow from small to large.

After the end of World War II, the world returned to a new peace. People who suffered the trauma of war have rekindled their enthusiasm for life and work in the new peaceful environment. The wise Konosuke Matsushita was "ahead of his time" in seeing that the "new civilization" would bring about a worldwide "home appliance craze". For "Panasonic Electric", this is not only a rare opportunity for development and growth, but also a difficult and severe challenge. Konosuke Matsushita relied on "going a little faster" to carry out drastic organizational adjustments and technological reforms, which enabled "Panasonic Electric" to achieve unprecedented development in the new challenges.

When Konosuke Matsushita visited the United States and Western Europe for the first time in the 1950s, he found that the powerful production in Europe and the United States was mainly based on democratic systems and modern technology. Although Japan was still quite backward in these aspects, this This trend will be a historical necessity.

Konosuke Matsushita grasped this advanced trend, jumped out of traditional thinking habits, and took the lead in carrying out democratic system reforms in the Japanese industry: politically, the industry was given sufficient autonomy, and a reasonable labor-capital system and labor relations were established; economically It reformed Japan's low-wage system, making employee wages higher than those in Europe, and established necessary employee pensions to fully satisfy employees' material interests; it was the first company in the labor system to implement a five-day work week.

Konosuke Matsushita believes that this reform is not simply to increase the day's rest, but to further promote the quality of products. Good work achievements produce happy holidays; happy holiday emotions produce excellent work efficiency. Only in this way can production advance by leaps and bounds and benefits improve with each passing day.

Thinking must exist in sales

A salesman from a tobacco company came to the UK. It was the quit smoking month and the weather was rainy, so advertisements were not allowed to be published. We have to wait here for a month, not to mention the expense of staying in a hotel, and all the cigarettes shipped will be moldy and damaged.

The anxious salesman suddenly saw the "No Smoking" sign in the room and had an idea. So, he ran to an influential local newspaper and placed an advertisement like this: "No smoking, even ×× brands are no exception."

As a result, the cigarettes brought by the salesman quickly sold out. Sold out.

With the changes of the times, sales skills are also improving with each passing day. Coupled with the changes in living habits and interpersonal relationships, sales skills and sales concepts must be revised with the changes of the times. Therefore, the only way is to constantly Only learning and innovation can keep up with the pace of social changes.

It should be noted that when learning new sales techniques, you must carefully verify whether these techniques can be applied to your own sales personality and the products you are selling. You cannot blindly believe in some foreign sales kings or potential training masters. The "special functions" displayed. When we see them displaying amazing persuasive charm and salesmanship skills, we may be very impressed. In fact, foreign monks may not necessarily know how to chant sutras. The experience and skills of others can only be used for our reference, comparison and integration, but we cannot completely copy them. Gourd, otherwise the theories of these masters are likely to be ineffective in the process of use. In particular, each country has different cultural customs and social structures, as well as different consumption habits and life concepts. If we insist on applying it, I am afraid it will only cause deviations between theory and practice.

Therefore, learning must first be comprehensive, store what you have learned into your own thinking mode, use wisdom to analyze whether various methods and steps are feasible, and use experience to analyze the results of actual application. Whether the results are effective, and you must fully control the variable and immutable factors to eliminate the essentials and develop your own abilities, this is the true meaning of learning. If you just copy them without hesitation, you will end up in a state of confusion! Moreover, even if you learn other people's effective sales skills, you need to learn to specialize. Otherwise, you will only learn the superficial skills or only have a partial understanding of them, and you will be nondescript in the future when you use them. You must know: the so-called expert must be a person who has studied a certain issue very thoroughly. For example, a person called "Doctor" must be a person who has made achievements in a certain area and is specialized in learning. Therefore, in-depth research can only It is a means of learning to specialize.