What is the advertising copy of Ctrip taking advantage of the spring poster image - Cherry Blossom Festival?

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There are many cherry blossom festivals in the PS Alliance. What is the advertising copy that Ctrip uses to promote it?

During the cherry blossom season, promotion of tourism service brands is indispensable. For example, Ctrip took advantage of the blooming cherry blossoms to launch a series of romantic and beautiful online and offline marketing campaigns. Among them, three sets of copywriting stood out from various promotional advertisements. Now let’s take a look at these three sets of Ctrip’s Advertising copywriting to take advantage of the situation:

The first group: As long as spring is blooming in your heart, you will always wait until the flowers bloom

Ctrip released a set of literary and artistic animated posters with the theme: As long as spring is in full bloom in your heart, you will always wait until the flowers bloom. At first glance, it looks a bit like the saying "As long as there is sand in your heart, the Maldives is everywhere" that was popular in the past few years.

It is a pleasure to sip red wine in the alley after the rain, even if there is only a small bathtub, and watch the cherry blossoms dancing in the wind.

Reading a book, sipping tea, the subway without crowds is so comfortable, a bottle of small cherry blossoms is falling, and there is spring in my heart, so why not?

小 Even if there is only a teddy bear in front of the store to accompany you when eating, even if it is not a big meal, you still have to be a gentleman with your knife and fork elegantly. The falling cherry blossoms also add a touch of romance.

One person and one dog, leading the dog with the cherry blossoms on its head to cross the road, this kind of life is also very exciting.

This set of animated posters mainly shows the four scenes of "bathing in the alley", "reading on the subway", "eating alone" and "shopping by yourself" from a male perspective. Even if you are alone, you should appreciate the things around you. , have a good mood.

The second group: Drama Queen H5

After this wave of literary and fresh posters, Ctrip released another Drama Queen H5: I treat you as spring, but you choose to be Someone else’s aphrodisiac. It tells the story of a young boy being cuckolded in a way that caters to the tastes of contemporary young people.

In order to make his girlfriend happy and meet her various requirements, the male protagonist kept tossing around in various streets and subways. After buying hot and sour noodles, auntie towels, and duck necks, he accidentally discovered that his girlfriend had cheated on her. .

Recalling my girlfriend who used to enjoy cherry blossoms together, her bright smile is now so ironic, my heart is filled with deep despair, and I have fallen into a frustrated lovelorn.

I accidentally discovered an advertising poster on the subway about Ctrip’s cherry blossom theme. I suddenly understood it and realized the deeper meaning of "As long as spring is blooming in your heart, you will always wait until the flowers bloom." So I rediscovered myself and looked for the hope of life.

The third group: Subway posters

Continuing from the subway posters, four different groups of people are shown on the screen, namely male and female students, white-collar workers, and foreign tourists.

If you look carefully, you can also find the small details inside: band-aids, zippers, warning tapes, and pins. The left eye of the poster's mission is covered by a decoration. Judging from the picture alone, it seems that there is no meaning, but with the copy "Sakura blossoms are not in season, there is no desire to watch them", it turns out that it is intended to express that we do not want to see cherry blossoms unless they are in season, and we also want everyone to enjoy them in a short period of time. Take action during the flower season and don’t miss the wonderful travel time while the flowers are in full bloom.

From these three sets of posters, Ctrip pays more attention to the life experience of modern people. In the customer's feelings, it not only uses visual effects, but also uses spiritual feelings to arouse the audience's excitement. , for example, a dramatic H5 camera shot to the end, deeply attracting the audience to look down. In the dynamic literary posters, there are cherry blossoms everywhere. Even if you are traveling alone, you must maintain a good mood. This is the meaning of travel. significance.

Use small objects related to our lives to tell us to seize the time and seize the beautiful things.

After reading this set of poster copywriting, what do you think of Ctrip’s wave of copywriting that takes advantage of the situation?

Copywriter Ye Xiaoyu, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyupao Run(talkto520)