Joke Collection Website - News headlines - What is the advertising price of elevators, and is the promotion effect good?
What is the advertising price of elevators, and is the promotion effect good?
We divide customers into two types: B-end customers-such as big brands (cars, real estate, etc. ) and small B-end users (such as small and medium-sized shops, beauty salons, teaching AIDS and so on around the community). The prices of these two types of customers are different. B-end price is low, the initial investment is large, and often several areas are put together, so we have a certain understanding of elevator advertising; The price of the small B end is relatively high, and the amount invested is also small. Many people still don't understand elevator advertisements and need some market education.
Note: Focus has almost no small B-end customers, and their launch threshold is high, and the small B-end does not have this promotion budget.
Here I take the elevator advertisement spread by our ants as an example to illustrate the price: first-tier cities such as Shanghai, Shenzhen and Hangzhou. At present, 200 yuan at the small B-end has one plate/week (in the elevator), and the price is 150 yuan has one plate/week (in the lobby). The more quantity, the better the price. The advertising prices of elevators in the market are very transparent, and our ant communication may be the most cost-effective choice.
After talking about the price, the effect: from the perspective of the cost per thousand people, taking the conventional building as an example, Cai Yue Building, where ants spread, has at least 300 people on each floor, except for * * * 3,300 people in the lobby on the first floor, 1 person gets on and off the elevator at least 10 times a week, * * this is the calculated effect, but actually no advertising company can promise to advertise. The effect of elevator advertising depends on the property you choose, the nature of your industry, whether you have preferential activities and your advertising design. Of course, we will give you advice.
Conclusion: Elevator advertisements have a high arrival rate, which connects mainstream consumers and is a valuable entrance for offline traffic. The market price is transparent. In fact, through customers' repurchase behavior, we ants spread our firm belief in our own value-helping customers realize promotion and transformation efficiently and conveniently.
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