Cultural Tourism Night Economy —— Datang City that Never Sleeps

Connect historical scenic spots in series, and use commercial gathering to create a cultural tourism block.

Datang City, which started construction in 2002, has a total area of 936 hectares, a total length of 2 100 meters and a street width of 500 meters. In 20 18, it was successfully selected as the national 1 1 commercial pedestrian street renovation and upgrading pilot. The area where Datang City that Never Sleeps is located is not a traditional business district. The total length is 2 100 meters, starting from the Big Wild Goose Pagoda Station in the northernmost part of the subway and ending at Kaiyuan Square in the southernmost part. The pedestrian street of the city that never sleeps in Datang is connected with the Big Wild Goose Pagoda scenic spot and the ruins of the Tang city wall. It is a commercial street built by using excessive space, surrounded by various shopping centers, star-rated hotels and large public cultural places, thus building a large, multifunctional and multi-format gathering area for cultural and business travel. The Wild Goose Pagoda and the Tang City Wall are included as part of the project of the city that never sleeps in the Tang Dynasty, and as the starting point/ending point, a new project is connected with the historical and cultural line.

The core of the city that never sleeps in Datang is a pedestrian street with a width of 50 meters in the middle. On both sides of the pedestrian street are various imitation Tang buildings. In the middle of the core pedestrian street is a series of sculpture sketches, and on both sides are various cultural and creative shops and snack bars. The buildings imitating the Tang Dynasty on both sides mainly include shopping centers, star-rated hotels and public cultural places. Shopping centers include Joy City, Harbour City, Yintai Department Store and Pacific Film City. Star hotels include Windham, Westin and Santa Maria. Large public cultural venues include xi 'an Concert Hall, Shaanxi Grand Theatre, Xi 'an Art Museum and Xi 'an Qujiang Art Museum. )

Strategic Orientation-"No Night" Night Economy

The name of the city that never sleeps in Datang focuses on "sleepless". In fact, Chang 'an City in the Tang Dynasty implemented a strict curfew system at night, and no one was allowed to enter or leave the square where they lived after sunset (each square in the above picture was a square, and Chang 'an City in the Tang Dynasty had 108 square). Except for a few festivals, Chang 'an has no "city that never sleeps".

It is a wise strategy to focus on the "night" economy in Datang City, a city that never sleeps. Xi is rich in historical and cultural attractions, but many of them belong to sites and museums, and most of them are only open during the day. As an important town in the northwest with profound historical and cultural heritage and developed commerce, Xi has a huge scale of local consumption and overnight tourists. It focuses on the night, on the one hand, it is misplaced with the scenic spots during the day, on the other hand, it fills the gap in night consumption and feels the unique cultural charm of Xi 'an. Clear logic and accurate positioning. During the day, tourists visit various historical sites in a scattered way, and when they return to the city at night, they can continue to visit the city that never sleeps in Datang.

Diversified presentation of night economy;

The main feature of night economy is night consumption, and the main experience points are lighting application, performing arts programs, night consumption business formats, homestays and so on. Because the city that never sleeps in Datang is located in the city center and Xi 'an has enough hotel accommodation, the focus of the city is on lighting and performing arts.

Lighting: The first bright spot of night economy is lighting, and the lighting effect of Datang City that never sleeps is really eye-catching. Tang-style building facade lighting, tree hanging lighting, ground lighting, landscape and installation lighting, and various forms of lighting are staggered on a large scale, creating the overall momentum of the city that never sleeps.

Sculpture: Sculptures are all magnificent, and some are spectacular. These sculptures are all stories about the prosperous Tang Dynasty. There are all kinds of big coffees at that time, as well as historical themes such as the rule of Zhenguan and the trip of Wu Zetian, which allow visitors to experience various historical situations at the same time. The combination of night carving and lighting also creates a good visual experience.

Performing arts: Rich performing arts are also a highlight. Xi has an innate advantage in cultural and artistic resources. In addition to Xi 'an Concert Hall and Shaanxi Grand Theatre, folk performances are also in full swing. From the South Square of Big Wild Goose Pagoda to Kaiyuan Square, there are four or five performance stages in the whole pedestrian street. Many performances are broadcast live by online celebrities, and the audience is basically young people. The interactive atmosphere on the spot is very good. The core of Kaiyuan Square is Chang 'an Square, a large-scale outdoor performance stage. There is no audience on the stage, so we can only watch and create a lively and dynamic atmosphere. There are also some performance art performances in the city that never sleeps in Datang, such as Miss Tumbler, people struggling on the road, flying paintings in Dunhuang, and chess carving games for warriors. These performance arts all appear in a specific time and place.

Business experience and intellectual property economy

In addition to lighting effect, sculpture landscape and deductive artistic experience, the content that can make tourists consume on the spot is also essential. IP products, sales of cultural and creative products, restaurants and bars and other formats also need to be set according to the block layout planning, which can not only further enrich the experience and memory of tourists, but also deeply explore consumption items and stimulate more consumption.

Summary:

As a new project, Datang City that Never Sleeps connects the Big Wild Goose Pagoda with the ruins of the Tang City Wall, laying a historical foundation for the project. Taking "night economy" as the direction, with the help of the innate conditions of large-scale space in big cities, we will make every effort to create gorgeous lighting visual effects, rich experience elements and diversified consumption content. Set an example for the economy of night travel.

Although there are many places worth learning in Datang City that never sleeps, not every project can be simply copied. Recently, an old city reconstruction project is being promoted, and the architectural style is also inclined to tang style. However, due to the tight space in the old city and the lack of large-scale urban public space, we should adapt to local conditions in terms of functional planning, spatial layout, business planning, presentation of cultural elements, landscape design details and so on.

We always believe that urban space is changeable and cultural economy is pluralistic. Only by planning and planning from the perspective of sustainable commercial operation and combining the two organically can it have vitality.

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