Artificial peak

Category: entertainment and leisure >> brain teaser

Problem description:

What is the relevant residence?

Analysis:

Excellent strategy begins with innovative ideas, and profound innovative ideas are often displayed in many small parts. Under the guidance of the concept of "quality improvement and innovation", hongta group launched "Platinum Hongta Mountain", and its advertising slogan "Mountain is the peak" has rich connotations and broad vision. It not only conveys the personality characteristics of new products, but also induces consumers to have the spirit of "representing the highest scientific and technological level of China tobacco" and conveys the new business philosophy of the enterprise.

First of all, "the mountain is the peak" redefines the value of "people" in the corporate mission. If the dream of "there is jade smoke in the world" once inspired jade smokers to break through the restrictions of system, technology and raw materials and create the glory of Hongta, then "there is a sky outside" is the calmness and introspection of jade smokers. Nowadays, Hongta people are alert in introspection and confident after self-knowledge. Seizing the commanding heights is not only a business philosophy, but also a spiritual portrayal of people's unremitting struggle for "climbing to the top of the mountain".

The spiritual connotation of "Mountain is the pinnacle" is based on the core competitiveness of the enterprise, and redraws the core ideology and strategic concept consciousness of Hongta: the core ideology consists of two parts: the core value and the core purpose of the enterprise, which is the basic principle, purpose and business purpose of the enterprise's survival and development.

The core idea will not change because of the changes of market, products, new technologies and management fashion trends, but will last forever as a guiding and inspiring resource. As a basic and lasting guiding principle of an enterprise, the core value comes from the inherent belief, personality and imagination of employees and leading groups. It will play a positive guiding role for all people in the enterprise and become one of the competitive advantages of the enterprise, because it defines what all employees in the enterprise want to identify with, and finally serves as an idea to frame the style and value orientation of the enterprise culture.

The core values of PILIP MORRIS are: "Freedom of choice defeats others in battle, and encourages individuals to work hard and keep improving based on virtue opportunities". It is with this belief that this company defeated Reynolds, who once dominated the world, and replaced it as the world tobacco overlord.

The core purpose of an enterprise reveals the most basic reason for its existence. The core purpose of Sony Corporation of Japan is: to experience the fun of developing and providing technology to benefit the public; Disney's core purpose: to make people happy. The revitalization and hope of national industry has always been the glorious and sacred mission of hongta group and other state-owned enterprises. It is further clarified that Hongta should be down-to-earth and have a sense of innovation and development.

What a person sees on the top of the mountain is absolutely different from what he sees on the plain. Without observing the changes in methods, there will be no innovation in formulating strategies. Take climbing the peak as the mission and responsibility of the enterprise. Once you reach the top, you can continue to climb other peaks.

As a successful advertising word, "hilltop" caused Hongta people to think: What are we pursuing persistently? What spirit is still inspiring and guiding us to fight for it selflessly and richly in our respective posts? Many western enterprises are based on seeking the best way for employees to realize themselves and grow into talents, and create a strong corporate culture for customers. "Mountain is the peak" redefines the position of "man" and "mountain" and is a typical humanistic thought. As long as you have confidence and dreams, you can surpass them. An entrepreneur said: The most valuable resource of an enterprise is mobile resources. Only man is more upright and firm than all the mountains in the world; Only people can travel between heaven and earth to create dreams and miracles. As long as the heart of conquest and challenge remains unchanged, the brave are invincible.

Nike claims that its company is a holy land of competitive spirit, and Hongta may also set its own enterprise as an innovative position. Innovation-to create core technologies with unique intellectual property rights, but also to form a strong coordination and incentive mechanism. The binding and consistency of the core concept determines that it can most effectively judge who is an insider and who is a qualified employee. The core concept attracts people whose personal values are consistent with the core values of the enterprise with its unique corporate culture. Only employees with highly consistent business philosophy can win the best survival and development space in the future.

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