(1) What are Sony's cultural innovations? (2) What can we learn from Sony's innovative experience?

(1) Sony's cultural innovation is reflected in its value concept of intentional creation in design and creation, employees' spirit of daring to make mistakes in the face of failure, employees' belief of creating without imitating, making employees good at their work, meticulous and meticulous, making products constantly improved and meticulously crafted, making employees dare to be the first in the world and use them to create, not just to meet the needs of consumers now, but to create new products, thus inspiring consumers to be unexpected. Focus on innovation from all aspects and levels of the company. Let employees work in an innovative atmosphere. Sony regards innovation as its main goal. In the process of actual production practice, we constantly try and make mistakes, and constantly make progress and create in failure.

(2) Sony's innovative experience can be used for reference: the company team should form the spirit of continuous learning and innovation, adhere to the spirit of never imitating and being brave in innovation in products, treat mistakes correctly and accept them bravely in the process of product design and development, and constantly learn from them to improve products, persist in Excellence in their work, not satisfied with their current achievements, constantly improve products and jump out of the mindset and guidance.

Its pioneering spirit and the spirit of refusing to imitate are worth learning from. It stipulates that every product must undergo continuous testing and improvement measures, which are worth learning. Its pioneering spirit is worth learning. Its thorough performance and intensive culture are worth learning. The method of breaking away from convention and finding another way is worth learning.