What is public opinion monitoring?

A: First, what is the connotation of public opinion monitoring?

Public opinion monitoring is the integration of Internet information collection technology and information intelligent processing technology. Through the automatic crawling, automatic classification and clustering, topic detection and topic focus of massive information on the Internet, the information needs of users such as network public opinion monitoring and news topic tracking are realized, and analysis results such as briefings, reports and charts are formed, so that customers can fully grasp the ideological trends of the masses, make correct public opinion guidance and provide analytical basis. ?

Second, the general workflow of public opinion monitoring system:

1. Make a crisis early warning plan. ?

In view of various types of crisis events, formulate more detailed judgment standards and early warning plans, so as to be prepared, and once a crisis occurs, there will be rules to follow and the right medicine. ?

2. Pay close attention to the development. ?

Grasp the dynamics at the first time and strengthen monitoring. ?

3, timely transmission and communication of information. ?

That is, keep close communication with relevant government departments involved in public opinion crisis.