What is CI planning? What aspects are included?

Corporate image planning, that is, CI planning, is from establishing the CI system to executing the planning plan for CI implementation and organizing the entire process.

CI, also known as CIS, is the abbreviation of the English Corporate Identity System, generally translated as "Corporate Visual Image Identification System". It is the embodiment of the company's internal and external management behavior caused by large-scale operations. The CI system is based on corporate positioning or corporate business philosophy, and organizes, systemizes, and organizes all aspects including corporate internal management, external relations activities, advertising and other publicity activities using visual and audio means. The unified comprehensive design strives to make all aspects of the enterprise appear in front of the public in a unified form and create a good corporate image.

CI is a systematic brand-name trademark action strategy. As the "root" of corporate image externalization, the two major systems of corporate business philosophy and behavioral regulations are formulated after extensive investigation and careful research. It is a code of conduct that guides the operation of the entire enterprise and is a development rule for the enterprise. Such norms and rules are widely communicated to the public through a series of behavioral operations in order to establish a good brand image among the public. In this sense, CI is a strategy.

CI, as far as the enterprise itself is concerned, refers to the identity and subjectivity of the enterprise, and the fundamental meaning of subjectivity is "who am I" and self-identity; from the perspective of identity, Identity is the universality of certain things in the enterprise itself. Therefore, corporate CI strategy is composed of various entities and practicalities such as corporate business behavior (Behavior), business philosophy (Mind), business philosophy (Philosophy), development strategy, production scale, technical strength, products and services, social responsibility, etc. The information is unified and organized. This information takes the image of famous brands and trademarks as the core, promotes it through various available communication media, and completely conveys it to the enterprise and the public in various forms, so as to gain the understanding and understanding of enterprise employees and the public. Recognition, love and trust, establish a good and distinctive corporate brand and trademark image, so as to remain invincible in the fierce market competition.

CIS includes three parts, namely MI (idea recognition), BI (behavior recognition), and VI (visual recognition). Some scholars believe that in addition to the above three parties, CIS also has EI and EI. It is the abbreviation of English Environmental Identity, that is, environmental identification.

Domestic CI planning is relatively good:

Company name: Aijia China Brand Consulting Agency

Headquarters: Shanghai

Telephone: 021-65978881

Company Profile: AGE China Brand Consulting Agency - the most distinctive brand culture strategy agency in Asia, established by ICON&JANDJ in Shanghai, dedicated to brand planning\VI image\ Professional agency for advertising communications.

Main customers: Dahongying, China Shanshan, Minsheng Bank, Hongdou Group, Yinlu, etc.

Full company name: Meigao China

Headquarters: Shanghai

Tel: 021-62101166-600

Company profile: Meigao ( China) is headquartered in Shanghai, with branches in Beijing, Guilin and other places. It is a national effective intelligent organization with 200 elites in strategy, creativity, design, management and consulting.

Main customers: Guangming, Jianlibao, Uni-President Enterprise, Wuliangye, Asahi West Lake Beer, etc.

Full name of the company: Beijing Zhengbang Brand Design Company

Headquarters: Beijing

Founder: Chen Dan

Tel: 010-67659778< /p>

Company introduction: Zhengbang is an overall brand identity design company dedicated to creating, establishing and updating brands. Integrating brand, CI, management, and design, we provide customers with services such as visual identity system design, concept and behavior identity design, brand research strategy positioning, etc.

Main customers: Bank of Beijing, Amoi Electronics, China Telecom, China Netcom, Skyworth Group, etc.

Full name of the company: Beijing Dongdao Image Design and Production Co., Ltd.

Headquarters: Beijing

Founder: Xie Jianjun

Tel: 86- 10-58257160

Company introduction: Dongdao Design is well-known in the industry for its international design concepts and practical operations. It is a senior corporate image design company in China. Specializing in VI design, CI import, graphic design, product and packaging design, environment and signage design, website design, film and television production and other design art categories.

Main customers: Dongfeng Fengshen, Lotte Mart, Sina Logo, People's Insurance Company of China, Zhenshiming, etc.