What are the practical promotion methods for milk tea shops?

Any product in any industry needs publicity to get a brand promotion. Product publicity is one of the ways to ensure the success of the product. Therefore, for merchants, how to do a good job in publicity is a The most important thing is also true for milk tea shops. Good publicity methods can not only drive consumption, but also gain many fans, making consumers more familiar with milk tea brands and products.

The editor shares below: What are some practical promotion methods for milk tea shops?

① Promotional activities:

One of the most common ways for milk tea shops to promote is promotional activities. In fact, promotional activities do not necessarily lead to losses, because the cost of milk tea is not high. However, promotional activities for milk tea shops can not only increase brand exposure, but also accumulate customers. It is a very good way to attract attention especially for the opening of new stores, while promotions for old stores will re-drive consumption.

The most commonly used and effective promotions in milk tea shops include: buy one get one free, discounts on purchases, free gifts on purchases, and activities such as "buy one get one free for all new store openings, 20% off snacks", etc. Effectively stimulate consumers' desire to purchase and establish and enhance brand image.

②Social Marketing

Social is a free publicity platform that deserves to be well utilized. Common publicity methods include: likes in Moments, collecting likes in exchange for a free drink, etc. Some Bosses who have the energy and conditions will also register a public account to promote on it and attract customers to interact online to achieve repurchase and increase fan stickiness.

③Holiday promotions and leaflet distribution

Holiday promotions and leaflet distribution are also the most common and effective publicity methods, and the cost is low. They are commonly used by many milk tea shops. What needs to be mentioned in particular is that the frequency of promotions does not need to be too intensive. Although it can increase the popularity and let customers know your milk tea shop better, if it is promoted too frequently, it will easily disgust customers and be detrimental to the publicity of the milk tea shop. If you open a milk tea shop, you can choose to carry out publicity or carry out some activities during some holidays, and stagger the publicity and activities, so that it can be easier for consumers to accept.

④Coupon method

Strengthen cooperation with nearby shopping malls or other popular shops. For example: Shopping in the mall exceeds 30 yuan. For an additional RMB 5 with the invoice, you can get a free cup of the main milk tea or receive discounts.

⑤Special package method

Introducing preferential packages, with multiple styles available at a cheaper price. There are snacks in the milk tea shop, and you can make some snacks or other set meals to go with drinks.

⑥Free with purchase method

Based on the situation of customers within three kilometers nearby, use the platform to offer discounts based on the purchase amount, or send holiday gifts and other small gifts, etc. .

In addition to the above common milk tea shop promotion methods that can effectively increase store sales, affordable milk tea prices and terminal packaging will also stimulate consumers’ desire to buy. Through various marketing activities such as promotions, we will continue to stimulate Consumer purchasing needs and desires to achieve maximum service to consumers.