The tireless business slogan reflects the concern of the operators for consumers.

The commercial slogan of "Never tire of picking" embodies the respect and maintenance of the operators for consumers' right to choose independently.

Consumer's right to choose refers to the right of consumers to choose goods and services according to their own wishes. Consumers' motives for buying goods and receiving services are different, either to meet their own physiological needs, or to meet their own development needs, or to meet the needs of others.

Therefore, consumers must be allowed to choose the goods or services they intend to buy according to their own needs. At the same time, every consumer has his own tastes, hobbies and special requirements. If he can't choose independently, then the goods he buys or the services he receives can't fully meet the needs of consumers.

Important significance

Consumers' free choice is the basic guarantee for consumers to obtain satisfactory goods and services, and it is also the concrete embodiment of the principle of equality and voluntariness in civil law consumption transactions.

In order to safeguard the interests of consumers, Article 9 of the Law on the Protection of Consumers' Rights and Interests clearly stipulates that consumers have the right to choose their own goods or services, goods and services provided by operators, varieties and service methods, whether to buy or not to buy any kind of goods, whether to accept or not to accept any kind of services, and have the right to compare, identify and choose when choosing goods.

The Anti-Unfair Competition Law stipulates that when selling goods, business operators shall not tie in the goods against the buyers' wishes or attach other unreasonable conditions, and shall not conduct deceptive prize-winning sales or use prize-winning sales as a means to promote high-quality and low-priced goods or conduct prize-winning sales; The government and its departments shall not abuse their powers to restrict others from buying the goods of the operators designated by them, and shall not restrict foreign goods from entering the local market or local products from flowing to other places.

These regulations are a powerful protection for consumers' right to choose. In addition, China should also strengthen the management of mail order sales, installment sales, pre-sale, door-to-door sales and compulsory sales of goods in the service industry, and improve the laws in these aspects. Only in this way can consumers' right to choose be fully guaranteed.