How to write a qualified title

The first type: hanging the topic. This kind of title directly arouses people's curiosity and makes readers want to find the answer in the article. The way to arouse suspense is the most common way to start a title. For example, "I'm divorced, but I'm happy." "First-year crisis, where's Teacher XX?" High school students in emerging industries grab college students' jobs? ",and so on. These hanging headlines were very interesting at that time.

Remember that if the suspense title in soft text marketing is only for suspense, it can only win the attention of the public 1 ~ 3 times, and it will not last long. If the content is too boring to achieve the purpose of soft text drainage, then a failed soft text marketing activity will also be ruined.

The second type: trigger a * * * title. The title that gives people a curse usually refers to the pain point of a certain group, and even makes people have the impulse to forward it at first sight. Many people may know that "the title determines the opening rate and the content determines the forwarding rate". But what I want to tell you is that some titles can even determine the forwarding rate.

To give a typical example, there is an article called "High housing prices ruined everything after 1980s". This is probably a title that can arouse the scope of * * * most, and it also evokes the powerlessness of the post-80 s group under high housing prices with an expression of venting. So no matter what is behind, many people have a sense of substitution just by seeing the title itself.

The third type: controversial title. In other words, in your topic, you directly put forward controversial, questioning and biased views. For example, articles that leave the system,

People around me who have left the system have no regrets at present. Readers will have two waves when they see this title. The first layer is to arouse their curiosity. Who have left the system around you? Why not regret something? This is a suspense and question. But the most important thing is to cause a second wave, and they will think: Really? Do not regret leaving the system? Not necessarily. I don't believe it. So the title of this article successfully brought a topic attribute. Let readers open this article with curiosity, doubt and even suspicion.

The fourth kind: subverting the inherent cognitive title. We all have a feeling that when the title is glorious, great and correct, and everyone knows a concept, then it is a meaningless and failed title. If your title subverts most people's cognition, then your article is half successful. For example, Luo Ji thought once wrote an article "How to manage your superior's list". In everyone's mind, it should be that the superior manages the subordinate. How can the subordinate manage the superior? So when people see such a title, they can't help but want to read it.

Fifth: any title. This kind of problem can rely on luck, and most of it belongs to failure. A title like Bian Xiao is an obvious example of a failed title.