Is intel biased towards hardware or software?

Intel corporation (Nasdaq: INTC, HKEx: 4335) is headquartered in Santa Clara, California, USA. Robert Noyce, Gordon Moore and Andy Grove co-founded Intel under the name of integrated electronics. The current top management is Chairman craig barrett and President and CEO Paul Otellini.

with the popularity of personal computers, Intel has become the world's largest technology giant in designing and producing semiconductors.

Intel Corporation is the largest semiconductor chip manufacturer in the world. Founded in 1968, it has a history of product innovation and market leadership for 35 years. In 1971, Intel introduced the world's first microprocessor. This move not only changed the future of the company, but also had a far-reaching impact on the whole industry. The revolution of computer and Internet brought by microprocessor has changed the whole world.

Origin

In 1955, william shockley, the "father of transistors", left Bell Laboratories to set up Shockley Semiconductor Laboratories and attracted many talented young scientists to join, but soon, shockley's management methods and strange behaviors caused dissatisfaction among employees. Among them, Robert Noyce, Gordon Moore, Julius Blank, Eugene Claire, Kim Henny, Jay Laster, Sheldon Roberts and Victor Grinik, who were called the Eight Rebellions by shockley, jointly resigned and co-founded Fairchild Semiconductor Company in October 1957. Andy Grove joined Fairchild Semiconductor Company at the invitation of Gordon Moore in 1963.

due to the rapid development of Fairchild semiconductor, internal organization management and product problems are becoming increasingly unbalanced. In July 1968, two of Fairchild Semiconductor's co-founders, Robert Noyce and Gordon Moore, resigned, and on July 16th, they co-founded Intel under the name of integrated electronics. Andy Grove also volunteered to follow Gordon Moore's footsteps and become the third employee of Intel.

In Andy Grove's oral autobiography, if he is the third employee of the company, he is one of the founders of Intel. However, in terms of ownership, because he was not invited to buy shares at a price of $1, he was the first employee to join voluntarily.

marketing slogan

Intel inside

In April 1989, dennis lee Carter, a technical assistant, thought that Intel's microprocessor 8386 could not replace 8286, mainly because the end consumers did not want the powerful computing power provided by 8386. Carter thought that the 8386 microprocessor was the product that the end consumers needed. Later, with Grove's support, Carter put a red "X" on 286 bold letters in Denver newspaper advertisements, and 386 appeared in the next page of the newspaper and quoted words to explain its advantages. This advertisement was subsequently published in newspapers all over the United States, which led to 8,386 sales.

Carter thinks: "We want the processor to occupy a more prominent position in the computer. She is extremely important but invisible. People don't know the existence of microprocessors. They don't know us." "Intel needs a brand, the brand name will not be 386 or 486, and the number cannot be registered as a trademark." Carter advocates putting forward a complete marketing plan "intel inside" for end consumers. He hopes to advertise for the general public and co-promote advertisements with computer brands. That is to say, if computer manufacturers include "intel inside" in their advertisements and the computers they produce are also affixed with "intel inside" stickers, Intel is willing to share the advertising costs. In addition, when the brand of intel appears in advertisements and computers, it may cause information confusion and dilute its brand value, so the style written by Intel in "intel inside" is different from the official trademark of the company. This plan was launched in April 199 until May 25, when Otellini served as CEO to adjust the organizational structure and promote the supporting marketing reengineering project.

leap ahead

on January 4th, 26, Intel officially released a brand-new brand logo, which also included a new slogan: "Intel. Leap ahead".

this new brand logo is a modification of the widely recognized Intel Inside logo created in 1991 and the original Intel "dropped-e" logo. The logo "dropped-e" was created by Robert Noyce and Gordon Moore when they founded their new "integrated electronics" company 37 years ago. The new slogan also represents Intel's unique brand promise, which aims to convey the source power of Intel's development and its endless goal of surpassing the future.

Eric Kim, senior vice president and general manager of global marketing department of Intel Corporation, said: "Although' Intel-Beyond the Future' is just a simple slogan, it can clearly clarify our identity and mission. It is part of Intel's fine tradition. Our mission in Intel Corporation is to pursue and promote the next leap in technology, education, social responsibility, manufacturing and more, and constantly challenge ourselves. What it reflects is that Intel technology will bring a better, richer and more convenient life to everyone.

The rebranding event also indicates that Intel is developing into a market-pioneering platform solution company. The key technologies behind Intel's platform-based solution include microprocessor, chipset and software, and integrating them together can better enhance the system performance and greatly enhance the overall application experience of consumers.

Since the successful launch of Intel Centrino mobile computing technology platform, Intel has started a fundamental transformation and adjustment of its business development strategy. The company has reorganized its organizational structure around the platform model last year, and is now focusing on four important market segments, namely, mobile, digital home, enterprise and medical care. Intel also announced that it will launch its new platform for digital home-Intel Viiv technology in early 26.

With the upcoming release of new brands such as Intel Viiv technology, Intel's new brand system will greatly simplify and unify the design style of Intel products and platform technologies, thus better conveying its important features and values to consumers. The new brand system includes: new logos of Intel Viiv technology and Intel Centrino mobile computing technology, as well as redesigned logos of individual processors, chipsets, motherboards and other Intel technologies. Each product logo will be combined with the new Intel logo.