Cultural tourism project planning book

# Planning # Introduction With the improvement of people's living standards, tourism has become a part of our daily life. The following is a compiled cultural tourism project planning book for reference only!

Part 1

1. Planning theme

1. Encyclopedia of Living Culture in Black Clothes Zhuang

"Black Clothes Zhuang" has become a brand of tourism culture in Guangxi, and it is a publicity highlight that attracts tourists to gather in that slope. Catering to the fashion of cultural tourism and taking advantage of the situation will inevitably be the most prominent selling point of this project. When it comes to Napo, where there are black clothes everywhere, only by gathering the "cultural encyclopedia" can it attract tourists.

2. Zhuang medicine encyclopedia

As a traditional culture, Zhuang medicine has gradually become a hot spot in health care and diagnosis culture in recent years. This project is built in the GAP planting base of Zhuang medicinal materials, which is mutually supported by the culture of black clothes and Zhuang nationality. It can be developed into a Zhuang medicine exhibition center, which integrates planting, viewing, health care, diagnosis and treatment, and medicine purchase, and pursues a new trend of natural and ecological fitness and recuperation, which has unique and great appeal to tourists inside and outside the region and at home and abroad. Only the "complete collection" of nature and ecology can be distinguished from botanical gardens and Zhuang hospitals and have unique charm.

3. The scenery and natural charm of western Guangxi

Relying on the beautiful and typical natural features of western Guangxi, the mountains are surrounded by water, opposite to the lion mountain, and the Longshan Mountain embraces each other. Sometimes the sun is shining, sometimes the rain and fog are lingering, which is extremely beautiful and mysterious. It is also a good place for landscape sightseeing.

second, the principle of development

(a) the principle of adapting to local conditions

The development of tourism resources in Shanglao Mountain must be adapted to local conditions, and based on the local actual situation, relying on the local inherent resources, highlighting the characteristics of black clothes and strong medicine.

(II) Principle of Characteristics

Using the resource advantages of Shanglao Mountain, we will develop unique folk tourism products of the Zhuang nationality in black clothes and the characteristics of Zhuang medicine, and dig deep into the culture and medicine content of the Zhuang nationality in black clothes.

(III) Cultural Principles

Dig deep into the profound cultural connotation of Black Clothes Zhuang, study Black Clothes Zhuang from the perspectives of multi-disciplines, such as folklore, sociology, literature, art and anthropology, explore folk content, enrich the cultural connotation of folk tourism projects, and let tourists feel that they are enjoying culture, whether they are watching folk houses, watching song and dance performances, tasting flavor snacks or participating in craft activities.

(4) the principle of diversification

the development of cultural villages aims at the diversity of tourists' needs, and develops various forms of tourism products to meet the different needs of different tourists, including not only sightseeing, but also participation, entertainment, fitness and ecological tourism products.

(5) Productive principle

Cultural villages should be based on production at the same time of tourism development. The development of tourism will not affect the normal production activities of residents, but also meet the needs of tourists for agricultural sightseeing and production of folk tourism. The production, research and tourism development of Zhuang medicine should be coordinated.

iii. nature and orientation

(I) nature of the project

the cultural village is based on the natural ecological environment, featuring black clothes and strong medicines, highlighting the folk customs of black clothes and strong medicines for health care, and taking black clothes and strong medicines for folk customs experience and leisure and fitness as its main functions.

(II) Image Positioning

The folk customs of the Zhuang nationality in black clothes and the grand view of Zhuang medicine.

(3) Functional orientation

Folk experience, leisure and fitness, sightseeing.

IV. Ideas of product development

1. Construction must be based on the protection and coordinated development of natural ecology and cultural ecology, and development should be carried out in ecological protection to promote ecological protection.

2. Multifunctional combination of sightseeing, participation, shopping, catering, health care, accommodation and entertainment.

3. The scenic spots are relatively concentrated, each functional area is relatively independent, and the distribution is patchwork;

4, the connection of central functional areas, the implementation of psychological induction: winding paths lead to secluded places, gradually getting better, climax after climax.

v. Division of scenic spots and planning of tourism projects

(1) Composition of scenic spots

Cultural villages are divided into one garden, one district, one village and one village, namely the Grand View Garden of Folk Culture of Heiyizhuang, the Medical Planting and Health Treatment Area of Zhuang nationality, the Ecological Village of Folk Culture of Heiyizhuang and the Villa of Folk Culture of Heiyizhuang.

(II) Project Planning

1. Heiyizhuang Folk Culture Grand View Garden

The schematic gate of the scenic spot-the junction of Shanglaoshan Highway and Nanning-Napo Highway, with a collection of 5 meters, simple schematic building, Zhuang cultural characteristics, stone structure or bamboo structure, no roof. Covers an area of 15 square meters.

the gate and parking lot of the Zhuang nationality scenic spot-the entrance of the central scenic spot, with permanent masonry (bamboo-like) structure or bamboo-wood transitional building, with Zhuang culture characteristics, with ticket offices and small commodity retail stores. There is a parking lot nearby, covering an area of 2,5 square meters and a building area of 25 square meters.

the welcoming gate of sentimental folk songs-between the gate and the central area, a pavilion gate with Zhuang characteristics or a wind and rain bridge building with a construction area of 15 square meters. Performing folk songs to welcome guests. The dancing village girl in black is famous for her multi-voice folk songs in black with great cultural personality and national affinity, which makes tourists feel refreshed and refreshed.

Totem Myth and Legend Cultural Park-the first landscape in the central area, with a pavilion gate or wind and rain bridge style building with Zhuang characteristics, covering an area of 3,2 square meters. Establish a totem gate house, set up totem worship symbol buildings of Zhuang nationality on the pavement and both sides, such as bronze drums, frogs, phoenix birds, Huashan mural statues, ancient Zhuang characters and various figures and scenes found in Napo, and set up a pavilion to perform the Zhuang nationality's religious etiquette. The purpose is to bring tourists into a solemn and revered cultural temple with sacred, magical and mysterious cultural connotations.

Life Etiquette Garden-the key landscape and activity project in the central area. Covers an area of 15, square meters. It consists of a group of Zhuang-style buildings surrounded by a central square. It mainly shows the clothes, clothing, housing, transportation and etiquette of life in black clothes, and brings a tour of life and culture to tourists.

① a gift from a flower woman-a dry-column-style residence with a building area of 2 square meters. Mother-in-law, sister-in-law and others. Show birth customs and naming customs, such as wormwood in the door, red eggs to congratulate each other, sweet tea to welcome guests, etc.

② The jubilant Gepo-Central Square, with a total area of 6,5 square meters, can accommodate more than 5, people. There is a central platform, surrounded by grass slopes, Woods and bushes. Performing the etiquette of making friends and choosing a spouse by songs: singing folk songs, throwing hydrangeas, singing and dancing performances, lion dance, etc.

③ a lively wedding-in a dry-column-style residential building, the marriage custom of the strong in black clothes is performed: the custom of marriage within the family and adoption by adoption, drinking wedding wine and carrying the bride. The combination of performance and participation.

④ a peaceful day-another group of dry-column-style residential buildings, the rooms are connected and tortuous, and each room shows a content. Clothing exhibition and performance, demonstration of black brocade weaving and dyeing, taste of Zhuang's special food, cultural experience of Zhuang's belief, and knowledge introduction of ancient Zhuang's stele forest (Zhuang's scriptures). Show, performance-oriented, can participate appropriately.

⑤ In the other world-at the back of the residential group, several small wawu cemeteries in black clothes are built to show the humanized funeral folk custom and cemetery landscape in black clothes. Because of psychological taboos, only a brief introduction is made, and it is not appropriate to focus on tour guides.

Part II

1. Purpose and significance

There is a 1-kilometer-long stone wall in Huiche Town, Xixia County, XX Province. The local people commonly call it "Bai Daduo Village", and there are also Xinghua Village and Niuling Village around it, which are called "Bai Daduo Village" outpost and Dongdaemun respectively. The total length of the wall is about 2 kilometers, spanning Black Tiger Temple and Xigou. Thus, that nearby Chuyi-Baiyucheng, Quyuangang, Ruo-guo and Gudanyang will be integrate into a whole, which will become a unique Chu cultural tourist attraction in Xixia. in order to strengthen and expand the Chu cultural tourism industry with the "Chu Great Wall" as the mainstay, integrate regional cultural resources and expand the popularity and influence of Xixia cultural tourism at home and abroad, the Chu Great Wall cultural tourism project is specially planned.

2. Planning contents

1. Names of tourist attractions:

A, China Xixia Chu Great Wall Site

B, China Xixia Chu Great Wall Tourist Area

C, China Xixia Chu Great Wall Scenic Area

D, China Xixia Chu Great Wall Cultural Tourist Area

2. Publicity slogans: Ancient architectural landmarks-the Great Wall of Chu

D, red and green, green mountains, red leaves like fire, and snow-watch the four seasons of the Great Wall of Chu and drink the water of Chinese civilization.

E, the magical and ancient Great Wall of Chu, welcome guests and friends from all directions with open arms

F, China Xixia Great Wall of Chu welcomes you!

G, roaming the Great Wall of Chu, and feeling the life with various flavors.

3. Scenic spot construction:

A, sculpture

a, Confucius' carriage return

b, Qu Yuan's exhortation

c, Chu soldiers and generals, chariots

B, Chu culture exhibition hall

a, unearthed Chu cultural relics

b, Chu Great Wall, Ruo Guo. Look at the commanding heights of the Great Wall of Chu and the surrounding mountains

b, look at the commanding heights of the whole scenery near Xixia County

D, and the Art Museum

a, arrange art programs according to the origin and folklore of the Great Wall of Chu

b, and arrange art programs

E and gift shops according to the history and folklore such as Ruo-Guo, Baiyucheng, Quyuan Gang and Confucius' Return to the Car. Small gifts

b, Xixia local specialty products: kiwifruit, mushrooms, fungus, oak in August, papaya, chestnut, walnut, etc.

F, Baidaduo Temple

a, repair Baidaduo Taoist shrine

b, provide convenient services for tourists and believers to play and pay homage

G, and cave

a. Advertising promo:

This is an ancient and magical land, which has shocked the world and is known as the ninth wonder of the world-dinosaur egg fossil group. It is the core area of Funiu Mountain Geopark in China Nanyang World, where there have been legends of sages and sages of past dynasties: Confucius returned to Shandong after returning to the car, Qu Yuan advised Chu Huaiwang, Li Bai, Meng Haoran, Li Shangyin, Su Zhe and Sima Guang visited the Xixia and left their masterpieces. Climb the Great Wall of Chu and bathe in the wind of Chinese civilization; Welcome to China Xixia Chu Great Wall Tourist Area!

5. Commentary of the tour guide:

Dear tourist comrades, welcome to China Xixia Chu Great Wall Tourist Area.

We see the Great Wall of Chu about 1 kilometers in front of us, which is made of stone. It has six gates and four beacon towers. The local people commonly call it "Baidadui Village", and there are also two outposts, Xinghua Village and Niuling Village at the east gate, with a total length of 2 kilometers. According to the inscription in front of Baidadui Taoist Temple, Baidadui was rebuilt in the ninth year of Jiaqing (AD 184). According to other historical records, this article

next, I'll introduce you to the historical background of the Great Wall of Chu. According to the Xixia County Records, Xixia belonged to Ruo-lian State Land in the Spring and Autumn Period, and the earliest national capital site of Ruo-lian State is located in Xiedi Village, Dinghe Town, Xixia County. Sima Qian's "Historical Records of Chu Family" records that in 54 BC, the State of Wu attacked the State of Chu and occupied the land. King Zhao of Chu was so scared that he left Yong City and moved his capital to Ruoguo in the north, which is Xixia County here.

There is also the existing Baiyucheng site in Lianhuasigang, Xixia County. Baiyucheng is a different city in the Spring and Autumn Period, and Baiyucheng site is now a key cultural relic protection unit in Henan Province. The inscription on Quyuangang, which was set up in the third year of Qing Xuantong in Huiche Town, Xixia County, records that in 312 BC, the great patriotic poet Qu Yuan once remonstrated with Chu Huaiwang here, but Chu Huaiwang refused to listen, and insisted on attacking Qin with his troops, resulting in 8, casualties and a disastrous defeat. According to experts' research, the main battlefield of the Battle of Danyang in Qin Chu was in Qiyu, Danshui Town, Xixia County.

Since 197s, tombs of Chu nobles have been discovered in Xichuan County, which is adjacent to Quyuangang, further confirming that Gu Danyang is here in Xishui area, and more historians believe that our area is the residence of Chu ancestors. At Baligang, southeast of Yuandian, Xixia County, Danshui (formerly known as Jushui) is called the Great Wall River. There are Changchengpu Village and Changchengyi under the post, which is the main road leading from Nanyang to Guanzhong, and the Chu Great Wall passes through here in the western region. Our section of the Great Wall is the western section of the Chu Great Wall, which was built in the middle and late Warring States period to prevent Qin from entering. Up to now, the folklore of Confucius' return to the car is widely heard here, and the legacy of Chu culture is preserved. The Great Wall of Chu is a living fossil left by the State of Chu during the Warring States Period.

Comrades tourists, when you climb the beacon tower of the Great Wall of Chu, you will be surprised to find that the surrounding mountains are at your feet, from which you can overlook the panoramic view near Xixia County, which is one of the few commanding heights in Xixia City with an altitude of more than 8 meters.

When you climb the Great Wall in early spring, peach blossom, apricot blossom and begonia blossom all over Shan Ye, turning red and green, and the faint fragrance permeates the whole valley, which makes you relaxed and happy. Climbing the Great Wall in summer, the mountains are green, the trees are dense and lush, and the Great Wall is hidden in it, just like a winding mountain dragon; Climbing the Great Wall in autumn, the red leaves are everywhere, the forests are dyed, and the mountains are covered with rosy clouds, surrounded by the ancient Great Wall, like a colorful landscape painting; Climbing the Great Wall in winter, the heavy snow is sprinkled on the Great Wall, which looks vicissitudes and desolate, and has the magnificence of "the scenery in the north is frozen for thousands of miles, and the snow in Wan Li is floating".

Around the Great Wall of Chu, there are mountains, waters and bat caves, Chu Culture Exhibition Hall, Literature and Art Museum, gift shop and farmhouse hotel. I wish you all a happy life here. If you are satisfied with the service in our scenic spot, please tell your family, relatives and friends. If you are not satisfied, please tell me directly. Thank you again for coming!