What is a live e-commerce?

According to QYResearch's market research report "Report on the Current Situation and Development Prospect of China Live E-commerce Market from 2022 to 2028", this report provides a basic overview of the live e-commerce market, including definition, classification, application and industrial chain structure. At the same time, it also discusses the development policy and planning, manufacturing technology and cost composition, analyzes the development status and future market trend of the live broadcast e-commerce market, and analyzes the main production areas, main consumption areas and main producers of the live broadcast e-commerce market from the perspectives of production and consumption.

The COVID-19 epidemic has promoted the development of hotel economy, and the live e-commerce business has also been greatly affected during this period. Last year was the outlet of live e-commerce, which can be said to be the grand occasion of national live broadcast. At present, the prosperity of the live broadcast e-commerce market in China is improving. The following is an analysis of the live e-commerce industry in 2022.

Live e-commerce refers to the form of e-commerce that uses live broadcast as a channel to achieve marketing purposes. It is the product of the two-way integration of live broadcast and e-commerce in the digital age. As a booming emerging industry, live e-commerce is expected to become an important engine for future economic development.

Since 20 18, the e-commerce live broadcast industry in China has become a hot spot. In 20 19, the strong traffic and liquidity of KOL such as Viya and Li Jiaqi further catalyzed the rapid development of e-commerce live broadcast. The outbreak in 2020 is like a catalyst to stimulate the vitality of the e-commerce live broadcast industry. Compared with the previous year, the market scale increased by 12 1%, reaching 96 1 100 million yuan. According to the analysis of live broadcast e-commerce industry, it is estimated that the market size of live broadcast e-commerce in China will further rise to 654.38+50.73 billion yuan in 2022.

The analysis of the live broadcast e-commerce industry pointed out that the era of national live broadcast began from 202 1, the live broadcast of e-commerce exploded and the industrial chain gradually improved. The state has successively introduced policies to encourage the development of the live broadcast e-commerce industry and pay attention to cultivating live broadcast talents. Due to the lack of supervision and chaos in the early stage, in order to strengthen industry norms and ensure the healthy development of the industry, China has successively introduced relevant regulatory policies and tax policies to regulate the good development of the live broadcast e-commerce industry.

Online retailing and e-commerce are greatly influenced by the economic environment. Since the reform and opening up, China's economy has developed rapidly. In 2020, affected by the COVID-19 epidemic, GDP growth slowed down and the economic environment was depressed. Due to China's rapid adoption of active epidemic prevention and control strategies, the GDP growth rate in 20021year began to recover. In the first quarter of 2022, the GDP was 27177.8 billion yuan, the per capita disposable income was 10345 yuan, and the online retail sales were 31200 million yuan. The analysis of live e-commerce industry shows that the annual e-commerce transaction volume in 2002/kloc-0 is 40. 1.4 trillion yuan.

In view of the market changes at home and abroad during the COVID-19 epidemic, the CPC Central Committee clearly proposed to establish a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. In this context, the role of live e-commerce in stimulating consumption potential has been well reflected, and it has become an important force in building a great cycle of domestic demand. The analysis of the live broadcast e-commerce industry points out that with the support of policies, the types of participating enterprises in the upstream of the live broadcast e-commerce industry are expanding and the types of products are increasing. E-commerce live broadcast has become a new growth point for governments at all levels to boost the economy and stimulate consumption.

Live e-commerce brings consumers an intuitive and vivid shopping experience, which has the characteristics of good marketing effect and high conversion rate. Now it has become a new growth driver of e-commerce industry. Taobao, Tik Tok, Aauto Quicker and other head e-commerce platforms and content platforms have increased their investment, and the strong industrial chain has a strong effect. The advantages of KOL and MCN in the head are stable and unrepeatable. With the development of 5G technology and the increasing popularity of live broadcast, it will become the general trend to enrich the categories and contents of live broadcast, and the era of "broadcasting everything" is coming.

Where are the future development prospects and investment opportunities of the industry market? For more industry details, please click to view the Report on Investigation and Analysis of China Live E-commerce Market Status and Development Prospect Forecast from 2022 to 2028. The report makes a concrete investigation, research and analysis on various factors related to the industry, and has insight into the future development direction of the industry, the evolution trend of the industry competition pattern, technical standards, market scale, potential problems and the crux of the industry development, evaluates the investment value and effectiveness of the industry, and puts forward constructive suggestions to provide reference for industry investment decision makers and business operators.