Huaibei Radio and Television Station's First Real Estate

Huaibei Radio and Television Station "First Real Estate"

First, list the background

At the end of 20 1 1, the national property market began to show a downward trend. In 20 12, where the real estate industry will go, whether it will go up or down, this will surely be a hot topic and the focus of people's attention. Huaibei citizens can learn about the national policies on the property market and the general trend of the real estate market from some media, but they need a localized real estate program to deeply understand the real dynamics of urban real estate. In addition, the competition in Huaibei real estate market is becoming increasingly fierce. If real estate developers want to win more market share, they also need the media to provide packaging and publicity to increase their popularity, reputation and good image in the hearts of buyers, so as to obtain good economic benefits. The "first real estate" is produced under this background, and it will become the best communication platform among the government, consumers and developers.

Second, the purpose and orientation of the column

"First Real Estate" is scheduled to be broadcast once a week for 15 minutes. It aims to build a real estate brand, serve real estate enterprises, pay attention to real estate consumption, guide home buyers to settle down, and strive to become a brand TV program of real estate. It has the characteristics of professionalism, authority, knowledge and appreciation.

Professionalism: professional content expression, professional production team and professional TV programs.

Authority: through cooperation with relevant government departments such as Housing Authority and Planning Bureau, it becomes the first window to interpret market policies; Go deep into the forefront of the property market, track and report the development status of Huaibei real estate and related industries, and provide rich and true first-hand information for citizens to buy houses.

Knowledge: In the course of the program, a lot of practical information about buying and installing houses was conveyed to the audience.

Appreciation: Bring visual enjoyment to the audience with exquisite pictures.

Third, the column slogan

The first house property (to be determined)

Track the news of the property market, release authoritative property information, interpret the latest hot spots in the property market, and pay attention to the topic of home ownership and people's livelihood.

(TBD) Find good houses for people and find markets for good houses.

Fourth, the column section setting

1. Real Estate News format: host broadcast+external photos+online photos for 2-3 minutes.

Report the sales list of important real estate in the city last week, including the number and average price of the houses sold (it is suggested that the minimum charge for naming the real estate list is 1000 yuan). Reporting new policies and hot events of national real estate, reporting new information about the opening of urban real estate market, requires short and accurate content, and a large amount of information is comprehensive.

2. The form of "Looking at the House in Winter Rain": the host actually shoots. The duration is 5 minutes.

Pay attention to real estate for sale. Through the interview of the host and the explanation of the project personnel, the concept, apartment type, surrounding environment, development prospect and property market price of the project are vividly and deeply introduced, so as to lead the audience to understand the characteristics and connotation of the project, provide the audience with sea-selected housing, and let them lock in the goal of buying a house without travel fatigue.

3. The form of "investment space": The live broadcast of the host lasts for 3 minutes.

This is a part that provides investment information for the audience. The content includes introducing commercial real estate and industrial real estate projects, such as shops, buildings and office buildings. To provide reference for audience investment.

4. "Help you buy a house" form: the host's live shooting lasts for 5 minutes.

This section aims to gather people who want to buy a house. Families who are willing to buy houses will be selected by the industry according to their purchase funds, personnel composition, age and the purpose of buying houses in the city, and suggestions will be made for them, and guidance will be given on the area, floor and apartment type of houses. People from banks, real estate and other related industries will be invited to introduce mortgage loans and some knowledge about buying houses in detail.

5. The form of "decoration scene": The live shooting time of the host is 5 minutes.

This section is mainly aimed at home improvement companies and building materials market. At that time, this section will collect families who are ready to decorate their houses for the whole city. For the lucky families selected, this column will join hands with well-known home improvement companies to promise that the decoration will be free of design fees, and all building materials will be purchased at the lowest price. In this way, the customer base will be stimulated and the ratings will be improved. The column will present the whole renovation process of lucky families, lead the owners to watch the renovation progress once a week, and introduce the popular interior decoration design, home accessories and building materials to the audience through the works of professional designers with different styles.

6. "Fashion Home VIP Interview" format: interview+screen dubbing for 5 minutes.

This part is mainly aimed at the building materials, home and decoration markets. Classify large and high-end brands, such as bathroom, floor, cabinet, home textiles, etc. , and identify about ten brands so that they can jointly buy out the plate throughout the year. The column will promote their products through intuitive picture sense and professional introduction of big bosses. And through our matchmaking, let them become partners, consumers can enjoy the lowest discount in one of them and help them seize more markets. It also allows consumers to enjoy the lowest price.

7. Huaibei planning knew the form: interview+illustration duration: 2-3 minutes.

Join hands with the Planning Bureau to introduce the recent planning of our city, so that the audience can have a deeper understanding of the urban layout and play a guiding role in their home ownership and settlement. You can also collect citizens' suggestions and opinions on urban planning and strengthen interaction.

8. Form of "Property Market 3 15": host's explanation+interview duration of 5 minutes.

This section belongs to the rights protection section, which conducts in-depth interviews to find practical solutions to the doubts of ordinary people about buying and selling houses, such as some disputes over housing sales, housing quality, decoration and property disputes. This column aims to safeguard consumers' rights and interests and strengthen public opinion supervision on the real estate market.

9. Format of Encyclopedia of the Property Market: subtitles+host's broadcast time 1-2 minutes.

According to the caller's call, choose the typical questions in real estate transaction, let the heads of relevant government departments, developers, bank credit experts and lawyers answer them, and convey the common sense and skills in investment, house selection and transaction to the audience.

10. Form of "second-hand house": picture+subtitle+dubbing or subtitle wandering time 1-2 minutes.

Introduce some basic information and prices of second-hand houses and rented houses. This section is mainly to enhance popularity and lay the foundation for the column to become a real estate trading platform.

The above sections will be used alternately according to customer needs and viewing effects, and the length of the sections will be flexible.

Verb (abbreviation of verb) is the form of column expansion.

Strengthen communication and interaction with the audience by setting up hotlines, creating QQ groups and network cooperation. Understand the audience's feedback on the program and their difficult questions, and answer them in a timely and comprehensive manner. Combined with large-scale TV activities of real estate, such as the first house purchasing group and Huaibei planning exhibition to be held on 20 12, the house viewing link and planning introduction will be included in the program, and the best real estate appraisal activities of the year can also be planned and operated as the ending series at the end of the column.

Six, column broadcast time

Monday: news channel 2 1:45, public channel 13: 10, education channel 18:40.

Tuesday: news channel 1 1:45 movie channel at 20:30.

Wednesday: public channel 19:20, movie channel 20:30.

Thursday: news channel 2 1:45, public channel 13: 10, education channel 18:40.

Friday: News Channel 1 1:45 Education Channel 20:30.

Saturday: public channel 19:20 and education channel 12:30.

Sunday: news channel 2 1:45, public channel 13: 10, education channel 18:40.