May 1st jewelry store theme plan

May 1st jewelry store theme plan (general 5 articles)

In order to ensure the smooth development of the event, we need to start formulating the event plan in advance. The event plan is the strategy of the entire event. Can provide direction for activities. So what kind of activity plan is good? The following are the jewelry store theme plans for the May Day event that I have collected for everyone (5 general articles). You are welcome to learn from and refer to them. I hope it will be helpful to everyone.

May Day activity jewelry store theme plan 1

1. Activity time

5.1-5.x

2. Activity theme< /p>

The dream diamonds are given away at great value

3. Activity content

1. The dream diamond cabinet: Set up "xx", which means that some diamond jewelry and jadeite are given great value. Sales, the lowest price reaches xx yuan, fulfilling customers' dream of a super value diamond.

2. Get a love hat when you buy it: Anyone who purchases xx jewelry, diamonds or jade during the May Day period will get a xx jewelry love sun hat. There is a daily limit of xx love sun hats, first come first First come first served, while supplies last.

4. Publicity and promotion of the event

(1) Publish an event promotion advertisement in a local daily or evening newspaper with a theme of "xx" and include "Dream Realization Diamond Cabinet", Participation details for activities such as "Love Hats Get Free with Purchase";

(2) Advertise the event on TV stations around the world, and also make "Dream Realization Diamond Cabinet", Detailed advertisement of the meaning of the "Love Hats Get Free When You Buy" activity, participation details, addresses and phone numbers of stores/counters in various locations.

(3) Make event posters or display racks in front of the store, arrange event consultants at the counter and set up a consultation phone to facilitate customer consultation;

5. Activity control and evaluation< /p>

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job in the later stages of the event to complete the above Data, media placement frequency, agent feedback, etc. are collected to the Brand Planning Department of the Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

6. Activity budget

1. "Sun hat cost: xx yuan;

2. Promotional expenses are about xx yuan;

3. xx display stand: xx yuan; total: xx yuan. May Day activity jewelry store theme plan 2

1. Opening promotion

1. Big cash rebate for buying diamond jewelry for 100 yuan

Event time:

May 1st - May 4th

Event content:

Purchase diamond jewelry during the event Customers with a receipt of 1,000 yuan can participate in the "100 yuan cash rebate for buying jewelry" lottery. The number of draws is based on a thousand yuan. For example, if you spend 5,188 yuan to buy a diamond jewelry, you can draw 5 times. If you win one in 5 times, The first prize will be 5,000 yuan in cash, which is 188 yuan to buy diamond jewelry with a price of 5,188 yuan. The lottery will be held on site, and you will be redeemed immediately. The prizes are set as follows:

The first prize will be 1,000 yuan in cash back. Yuan

The second prize will receive a cash rebate of NT$300

The participation award will include a free meal coupon worth NT$50 at Dicos Fried Chicken Restaurant or Dior Coffee Chain

2 , Exchange old jewelry for new looks, yellow platinum for beautiful diamonds

Event time: May 1st - May 3rd

Event content: old pure gold, thousand pure gold, old platinum pt900, pt950, pt990 in exchange for diamond jewelry,

No processing fee + xxx fried chicken shop or xx coffee chain - a free meal coupon with a face value of 50 yuan

3. Big gift Members enjoy good things with you

Activity time: May 1st - May 4th

Activity content:

Every member of xxx gold store xx will accumulate Anyone with points exceeding 5,000 yuan can go to the xxx gold store counter in xx Plaza to receive a mobile phone recharge card with a face value of 100 yuan from the xx coffee chain.

4. 688

Diamonds enter the homes of ordinary people

Owning diamonds is not a dream. You can buy a diamond jewelry for only 688 yuan. Each person is limited to one purchase, the quantity is limited, only 30 pieces are sold, while supplies last.

5. Tailor-made 'True Personality' carat diamonds

True Personality Tailor-made, choose your favorite style, your favorite diamond, your own hand size, your own Your taste, your own special day... everything is yours. Delivery within ten days (can it be done?).

True personality, perfect expression, elegant taste, all in diamonds

2. Event publicity and promotion strategy

Overview

3 , preparation and communication required

1. Contact recharge card

2. Buy a computer, contact member information for networking

3. Contact xx to set off firecrackers Matters

4. Contact the Civil Affairs Bureau about the wedding card matter

5. Contact xxx and xx about the brochures

6. Night at xxx gold shop< /p>

7. Contact the photo studio for interaction and mutual benefit

8. A dedicated person will be responsible for the layout of the opening venue and store layout. The theme plan of the jewelry store for the May Day event 3

1. Purpose of the event< /p>

1. Increase sales in May and lay a solid foundation for performance improvement in the second quarter;

2. Use May Day as a platform to target people who are getting married during this summer season , promote the new models of 20xx;

3. Use Kimberley’s May Day activities to promote the wedding dress brand Mrs. Kim and increase its brand awareness;

4. Use the May 1st event to promote A golden week is a survey time period to survey advertising media, gift satisfaction, activity recognition and other summaries.

2. Objects of the event

Mainly targeted at marriage groups and fashion-loving people born after xx.

3. Event time

May xx to May xx.

4. Theme of the event

With the theme of "Blooming May Day and Happy Carnival", the opening of the carnival in Zhengzhou will be a highlight of the May Day activities.

5. Activity content

Blooming the infinite brilliance of the "chain" to connect the feelings between you and me

During the activity, anyone who purchases diamond jewelry at Kimberley Gold Jewelry Plaza only needs to For adding xx yuan, you can get a beautiful palladium necklace as a gift. This great value gift is our deepest blessing to you on May 1st.

Leave wonderful moments to show your personal charm

During the event, if you spend xx yuan at Kimberley Gold Jewelry Plaza, you can use your shopping receipt to receive xx wedding photography card worth xx% of the purchase amount , which can be converted into cash at Madam Jin Wedding Photo Studio. Let us use Kimberley's gorgeous jewelry and Mrs. Kim's excellent quality to jointly leave you with eternal memories.

Determined to enjoy the Kimberley Carnival

The International Carnival grandly opens in xx on May xx. During the event, those who spend xx yuan at xx Gold Jewelry Plaza can participate in xx the next morning: The on-site lottery activity of xx's "Kimberley Travel Carnival" will produce xx lucky customers each time to enjoy the endless fun of the carnival. (Customers who spend xx yuan or more on the same day can directly participate in this event)

Because love is precious

Dazzling diamonds, elegant gold, fashionable platinum, " K gold at the forefront of the jewelry industry, in this sunny May, more than 10,000 new jewelry models in xx Gold Jewelry Plaza complement each other and are dazzling. Wedding diamond rings xx platinum series, xx series and other 20xx new models will interpret this romantic and elegant May Day with you. May Day Event Jewelry Store Theme Plan 4

1. Purpose of the event

Under the impact of the CCTV 3.15 Party on the jewelry industry, we should promote it by increasing services. Jewelry companies' holiday promotions focus on discounts and price wars in the same way, neglecting brand building and maintenance. As the May Day holiday approaches, we should take this short holiday as an opportunity. In addition to promotional activities, we should also strengthen our awareness of service and increase the selling points of our products.

2. Activities target

1. Activities targets: 18-35 years old fashion group who pursue perfection and individual expression and have consumption power.

2. The main target audience of the activity: young women who value craftsmanship, pursue fashion, pay attention to brands, and have demands for jewelry.

3. Activity theme:

Yin Ling Shi Shang’s “Five Guarantees and One Chase” great feedback. Focus on promoting and launching the company’s after-sales services. It can be summarized into five guarantee services: quality guarantee, purity guarantee, weight guarantee, maintenance guarantee and cleaning guarantee. One pursuit: to create new beauty for every customer!

After determining the theme, you should "pull the tiger's skin as a banner" as artistically as possible, downplay the commercial purpose of the promotion, and make the activity closer to consumers and more impressive to consumers. After May Day, the country will basically enter the hot summer, so you can focus on products that mainly focus on cooling.

4. Activity methods

Lottery method A. Can be held at each sales outlet: All customers who purchase Yin Lingshi Shang jewelry during the activity:

The amount of a single item is between 200 and 400 yuan: you will get one lucky draw opportunity, or you can directly receive a commemorative prize (the prize is a pair of plain silver earrings, worth about 50 yuan);

The amount of a single item is 400 yuan -600 yuan: get 2 lucky draw opportunities, or directly receive a third-prize prize (the prize is a plain silver necklace, worth about 80 yuan);

The amount of a single item is between 600-800 yuan: get 3 lucky draw opportunities, or directly receive a second-prize prize (the prize is a plain silver pendant, worth about 150 yuan);

For single items worth more than 800 yuan: 4 lucky draw opportunities, or Directly receive a prize for the first prize (the prize is a bracelet, worth about 200 yuan);

Prize settings (set into 4 levels): first, second, third, first prize and commemorative prize. The specific content is subject to discussion.

Lottery method B, May 1st lucky card flop:

Lucky lucky card flop with prizes from April 27th to May 5th

Event details : Customers who spend more than 400 yuan (including 400 yuan) at Yinlingshi Shang will get one chance to flip cards, and customers who spend more than 600 yuan (including 600 yuan) will get two chances to flip cards. Customers who will win prizes from flipping cards can open the settings at will. Redeem prizes according to the content written on the billboard on the showcase;

Prize settings:

A. The prize is a bracelet, worth about 200 yuan, and three models are provided for customers to choose from.

B. The prize is a plain silver pendant, worth about 150 yuan. Three models are provided for customers to choose from.

C. The prize is a plain silver necklace, worth about 80 yuan. Three models are provided for customers to choose from.

D. The prize is a piece of plain silver earrings, worth about 50 yuan. Three styles are provided for customers to choose from.

Value-added services that franchisees can choose: free jewelry consultation and appraisal

Dealers in various regions can publish information on free jewelry appraisals based on local actual conditions. Jewelry appraisers invited by Yinlingshishang Headquarters provide free jewelry consultation and appraisal to consumers and jewelry enthusiasts.

C. Yin Ling Shi Shang’s “Five Guarantees and One Chase” big feedback competition.

While Silver Lingshi is still promoting, it interacts with customers, not only to improve the corporate image, but also to hit the sales peak. The contents of the May Day jewelry promotion competition are:

Various places Dealers can choose to speculate on some of the unsalable items based on actual sales. Consumers can go to the jewelry counter in person to see the actual price. If the difference between the guessed price and the original price is within 30 yuan, you will not only get a piece of jewelry, but you will also get special discounts on other products.

Focus on promoting and launching the company’s after-sales service.

6. Preparation:

1. Personnel arrangement: "Everyone has something to do and someone is in charge of everything", with no blank spots or intersections. Before the event, all sales staff should be trained to unify their thinking and caliber, and clarify the purpose, meaning, objects and focus of the event.

2. Showcase image: POP, On-site decoration: The use of props such as garlands, balloons, and hanging flags gives people a sense of spirituality and vitality.

3. Stocking up: Determine the types of new products, promotional products, and traditional products, and prepare sufficient supply. Make a stocking list and count it according to the order; then refer to the daily sales data to make timely supplements. May Day jewelry store theme plan 5

1. Introduction

As a traditional wedding season, it stimulates consumers to buy diamonds and other jewelry to express their love and thank each other for their love. devotion to each other. According to the desire of couples and partners for romance, we formulate effective promotion plans to attract couples and partners as the main target customers while also taking into account other customers. This case started with the Labor Day promotion activity.

2. Purpose of the event

Relying on the holiday economy, through strong promotional activities, attract consumer attention, promote consumer purchases, and increase sales.

Taking the "May Day" as an opportunity, we plan a series of activities to further promote the brand image of Chow Tai Sang jewelry and increase the brand awareness and reputation of Chow Tai Sang.

Through diversified promotional activities, we can truly give back benefits to consumers, highlight the warm brand image, shorten the distance between enterprises and consumers, enhance brand loyalty, and maximize the number of people in the store. traffic, gather popularity, and expand the sales performance of specialty stores.

3. Theme of the series

The Age of Heart · "I use diamonds as my alliance to shine true love forever"

4. Promotional theme

Chow Tai-sheng Heart Era·Love 20xx "I use diamonds as alliances to shine true love forever" - Chow Taisheng wishes new and old customers across the country a happy holiday

5. Event Time

April 28, 20xx Day - May 5, 20xx

6. Terminal layout

Carry out a unified layout in specialty stores, shopping mall counters and side halls, so that consumers can quickly understand promotional activities and be attracted to it. The terminal layout of this May Day promotion will create a warm shopping environment, allowing consumers to maintain a happy mood and generate purchasing behavior.

(1) Specialty store

Place the "I use diamonds as my alliance, true love is eternal" p>

Arrange a movable curtain with the image of "I use diamonds as a symbol of eternal love" at the entrance of the store, and decorate balloons on both sides of the top of the door;

Place "I use diamonds as a symbol of friendship" on the counter True love lasts forever" table card.

(2) Shopping mall counters or side halls

Place the "I use diamonds as my alliance, true love is eternal" X display rack in front of the counter or in the corner of the side hall; Activity tags and balloons; "I use diamonds to unite true love forever" table cards are placed on the counter.

7. Conventional materials

8. Promotional content

(1) Online activities

1. Weibo and WeChat Interaction

① Scan the QR code of "@zhou 台盛网买" and add zhou tai-sheng online shopping as a friend, and you will have the opportunity to receive an exquisite travel skin care set (***30 copies) given by zhou tai-sheng jewelry;

② Follow Chow Tai Sang Jewelry, participate in the Weibo interaction "Chow Tai Sang Heart Era · Love 20xx 'I use diamonds as allies to shine true love forever'" Weibo interaction, post your May Day mood and @ten friends to get a gift from Chow Tai Sang Jewelry Day A 20-yuan coupon from the cat website (cannot be used cumulatively).

2. Diamond ring flash sale and super value purchase

Chow Tai Sang Jewelry’s Tmall website will launch a diamond ring (limited to one piece) for flash sale at 10:00 am every day during the event, with the price as low as 3.2% off.

(2) Terminal Promotional Activities

1. Lovely diamonds are not expensive

During the May Day event, all diamond products will be discounted at 25% off, and can be Participate in the lucky draw with your shopping receipt.

There are 10 first prizes in the country, who can enjoy a free order discount for this order, and cash back on the spot; 100 second prizes, who can enjoy an additional 20% discount for this order, and cash back on the spot; 200 third prizes, this order You can enjoy an additional 10% discount and receive cash back on the spot.

2. Love is stronger than gold

During the May Day event, plain gold products (gold, platinum, k gold) are discounted at 18 yuan per gram.

3. Love certificate and dedication of love

Anyone who purchases any product at Chow Tai Sang during the event can participate in the event. Participants fill in the dedication of love certificate (each love certificate has a certificate number), thank the other party for their dedication to the relationship and the family,

Write a true love vow, promising that the sincerity will never change, and can Put your fingerprint on the certificate.

Customers who purchase products with a price of more than 1,000 yuan can also receive two movie tickets presented by Chow Tai Sang Jewelry.