What is OPPO’s corporate culture?

1. OPPO emphasizes the core value of "duty" within the company. "Duty" includes four levels.

1. The first level: "Isolate external pressure and temptation, maintain a normal mentality, return to the origin of things, and grasp the reasonable direction we should do."

2. The second level: "The duty is to demand ourselves rather than others. When problems arise, , first seek responsibility for yourself",

3. The third level: "Duty regulates the attitude of cooperation with others, I do not take advantage of others",

4. The fourth level Layer: "Duty is higher than integrity. Even if there is no promise, we must do what we should do."

2. CEO Chen Mingyong said, "We are in an era full of pressure, temptation and challenges. It is easy to be influenced by emotions, causing fear, irritability and uneasiness, and then making wrong judgments. If we can isolate external forces, always maintain a responsible mentality, and return to the origin of things, think about why we deal with the problem in this way? It will become clearer.

3. Core values: duty, user orientation, pursuit of excellence, result orientation

Extended information

OPPO in the past twenty years. Development History

1. On March 11, 2019, OPPO Vice President Shen Yiren announced the promotional poster and new logo of the new product series Reno.

2. On November 6, 2018. On September 1, OPPO Guangdong Mobile Communications Co., Ltd. held a Super VOOC Super Flash Charging Open Day in Shanghai and announced an official cooperation with Pokémon. The popular cartoon character Pikachu appeared as the OPPO Super Flash Charging Ambassador

3. In the first quarter of 2018, OPPO's overseas performance dropped by 7.5% year-on-year, while overseas share and shipments increased in the first quarter, so OPPO was in the fifth position.

4. In 2017. Among the top ten companies in terms of invention patent authorization (excluding Hong Kong, Macao and Taiwan), OPPO is the “mobile phone terminal company with the largest number of patent authorizations”. It ranks first among mobile phone terminal companies in terms of patent authorization, and its patent data is technologically innovative. Another strong proof. ?

5. On November 2, 2017, OPPO released the full-screen mobile phone R11s and R11s Plus.

6. On June 9, 2017, more. OPPO, the camera phone brand chosen by young users, held a new product launch event in Shenzhen. The R11 with "20 million front and back, clearer photos" was officially unveiled and was held at the Zhejiang Satellite TV Mid-Year Ceremony_OPPO R11 launch conference on June 10, 2017. Celebrity partner William Chan launched the product launch, Li Yifeng announced the limited edition of R11 Thermal Red,

Jay Chou and Wang Junkai*** both announced the product price and officially launched OPPO R11 on August 8, 2017. Red and blue collide. The OPPO R11 Barcelona limited edition with colorful design was released in Shanghai on the "Red and Blue Night"

7. OPPO won the 2017 China "Millennials" brand loyalty rankings?

8. In the third quarter of 2016, data from market research institutions Counterpoint Research and IDC showed that OPPO shipped 20.1 million units, with a market share of 17.5, ranking first. ?

9. On March 17, 2016, OPPO held a spring new product launch conference at the Beijing Performing Arts Center and released the R9 and R9 Plus, which feature photography and flash charging functions. On October 19th, R9s and R9s plus were released, which take clearer pictures. The newly designed camera will make you really fall in love with taking pictures.

10. On May 20, 2015, on the occasion of the tenth anniversary of the OPPO brand, the "Ten Years Eslite" OPPO R7 and OPPO R7 Plus were released at the Beijing Oya Convention and Exhibition Center. On September 8, the "OPPO Barcelona Global Joint Conference" was held in Beijing to officially launch Barcelona's customized mobile phone OPPO R7 Plus and officially become the official partner of Barcelona.

11. In March 2014, OPPO released the 4G all-round flagship Find 7. For the first time, the phone is equipped with fast and safe VOOC flash charging technology, 50 million high-definition camera technology and a 5.5-inch 2K screen. On October 29, OPPO held a "One More Step" new product launch conference at the Beijing Oya Convention and Exhibition Center, and simultaneously launched OPPO N3 and OPPO R5.

12. In April 2013, ColorOS, a deeply customized system based on Android, was launched. In September, OPPO launched its N series flagship product - the world's first smartphone equipped with a rotating camera, N1. At the same time, OPPO invited Chen Kun and Jiang Yiyan to shoot the commercial film "Things He/She Don't Know". N1 was selected into the 2013 list of British "stuff" magazine Top 10 Smartphones.

13. In June 2012, OPPO released Finder, the world’s thinnest smartphone, with a thickness of only 6.65 mm. In November, OPPO released Ulike 2, a selfie tool, and collaborated with celebrities such as Qu Wanting, Chen Man, Lan Yu, and Molly to launch the "Enjoy Freedom" advertisement.

In December 14th and December, OPPO released the Find series flagship product Find 5, which is the first 1080P screen mobile phone in China. It was awarded the "PCmagazine Year-end Best Buy Recommendation" by the famous American IT magazine "PCmagazine" and was praised as The IF Design Award, the “Oscar of Design”.

15. In 2011, OPPO’s first full-keyboard smartphone X903 was launched, marking OPPO’s official entry into the smartphone field. In June, OPPO invited Hollywood superstar Leonardo DiCaprio to endorse its Find series of smartphones.

16. In 2009, OPPO launched the second sub-series OPPO Ulike, with the "OPPO Real Music Phone" as the exclusive title of Hunan Satellite TV's "Happy Camp" column, and won the title of "Top Ten Units in the National After-sales Service Industry" . In the same year, OPPO’s mobile phone business entered overseas markets.

17. In 2008, OPPO launched the smart walkman S9, which became another classic in the field of digital walkman. In the same year, OPPO entered the mobile phone field and established the OPPO Real sub-series. In May, the first "smiley face phone" A103 was released, officially entering the field of mobile phones; the commercial film starring Korean actress Ju Jiyeon became a classic.

18. In 2007, OPPO launched its flagship product V3.

19. In 2006, OPPO launched its first MP4.

20. In 2005, OPPO launched its first MP3. The X9 was launched in the same year and was hailed as "a real success for domestic MP3 players. It was the first landmark classic that was not inferior to any product from a major international manufacturer."

21 In 2004, OPPO (China) Company was established. In the same year, OPPO Digital Company was established in Silicon Valley, California, to develop and produce Blu-ray products.

22. In 2001, the OPPO brand began to register globally, and Chen Mingyong became CEO

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