How to set the title when the website of JD.COM Mall publishes goods?

1, don't pile up keywords. If you pile up too much, you will lose the weight of the goods. Generally, two or three keywords are enough.

2. Important keywords should be placed in the front, and the relevance score of the keywords placed in the front will be higher than that in the back.

3. The shorter the title, the greater the weight. Delete irrelevant keywords, and keep the title as short as possible while ensuring the coverage of buyers' search habits and product features.

4. Avoid including spaces and other symbols in the title, which are worthless.

5. Other relevant weighting factors: word frequency and word spacing. The frequency of words should not be too high (see the first article), and the spacing between words should not be too large.