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Which country’s brand is Nestlé?
Nestle is a Swiss brand.
The history of Nestlé begins in 1866, when the Anglo-Swiss Condensed Milk Company opened Europe's first condensed milk factory in Switzerland. In 1867, Henri Nestlé developed a breakthrough food for infants and young children. In 1905, the company merged with the Anglo-Swedish company to form the Nestlé Group. During this period, the growth of cities and rail and ship transportation lowered the cost of goods and led to the development of international trade in consumer goods.
In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and Nestlé ranked 22nd. On July 22, 2019, the 2019 Fortune Global 500 ranking was released. Nestle's ranking dropped to 76th. In October 2019, Interbrand ranked 60th on the top 100 global brands list.
Extended information
Historical deeds of Nestlé
1. In 1866, American brothers Charles and George Page established the British-Swedish condensed milk together. The company, taking advantage of Switzerland's abundant supply of raw milk, applied knowledge learned in its home country to build Europe's first condensed milk production plant in Kamu.
2. In 1867, Henry Nestlé, the founder of Nestlé and a German-born pharmacist, launched his "farine lactée" baby product in Vevey, Switzerland. The product combines milk, flour and sugar. Mr. Nestlé developed this product mainly for babies who cannot breastfeed to solve the problem of high mortality. It was also around this time that he began using the iconic "Bird's Nest" logo.
3. In 1882, the Anglo-Swedish Company expanded to the United States, but the death of George Page hindered this plan. In 1902, Insui sold the company's U.S. operations, paving the way for the eventual merger with Nestlé.
4. In 1904, after taking over the export sales responsibilities of Peter & Kohler, Nestlé launched chocolate products for the first time. Henri Nestlé played a key role in the development of the milk chocolate business, which began in 1875. In the 1880s, he supplied condensed milk to his neighbor Daniel Peter in Vevey, who used the condensed milk to develop similar commercial products. The first product in .
Nestlé official website-Nestlé history
Baidu Encyclopedia-Nestlé Company
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