What are the sales skills of selling underwear?

1. Buying underwear as a gift is a regular means of promotion. The specific method is to buy a large number of goods and give away corresponding items in order to increase sales. What are underwear enterprises doing?

When promoting sales in this respect, we should fully consider the particularity of underwear products consumed by consumer groups. Generally speaking, all the people who come to buy underwear products are women. Therefore, when planning promotional activities, choose

When choosing gifts, we should consider the preferences of this consumer group and send some female products, such as scarves, umbrellas, socks and so on. When doing this kind of promotion, we should pay special attention to the exquisite gifts.

Yes, because the amount of gifts is relatively small. If you buy some gifts of poor quality because of this, it will do great harm to the promotion activities and corporate brands.

2, underwear discount When there is no better promotion idea, discount is the best promotion method. Because the current market integrity is not high, there are promotions everywhere and consumption traps everywhere.

Well, in the face of the turbulent market environment, as consumers, sometimes they can't tell the truth from the false, and they feel a little at a loss in the face of numerous promotional activities. Therefore, in such a big environment, commodities are impacted.

Discount is the most direct method and the most acceptable method for consumers. However, the terminal is now facing a dilemma, that is, in some festivals, many manufacturers are offering discounts, and you can get a 20% discount.

I also give a 20% discount. In this way, the promotion effect of many manufacturers is not obvious. Therefore, when carrying out discount promotion activities, you can draw a special area to distinguish it from other brands.

Distance, in addition, attracting consumers into the store with special prices can drive the sales of other goods.

3, underwear joint promotion joint promotion is two related companies to promote together. Underwear terminals in Top-sales.com.cn can be promoted jointly with small jewelry enterprises. During the event

You can buy as many underwear as you want to send exquisite trinkets. And small jewelry companies can also make underwear as gifts when doing promotions. This interactive promotion method can be effectively integrated.

It is a good idea for the two enterprises to concentrate their advantages and make the promotion activities bigger and better, which saves the funds of both sides to a certain extent. But also pay attention: in the partner.

The selection must be related to the product. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount.

4. underwear theme promotion theme promotion is to set a creative theme and then launch promotional activities around the theme. For example, during the Spring Festival, a brand made a theme activity of stepping on villains.

Stepping on a villain is a legendary story, that is to say, when the New Year bell rings, you must put on new socks and step on a villain hard, so that you can not make a villain in the new year. Therefore, in a certain period of time,

Clothing brands borrowed this story as the theme of the event and made a batch of exquisite socks as gifts for terminal promotion, which just catered to the psychological consumption needs of a group of consumers and made the event a success. On tiptoe

When doing this kind of promotional activities, people in the industry must pay attention to the novel theme and conform to the atmosphere at that time, so that the promotional activities can achieve the expected results.

5. On-site fitting is a relatively novel promotion method. An underwear brand has held such an activity in Chengdu, that is, as long as any woman is on the scene, she can wear the brand's underwear.

Clothes, shopping, send out this underwear to try on. Doing this kind of activity can quickly attract people and find promotion points. It may be unexpected to promote activities with women walking on the runway.

Effect. But when doing this kind of promotion, we must control the atmosphere on the spot. If there is no response at the scene, resulting in silence, it is a failed promotion. Therefore, in the activity.

Before the exhibition, the market should be investigated, including consumers' consumption concepts, customs and habits, and the enthusiasm of the public to participate in such activities. 6. Coupon Points Coupon Points Promotion

Not only holidays, but also working days. Generally divided into: consumer cards, consumer vouchers, in addition, some enterprises print consumer vouchers on the desk calendar, one per month.

. Giving the corresponding gifts is a point system, which takes a long time. Therefore, the gift must be attractive, otherwise, no consumer will have the patience to continue to buy some underwear.

Brand-related goods. When the terminal implements coupon points, it should pay attention to leaving consumers' information as much as possible, so as to establish a corresponding database for tracking services.

7. Cash back refers to how much the terminal store stipulates to buy in full at the time of promotion and how much cash to return on the spot. This kind of promotion is attractive because of direct cash return.

It's huge. However, when doing sales promotion, we should pay attention to the amount of cash back, not to exceed the limits of merchants, which is attractive. Therefore, a reasonable cashback amount is very important.

8. Shopping malls snapped up in a limited time. Time-limited snapping refers to consumers snapping up goods in terminal stores within a specified time, which can be free or discounted. Such a promotion method, the terminal giant

Touguomei often does it and the effect is very obvious. I remember that every store opened a few years ago, Gome snapped up at the lowest price to attract consumers, which often caused consumers.

Before the terminal store opens, there must be a queue for several hours in order to grab the most favorable goods. Similarly, underwear terminal stores can also learn from this promotion method. But one thing to remember, to do this kind of work.

When moving, you must do a good job in safety. If the scene gets out of control, the consequences will be unimaginable.