Requesting relevant promotional themes for New Year activities in shopping malls and supermarkets

I have written a detailed New Year's promotion plan for you, I hope it will be helpful to you: Key points of the activity: January and February 2010 will be the peak sales of goods, integrating year-end promotions, New Year's Day promotions, New Year promotion and Spring Festival promotion are integrated. On the one hand, winter clothing, jewelry, home appliances and other seasonal products will be hot-selling. On the other hand, the promotion of New Year products will also reach its peak. In addition to launching promotions around the established target customer groups In addition, special promotions need to be launched for members, unit group purchases, families, etc. At the same time, while organizing various product promotion activities, it is also necessary to use cultural activities to attract popularity and exaggerate the New Year atmosphere. In addition, some public welfare activities must be held to enhance the image of the mall. Activity content: 1. New Year surprise exchange price 2010=2010=20010=? For purchases over 200 yuan, add 10 yuan to exchange for goods worth 18 yuan; for purchases over 2,000 yuan, add 10 yuan to exchange for goods worth 88 yuan (the exchange items can be some practical goods, such as teacups, rice cookers, hair dryers, etc.) Operation instructions: Use the shopping receipt to exchange for goods at the service desk, and stamp the receipt to indicate it is invalid. If a product has been redeemed, it can be replaced with a product of the same value. 2. Welcome the New Year with a crackle. If you spend over 200 yuan in shopping in the mall, you can pop a balloon, and there are lottery tickets hidden inside the balloon. If you spend more than 400 yuan, you can tie two pieces, and so on. A single ticket is limited to 10 pieces. Lottery settings: (The lottery tickets are scratch-and-open, 100% winning, and the prizes can be physical goods or consumer coupons) First prize: 5 shopping mall company emblems are marked on the lottery tickets, 2 people, the prize is a gift worth 2,000 yuan Or consumption coupons; second prize: 4 company emblems, 5 people, the prize value is 500 yuan; third prize: 3 company emblems, 10 people, the prize value is 200 yuan; fourth prize: 2 company emblems, 20 people , the prize is worth 50 yuan; the fifth prize: 1 company emblem, the prize is worth 10 yuan. Operation instructions: You can delineate an area in the shopping mall and place balloons of various colors inside. Customers can use their shopping receipts to enter and tie the balloons. 3. Get a mug for shopping - feel the warmth at all times. Printing images on T-shirts is no longer novel. With the continuous changes in fashion and the popularity of the Korean drama "Blue Life and Death", people now It has become popular to print your favorite images and photos of yourself or relatives and friends on ceramic mugs, also known as mugs. With them every day, you can always feel the contentment or the warmth flowing in your heart. Target customer group of the activity: Focus on young couples or families of three. Printing photos of lovers or family members on cups can keep the people you like by your side at all times. For purchases over 300 yuan, a mug will be given as a gift. Customers can choose to have their favorite pictures, photos of lovers or relatives printed on the mug. The cost of each mug is about 5 yuan. It can be photographed and displayed instantly, and can be taken immediately, reflecting the charm of personality. It can be used as your own special cup, and it is also a gift for young people to give each other. Equipment can be rented from a professional personalized color printing shop, or this event can be held jointly with a professional personalized color printing shop. 4. The Year of the Tiger Puzzle Contest is a combination of two people, which can be a couple or parents and children or friends, to spell "tiger" or a pattern with tiger (all contestants have the same pattern), and whoever can put it together faster will win within the stipulated time. Those who complete the puzzle and put it together correctly can take the puzzle away, and the top three fastest puzzlers will each be awarded 200 yuan consumer coupons. In addition, all participants will receive a small gift worth 5 yuan. Registration telephone number: (Registration telephone number shall be announced on posters and newspaper advertisements), and the number of applicants shall be controlled at around 30 pairs. The event can be held jointly with the manufacturer, who will provide the puzzle. 5. An advice is worth a thousand yuan - listen to your voice. As the old year is passing and the new year is approaching, it is very necessary to listen to the opinions of customers, which will help the mall to improve on the past year. Better summary and reflection will also help the mall to clarify how to better improve itself in the new year. At the same time, this move will also make customers feel the sincerity of the mall. Choose two days on the weekend, and the mall manager will sit in person to listen to customers' opinions and suggestions. Customers who make suggestions will receive a beautiful gift (worth 5-20 yuan, such as a desk calendar, small handicrafts or practical products with the name of the mall printed on them) , and those customers who put forward good suggestions can be screened afterwards and given a reward of 1,000 yuan, and the list will be announced the next day. If you feel that the suggestion is particularly good, you can also give a 1,000 yuan reward on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors.

Operation instructions: A. The location can be at the central hall of the shopping mall or at the service desk. Prepare a suggestion sheet (marked with suggestions, recommender, contact address or phone number, etc.), and prepare pens, chairs, tables, etc. B. The specific amount of the reward can also depend on the strength of the mall itself, but of course the higher the amount, the greater the attraction. As the saying goes, "Under heavy rewards, there must be admonitions." C. Choosing a mall manager to sit on duty is a reflection of The sincerity of the shopping mall can be achieved by the CEO and vice president taking turns on duty. 6. Other activities Year of the Tiger Gift Exhibition: Tiger-related gifts and products, products with tiger patterns, such as tapestries, tiger horns, tiger puzzles, tiger-shaped toys, etc. New Year charity activities: If it is a community shopping mall, you can donate money to build community public facilities. In addition, you can focus on charity activities for the elderly and children. Tutorial on knitting scarves: In the cold winter, knit a warm scarf for your loved one. Do you know how to knit a scarf? Invite professionals to explain and demonstrate how to knit scarves on-site at the mall, and provide materials for customers to purchase.