What does KFC's slogan "Life is so charming" mean? How did it come from?

China KFC released a brand-new slogan at today's news conference that broke through 3,000 articles. From 200 1, the sentence "Life is better with KFC" was changed to "Life is so charming".

KFC said that the change of brand slogan is not to abandon the past and innovate in an all-round way, but to deepen the interpretation of the brand strategy of "new fast food". It is said that food is the most important thing for the people, and eating a good meal is definitely a major event in life. A few years ago, KFC in China tried its best to expand its menu, constantly introducing fresh, delicious and creative new products, and had long gone out of the old way of traditional foreign fast food: hamburgers, fried chicken and French fries. Think of KFC, porridge, sesame cake, egg tart, salad, five tender cows, old Beijing chicken rolls ... too many delicious foods come to mind, stirring the taste buds, and that kind of touch and satisfaction can be deeply rooted in people's hearts. Besides, the good life is more than that. KFC exercises with everyone and plays tricks. Eat beautifully, exercise healthily and have fun, and the realm of life is nothing more than this.

So what brand slogan can be used to perfectly express this ideal vision? KFC has spent a lot of spirit. Finally, I thought of Qinyuanchun? Snow ",and developed" Life is so charming ",hoping to accurately express the brand positioning in a way that is easier for China people to understand, and win the praise of consumers in China.