What's the difference between Cadillac, Buick and Chevrolet? What is the target group?

First, the difference between Cadillac, Buick and Chevrolet, from the meaning of sales market and logo.

1, see the difference from the sales market

Cadillac sales are mainly in the high-end market.

Buick is mainly sold in the middle market.

Chevrolet sales mainly go to the low-end mass market.

2. Look at the difference from the meaning of logo.

Cadillac logo graphic consists of crown and shield. The crown pattern symbolizes Cadillac's nobility, luxury and style; The red square stands for "bold action"; The square with a silver background represents purity, fraternity and virtue.

Buick's famous "Three Shields" logo is based on a circle containing three shields. The whole trademark is an eagle spreading its wings and falling on the English letters of Buick. The ideal habitat symbolizing the eagle is Buick.

The Chevrolet logo represents a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. It symbolizes the generosity, style and elegance of Chevrolet cars.

Second, the target group is:

Cadillac's consumers are mainly high-income people.

Buick consumers are mainly middle-end people.

Chevrolet's consumers are mainly low-end people.

Extended data:

1. Detroit automobile company was founded in 1899, which is the predecessor of Cadillac division of General Motors.

1902, the name "Cadillac" officially came out. The reason for saying this is to pay tribute to Anthony Mens-Cadillac, a French aristocrat and explorer who opened up the new world, because he established Detroit, which is called the automobile kingdom today, in 170 1.

As an early leader of Cadillac, Henry Madeleine Leland has always been uninterested in "Volkswagen". Cadillac has always been committed to making the best cars, although their output reached a record of 4307 in 1906.

Cadillac's management still refuses to continue to increase production, which makes it lose its position as the largest automobile manufacturer, but it has made many technological achievements and become one of the leading advanced automobile manufacturers.

Second, Buick includes many well-known models: Excelle, Yinglang, Lang Wei, Lang Yue, Regal, LaCrosse, Angola, Angola GX, Angkor, Angkor, GL6, GL8 commercial vehicles, GL8? ES, pure electric micro-blue VELITE 6 and high-end sub-brand Avenir Avia.

Buick occupies a very important position in American automobile history. It is a pillar of American General Motors, which has promoted the progress of the whole automobile industry and become an example for other automobile companies to follow.

David Buick, the founder of Buick, began to develop gasoline engines before 1899, and developed a second car in 1900, but it was not until 1904 that Buick Motor Company was formally established.

The company is famous for its advanced technology, and pioneered advanced technologies such as overhead valve, turn signal, stained glass and automatic transmission.

Before 1904, Buick produced only two cars, which was probably the most inconspicuous among hundreds of automobile factories in the United States. Although david buick is an accomplished inventor, he is often regarded as a dreamer. Due to poor management, the factory is heavily in debt and technicians have resigned.

Just as the factory was about to close, in September 1904, 1 1, Jeames, manager of Flint Freight Car Factory, bought a Buick and moved from Detroit to Flint. In the summer of 1904, the first Buick sedan was officially produced, but by the end of 10, only 37 Buick sedans had been produced, and the company was in trouble again.

1 904165438+1October1,Buick was transferred to another automobile manufacturer-William C.Durant, the largest carriage manufacturer in Flint at that time.

When he saw the Buick, he knew that he had found a "cash cow". He observed that Buick has obvious advantages over other cars in climbing mountains or crossing muddy roads, and Buick is the real practical car. Once Durant made a decision, it was doomed to Buick's success.

No one can compare with Durant in raising funds and selling products. He organized Buick to participate in the "1905 new york Auto Show" and soon received an order for 1000 cars.

As the largest brand of General Motors Group, Chevrolet can be regarded as the most successful car brand in the world according to the accumulated car output so far. Ranked first in the US sales list.

It has a wide range of models, from small cars to large four-door cars, from vans to large pickup trucks, and even from off-road vehicles to sports cars. Any model that consumers need can be found in Chevrolet. Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million.

Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources.

References:

Baidu encyclopedia-Cadillac automobile company

? Baidu encyclopedia-Buick

? Baidu encyclopedia-Chevrolet