Summary of tourism activities

In order to expand the popularity of "Guangzhou Automobile Changfeng" and increase the number of sales units, with the strong support of the Head Office, Tianshui Branch organized a five-day "Guangzhou Automobile Changfeng Whole Process Care Year-end Feedback" activity from120xx/kloc-0 on October 29th+to 65438+ on February 3rd. The trip is summarized as follows.

First, the preparations for the exhibition tour.

In the preparatory work, I mainly summarized the customers (old customers) in each county and the customers I plan to visit. Be purposeful and targeted. Home visit.

Second, the effect is remarkable.

During the tour, I was mainly responsible for visiting and developing potential customers in various counties. During this period, I mainly visited the health, land, forest public security, transportation and other units in various counties and districts. There are 22 visiting units, 2 transactions, 2 customers with recent intention to buy a car and 3 potential customers. During the static exhibition, I focused on submitting vehicle model information to customers, recommending products, inviting them to try it another day, and giving value gifts to each customer. * * * 24 prospective customers were generated. Good results have been achieved and the expected purpose has been achieved.

Third, there are shortcomings.

Although the tour has achieved good results, there are still some shortcomings:

First, due to time constraints, some units failed to conduct home visits.

Second, because we didn't know the relevant market situation of each county in advance, we didn't plan the choice of static display location and related procedures in advance, which had a certain impact on this event.

Four. Comments and suggestions

1. It is suggested that in the future work, targeted vehicle tour activities should be carried out regularly in economically developed counties and districts.

2. It is suggested that advertising materials should be put in all counties and districts at an appropriate time to improve the popularity of Tianshui Wanhua, create brand benefits, and let more citizens know and recognize Tianshui Wanhua's "4S" store.

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