How should Yihetang milk tea franchise store increase sales in autumn?

Yihetang's shops are basically in places with good traffic and consumption, generally universities with more than 5,000 students, middle schools with more than 3,000 students, or business districts around schools.

There are many students near the school, which determines the orientation of the crowd. The price of Yihe Hall is not high, and all students can afford it. Milk tea is also a favorite drink for students, which greatly improves the performance of its stores.

Second: store decoration

The door head is unified with green as the background color, highlighting the brand of Yihetang, and the VI visual system is complete. At the same time, there is a slogan: drink the cup of youth!

This slogan reflects Yihetang's insight into consumers and young people, which is not only understanding, but also in-depth understanding. When drinking milk tea, not only drink, but also drink young people. It's good to be young!

This includes not only young people, but also the elderly.

Third: menu design

Menu design classification is more prominent, basic products, the first drink and so on. And the price level is clear, which improves the ordering efficiency of customers.

Fourth, emphasize brand awareness.

Before each cup is made, it must be made in strict accordance with the formula. If the customer has special requirements, it must be seasoned in private tailor-made, but the flavor of the main product will not deviate from the recipe, which also makes the roasted milk of Yihetang very recognizable. As long as you drink roasted milk, you will think of Yihe Hall.

3. Brand strengthening

Yihetang, like other brand milk tea shops, will regularly launch explosive products in the current season, but will continue to explode products. Let users know, but also let users form habits. The understanding of Yihetang not only stays in old drinks, but also updates itself in real time to strengthen users' memory.

The formation of brand is a long-term process, just like the formation of user habits, it is the formation of a beverage representative. When it can be remembered by users, users will gradually get used to it, and users' drinking habits will also affect the trend of a brand, so this is a complementary process.