Universal Studios Beijing is about to open! How was this world-class theme park built?

Beijing Universal Resort Hotel is here!

After more than half a month's trial operation

202120 September

Beijing Universal Resort should be right! Type! Open it! Garden! La!

Walking through the fashionable and wide Hollywood Boulevard, you will be dragged into a cool, cheerful and even thrilling journey when you enter Minions Paradise, the Land of Kung Fu Panda, the Wizarding World of Harry Potter, the Transformers Base, the Nubra Island of Jurassic World and the Future Water World. Global Brilliant Theatre, Global Cruise, Decepticon Roller Coaster, Legend of Light and Shadow, Sunset Restaurant ... all kinds of immersive experiences are unforgettable.

Beijing welcomes the world's top theme parks. Up to now, Beijing Universal Resort, the largest project of Universal Studios, will officially open its doors to welcome guests, featuring China elements, seven theme scenic spots, 37 riding entertainment facilities, landmark buildings and 24 entertainment performances.

Build a city in twenty years.

200 1,10/October 27th, from the signing of the first letter of intent for cooperation between Beijing Municipal Government and Global America to the opening of the park in September, 20021,all participants in the largest Sino-foreign joint venture project in Beijing were filled with emotion.

Yu Xuezhong, deputy general manager of Beijing Capital Tourism Group Co., Ltd., secretary of the Party Committee, director and general manager of the First Ring Investment Company, told reporters that in the past 20 years, China and the United States have established a cooperation model of "* * * with investment, * * with development and * * with management" in the process of continuous in-depth project demonstration and research and improvement of the project plan. 20165438+In June 2003, under the leadership of BTG Group, Beijing Shouhuan Cultural Tourism Investment Co., Ltd., a Chinese investor in global projects, was established in conjunction with four other municipal and regional state-owned enterprises in Beijing, which solved the problem of tens of billions of yuan needed for project investment and effectively guaranteed project construction.

20 17 12. Beijing first ring investment and American Comcast NBC universal group * * * jointly established Beijing International Resort Co., Ltd., with the equity ratio of 70% and 30%, specifically responsible for the investment, construction, operation and management of Beijing Global Resort.

Universal Resort Beijing is the fifth project of Universal Studios in the world. "Beijing Global Resort Hotel project is its first investment project outside China. Since the project was approved in September 2065438+2004, after more than ten rounds of arduous negotiations, China and the United States have completed negotiations and signed more than 20 important commercial agreements with more than 2.6 million words, establishing a framework for global project investment, construction, operation and management. " Yu Xuezhong said.

Why does Beijing need such a theme park? Why choose Universal Studios instead of Disney?

Wen, former deputy director of Beijing Tourism Bureau and director of the preparatory office of Beijing Universal Studios Theme Park, said that at the end of last century, Beijing's tourism development encountered new bottlenecks, and the tourism products were single, mainly sightseeing products, which restricted the growth of Beijing tourists. To this end, Beijing decided to develop two types of tourism products according to the characteristics of the city, one is exhibition and the other is entertainment.

"After investigating the top ten theme parks in the world, we locked in the top two Universal Studios and Disney, among which Disney is more famous." Moon Hee said that there are two reasons for choosing Universal Studios: First, Beijing is cold in winter and there are many indoor projects around the world, which is based on Beijing's climate characteristics; Second, the global technology and content are updated quickly, which is more suitable for Beijing's positioning as a national cultural, scientific and technological innovation center.

Disney's IP is more inclined to fairy tales, while Universal is more inclined to adult consumption. The core IP of the two theme parks is obviously different. Disney emphasizes cartoon dreams, while Universal Studios focuses on movie IP. In addition to Universal Studios IP, we also cooperated with Paramount, Warner and other film and television companies to produce classic IP theme parks such as Harry Potter, Jurassic World and Transformers.

"The global selection of global popular film and television IP, extensive cooperation, and continuous introduction of new attractions, this development perspective is also in line with the characteristics of Beijing's international metropolis." Moon Hee son analysis said. The first phase of Beijing Universal Resort, which opened on September 20th, attracted people's attention with its colorful film culture and cool technology.

Strong Chinese style

57 years ago, in order to promote the development of the film industry, Universal Studios Hollywood settled in California. Universal theme park extends the movie world to real life, and people have an immersive experience from real life to light and shadow space with the help of cutting-edge technology.

Compared with the previous four Universal Studios, what is unique about Beijing Universal Resort? The most striking feature is the Chinese style.

In the terrace of Kung Fu Panda, a theme scenic spot, visitors can take off gorgeous lanterns. "This is the first scenic spot in the world with the theme of Kung Fu Panda, and it is also the largest indoor theme scenic spot in the world at present. The land of Kung Fu Panda is the first attempt to combine the world with the legendary experience of China, which brings a beautiful trip to the East for tourists. We are proud of this scenic spot. " Miao, president and general manager of theme parks and resorts management branch of Beijing International Resort Hotel Co., Ltd. said.

The theme scenic spot of Transformers Base is the first scenic spot in the world with the theme of "Transformers". The entertainment projects in the scenic spot are themed with Transformers, including Decepticon roller coaster, Transformers, and the Battle of allspark. Combined with China's space industry, the theme scenic spots create their own story lines with China as the background.

"This brings the Transformers base closer to China culture and gives visitors a deeper understanding of China's space industry." Miao Lewen said.

According to a person familiar with the Beijing Universal Resort, the irregular steel used in the construction of Harry Potter Magic World Scenic Area is "Made in China", and participating in this project has also improved the level of China's building materials industry.

Quanjude and Donglaishun, Beijing's time-honored brands with a history of 100 years, have settled in Beijing Global City Avenue with innovative dishes and dynamic and fresh store images. "The resort has nearly 3,000 kinds of themed goods, of which more than 1000 kinds are customized for China and only available in Universal Studios theme park." Miao Lewen said.

Jin Nuo Resort Hotel, one of the two hotels that have been put into use, is full of the style of China classical gardens in its architecture and garden design.

Help the whole industry chain

As a major national industrial project, Beijing Global Resort is the largest foreign-funded service industry project in Beijing at present, and it is also an important supporting project for the cultural tourism function of Beijing City Sub-center.

Universal Studios theme park connects literature, movies, animation and games in the upstream, cultural and creative derivatives and other industries in the downstream, and extends horizontally to catering, accommodation, retail, commerce, exhibition and other industries. "Orlando in the United States, Osaka in Japan and other cities have achieved transformation and development with the help of Universal Studios. The Universal Studios Beijing project will also promote the coordinated development of the industrial chain and the innovative development of the regional cultural tourism industry. " Yu Xuezhong said.

Beijing Global Resort Project is located in the sub-center of Beijing City, which plays an important role in promoting regional consumption upgrading. At the initial stage of planning, BTG Group promoted the research on related industries of theme parks, and completed the industrial planning research of Tongzhou Cultural Tourism Zone with a square kilometer of 12 together with Tongzhou District Government, constantly promoting the development of surrounding industries around the global project, undertaking the spillover effect of the global project, and helping the development of cultural tourism industry in the sub-center of the city and even in Beijing.

According to the relevant person in charge of Beijing City Sub-center, the construction of Beijing Global Theme Park and Resort will continue to promote the development of cultural and creative industries, promote the integration of culture and tourism, culture and technology, and directly benefit a number of upstream and downstream industries such as creative design, animation games, performing arts and entertainment, film and television production, cultural heritage, art trading, high-end services, leisure and vacation.

According to reports, Beijing Universal Resort Hotel is the first theme park resort hotel in the world to obtain LEED community gold medal certification. This certification affirms the unremitting efforts made by the resort to create environment-friendly and community-friendly resorts for many years. Wen said that at the beginning of the construction, all 4 square kilometers of land were dug to 1.5 meters. After cleaning plastic bags, stones and rotten branches, screen the soil and backfill it. A piece of land used to be a dump. All the garbage is dug out and cleaned, the soil is re-screened, and then compacted and backfilled layer by layer.

The application of high-tech digital industry is everywhere in Beijing Global Resort. Immersive experiences, such as brushing your face into the garden, the interactive experience of Harry Potter's wand and the adventure of Jurassic World, all make people feel the surprise and excitement brought by high technology.

Some scholars said that the operation of Universal Studios will actively promote the development of China film industry and related derivative industries. In Hollywood theme scenic spots, visitors can appreciate how to use special effects to create amazing movie scenes and get a glimpse of the behind-the-scenes production of movies.

Create a new engine

Beijing Universal Resort is located in the sub-center of Beijing, which is of great significance to promote the coordinated development of Beijing, Tianjin and Hebei. According to statistics, during the construction of Beijing Global Project, there were about 1 15 manufacturers directly linked in Beijing-Tianjin-Hebei region, which effectively promoted the coordinated development of Beijing-Tianjin-Hebei region.

Yu Xuezhong said that the project has played a significant role in promoting the regional economy. The total investment in the first phase of Beijing Global Resort has reached tens of billions of yuan, and it is estimated that the investment in related industries will reach 100 billion yuan. The standards and experience formed in the construction process will promote the construction level of related industries in the region. After the project is put into production, it will also have a huge pulling effect on the regional consumer market. After the opening of the first phase of the park, it is expected to receive about 1 1 10,000 visitors per year. Directly provide more than 0/000 jobs/kloc, which has effectively promoted regional employment. Cultivating theme park operation and management talents according to world-class standards will also greatly enhance the professional level of theme park industry operation and management talents in the region and even the whole country.

According to the relevant person in charge of Beijing City Sub-center, at present, the East Extension Line of Metro Line 7 and the South Extension Line of Batong Line have been opened to traffic. Universal Resort subway station and Universal Studios opened simultaneously. The two comprehensive transportation hubs "facing the central city, connecting the new city, serving the sub-center and radiating Beijing-Tianjin-Hebei" meet the daily travel needs of the surrounding residents, and also provide a guarantee for the large passenger flow demand of Universal Studios on peak days.

The person in charge said that the infrastructure upgrade and environmental improvement carried out by the Beijing and Tongzhou district governments for the settlement of the global project will not only serve the project itself, but also serve the whole region for a long time and enhance the competitiveness of the Beijing city sub-center.

Backed by the huge consumer market in Beijing, Tianjin and Hebei, Beijing Global Resort Hotel has a significant competitive advantage. Zhan Dongmei, a researcher in china tourism academy Scenic Area, said that when Shanghai Disneyland opened on 20 16, Shanghai received 305 million tourists that year, up 7.42% year-on-year. Beijing also hopes that the Universal Studios project can produce industry-driven and employment-driven effects.

For a long time, there are more theme parks in the south than in the north, and most of the theme parks in the north are occupied by local brands. Universal Studios, which has settled in Beijing, is bound to launch a new round of competition with Shanghai Disneyland. Will its completion and operation bring about the reshuffle of the national entertainment circle? People will wait and see.

But there is no doubt that Beijing Universal Resort plays an important role and significance in the construction of Beijing's "two districts", the construction of an international consumption center city and the promotion of the coordinated development of Beijing, Tianjin and Hebei. A new engine for the development of China's cultural tourism industry is taking shape.

Reporter: Li Jialin.

Editor: Zhang Qian