Two brand discussions

An epidemic caused by the new coronavirus infection is sweeping the country. The epidemic has no ruthless sentiments. In this challenging battle against the epidemic, responsibility, warmth and care are everywhere. Major car companies have also extended a helping hand and launched relevant emergency policies to warm up the 2020 New Year. Beijing Hyundai and Hyundai Motor Group donated 15 million yuan (including medical supplies worth 5 million yuan). At the same time, in response to the actual needs of users during the epidemic, Beijing Hyundai launched a series of "love" measures such as "three major supports and five cares" to ensure user safety, improve service quality, and support dealers to overcome difficulties, which reflects Beijing's The temperature of modern "customer-centric" enterprises.

Five Cares, Warming Users

It is understood that Beijing Hyundai’s “Five Cares” include caring for the safety of franchised store personnel, creating a safe car buying environment, optimizing after-sales services and other different dimensions. These measures are not only care and support for the specially authorized stores, but also reflect the care and responsibility for Beijing Hyundai car owners and the majority of users.

First of all, Beijing Hyundai is most concerned about ensuring the safety of employees and customers of special stores during the epidemic. Beijing Hyundai's first article reminded dealers to do a good job in employee safety protection, arrange work resumption time under the basic premise of ensuring employee health, and prepare necessary protective materials to ensure the safety of franchised store personnel.

Second, we must strictly implement exhibition hall disinfection and optimize the reception process. Signs showing that storefronts, show cars, and test drives have been disinfected highlight the safe and secure exhibition hall reception environment and reassure customers. Create a safe car-purchasing environment for authorized store employees and store users.

Third, in order to reduce users’ concerns about car purchases during the epidemic, Beijing Hyundai will support special stores to carry out online marketing. After normal travel, we provide customers with door-to-door test drives, door-to-door car delivery and other services, allowing users to enjoy an exclusive car-buying experience without leaving home.

Fourth, based on the after-sales service needs of existing car owners, further optimize the after-sales reception process during the epidemic. Respond to emergencies and ensure that users enjoy standard after-sales service during the epidemic.

Fifth, during the epidemic, Beijing Hyundai will further strengthen customer care and proactive services to improve customer service satisfaction. Recently, Beijing Hyundai launched the theme activity of "Customize your space security, Beijing Hyundai takes care of your home". Not only can the majority of users enjoy financial policies with a down payment as low as 2,020 yuan, but they can also get all agency services and purchase new cars without leaving home during the epidemic. With the service benefits delivered to your home, you can feel Beijing Hyundai’s customer-centered and warm-hearted proactive services. At the same time, Beijing Hyundai will also provide car owners with free in-car sterilization, door-to-door maintenance and other services.

It is worth mentioning that regarding the difficulties that dealers in key epidemic areas may encounter in purchasing anti-epidemic materials, Beijing Hyundai stated that it will fully assist in finding resources and raising aid materials to help everyone tide over the difficulties.

Three major supports to overcome the difficulties

The menacing epidemic will inevitably have a negative impact on the development of the industry's economy and the production and operation of enterprises, and will have a negative impact on the stock competition. The Chinese automobile market will also bring severe challenges. In order to overcome the difficulties with dealers, Beijing Hyundai proposed "three major supports" focusing on sales management, marketing, and after-sales service, and provided "good recipes" to reduce dealer pressure from various dimensions.

In terms of sales management support, Beijing Hyundai will cancel the dealer purchase completion rate assessment in February. Dealers can flexibly adjust the purchase volume and inventory structure according to their own needs. Taking into account the financial pressure on dealers during the epidemic period, Beijing Hyundai will also provide dealers with bridge financial support on due bills and partially subsidize the interest on funds to alleviate dealers' short-term capital turnover difficulties. Promotional policy support will be continued in February to help everyone resume sales after the holiday. In addition, in response to the sudden drop in the number of people entering the store to purchase cars due to the spread of the epidemic, Beijing Hyundai will focus on remote training for online sales operations to further strengthen dealers' online sales capabilities and meet consumers' car purchasing needs during the epidemic.

In terms of marketing support, Beijing Hyundai will also vigorously support dealers in carrying out online marketing activities by increasing online communication and marketing efforts and launching official online model showrooms.

In terms of after-sales service support, Beijing Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, adjust the after-sales service VOC assessment, and provide remote technical support and other support to dealers to effectively Measures to help dealers communicate and serve users better.

Beijing Hyundai has more than 10 million users and more than 1,000 dealers across the country. In the face of the raging epidemic and arduous tasks, Beijing Hyundai has truly cared for users and dealer partners and written the corporate story with actions. responsibility and responsibility. In this war without smoke, Beijing Hyundai has always stood together with dealers across the country, working together to fight the epidemic and overcome the difficulties.

"The jade scriptures are polished and become many things. When the sword is drawn and buried, it relies on the sky." After going through hardships, it becomes stronger and grows faster. What determines the height of an enterprise is not the starting point, but the turning point, because opportunities are at turning points. February has arrived, and when the cold winter is over, spring will finally usher in the warmth of flowers and a new starting point!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.