Mother's Day Activities Planning Scheme of Clothing Store

Mother's Day Activities Planning Scheme of Clothing Store

How about the mother's day activities planning scheme of clothing stores and giving gifts to mothers every mother's day? Mother is very great in every child's heart, so we should always be grateful to her. It's best to leave all the time for mother to talk to her mother on Mother's Day. The following is the mother's day activity planning scheme of clothing store.

Clothing store mother's day activity planning scheme 1 1: direct discount

Can quickly boost sales in a short time, get quick results, increase consumer purchases, and have the greatest impact and temptation on consumers. Brand direct discount is the most common and effective promotion strategy in promotion.

At present, under the condition of low market integrity, there are promotions and consumption traps everywhere. In the face of the turbulent market environment, as consumers, they sometimes can't tell the truth from the false, and they are a little at a loss in the face of numerous promotional activities.

Therefore, in such a big environment, commodity discount is the most direct method and the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma and can only bring short-term sales promotion.

Can't solve the deep-seated problems of marketing; At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is unlikely to return to the level where it was not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

Two: promotion in different places

The promotion in different places mainly attracts popularity through the flow of foreign personnel and specialty products, and can also bring customers to the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use the promotion outside the store, and the effect is good. It needs a lot of floats to form a momentum, and there should be attractive content around the floats to make posters.

If there is a relationship, you can also contact the mall to make a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can not only shade the sun, but also prevent rain. Also pay attention to the relationship with the urban management, get approval, and avoid unnecessary trouble.

Three: new product promotion

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers through the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

Four: Festival promotion

There are many festivals in China, which are good reasons for people to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. These are all traditional festivals in China. Because the consumption power surged during this period, it was the golden age of underwear sales, and every store wanted to seize this opportunity and seize the market. The competition pattern is also diverse, and discounts can also be used as gifts. It is best to match the promotion, the banner at the door is more conspicuous, and the effect will be better with the promotion information of members.

Five: theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. For every reason, promotion is even more so, and shady promotion can't arouse customers' sense of identity. There is a good saying, "there is no reason to create a reason to promote sales."

It refers to the cooperation between two or more brands or companies to carry out promotional activities, usually between two well-known brands (more exciting is the World Factory School Channel), which emphasizes the combination of strong and strong to achieve a win-win goal. Basically, it is difficult for two unequal brands to jointly promote.

Six: joint promotion

Clothing stores can promote sales together with cosmetics, beauty salons and women's clothing stores. This interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent. It is a good way.

However, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount and the promotion activities held on the principle of cost sharing.

Seven: coupons

Coupon promotion can be done not only on holidays, but also on weekdays.

This is also a way to complete consumer competition in advance. If there is consumption, she may come directly to your store, which is a blow to her competitors. You can print one coupon, twelve coupons, and set your own discount, but don't hurt the feelings of members. For example, if a coupon is given a 7.5% discount, members can only get a 8.5% discount, so it won't work.

Can be distributed to relevant units, but also can cooperate with other stores for promotion. It is best to deliver it at the designated point, not on the street casually, which will make customers pay less attention.

Eight: buy and give

From the perspective of maintaining image, buying gifts is more decent. Gift-giving can create product differentiation and is a conventional promotion method. The specific method is to buy the goods in full and give the corresponding items to increase sales.

When choosing gifts, we should consider the preferences of this consumer group and send some female products, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry detergent and so on. When doing this kind of promotional activities, we should pay special attention to the exquisite gifts, because the amount of gifts is relatively small. If you buy some gifts of poor quality because of this, it will hurt the promotion activities and corporate brands.

Nine: member promotion

At present, there are more and more shops promoting members. By purchasing a certain number of members, members of different levels can enjoy discounts on regular-priced products, which is long-term. There are other members' promotional activities, such as offering members a special product or gift, and giving them a fixed time every month, which can be a special price, a gift or a free small gift. If there are many members, there can be a special promotion meeting for members.

Ten: Special offer area

Many stores have special areas, leaving an area to display special products with floats or floor stands. First, distinguish it from regular-priced products, so as not to affect the sales of regular-priced products. Second, consumers can easily find it. In the implementation of special areas, there should be corresponding publicity content on floats and landing brackets.

Clothing store mother's day activity planning scheme 2 1, cash discount

Explanation: Discount is the most widely used means in marketing activities. In practice, cash discount is more to let consumers know the discount that can be generated by products before buying. Discounts provided after the purchase process can attract consumers' psychology and strengthen their sense of closeness to the brand.

2. Trial samples/free trials

Explanation: the form of sample/free trial is more for consumers who have never worn our clothes or heard of the brand to try it out and become regular customers through trial. Another purpose of this activity is to enhance brand credibility.

For example, on Mother's Day, the top ten will give free gifts to special target consumers (such as young mothers) who adapt to the consumption of my products. And put forward additional requirements (which can be publicized) for subsequent brand promotion.

3. coupons

The purpose of coupon promotion includes three goals. Different from cash discount, it can attract more consumers who have no plans to buy clothes to find the terminal that decides the activity consumption. You can contact regional shopping magazines that adapt to product tastes, approve coupons made by magazines, and sell products.

4. Special packaging

The purpose of special price packaging is to enhance the competitive advantage of product price and image, which mainly includes two forms: price reduction packaging and combined packaging. For example, making Mother's Day packages for Mother's Day, combining the same products in different seasons in advance or matching them to customers on the spot.

5. gifts

Buying gifts is the most widely used promotion method except cash discounts, and the forms of activities are varied and vary greatly. At present, it is increasingly difficult for consumers to pay attention to the common means of buying and giving away by many brands. In the process of gift promotion, the most important thing to pay attention to is the choice of gifts. A good way of giving gifts can make consumers feel that they are worth the money and choose products because of giving gifts. For example, if you buy a household clothing product at a regular price, you can get a family insurance with a coverage of 200,000 yuan and a cost of 10 yuan.