What should we pay attention to in corporate identity?

Signs appear more and more frequently in the current social environment, and their function is to convey information or attract attention. There are also many kinds of signs, such as house numbers, department cards, guide card, warning signs, traffic signs, safety placards, vehicle access cards, etc. All belong to logo design. However, due to people's different understanding and understanding of the logo, its design effect is bound to be different. But no matter what kind of thinking is used to design, enterprise identification needs to pay attention to the following points.

2. Pay attention to beauty and exquisiteness, and conform to aesthetic principles. This is also an indispensable condition for a successful logo.

, the location of corporate logo design. The location of logo is very particular, and the confusion caused by improper location in daily life is also very common.

The direction should be clear. Some enterprises are not clear about the direction of designing logos. It is often easy to make such mistakes when using signs in the direction of arrows. Everything will be fine if the arrow is on the string. Arrows can point, but the distance is infinite. So the arrow should point to a complete and continuous chain, especially where there is a fork in the road at a distance. It should extend continuously in the direction of the arrow without interruption, and should be guided all the way to the destination, forming a "beginning" and an "end". It is more convenient and practical to mark the distance under the arrow of the guide sign.

There are many details that should be paid attention to in logo design, such as maintaining the stability, consistency and universality of logo. These will be introduced in detail in future articles.