The slogan LetsGoThere is described by Holden as a new bold brand campaign

Holton has released its latest marketing campaign, which bears some striking similarities to Toyota's 'Let's Go Places' campaign. The "Let's Go Places" campaign is similar and is bound to attract attention.

In a statement, Holden's marketing director Bill Mott did not mention the similarities to the Toyota ad, but added: "The whole campaign will be bold , including TV, outdoor, digital and film. Don't miss it. We believe we have developed an excellent communications platform that can set a new direction for our iconic Australian brand and chart a bright and successful future. ."

Holton has released two promotional programs, one of which prepares young children for the next generation Commodore, and a second video showing Holden's testing procedures and facilities.

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