What is the magic of Jimmy Choo, the royal brand of high heels?

Kelly, the heroine of Sex and the City, once said the famous fashion saying with a pair of shoes in her hand: "Love will disappear, only shoes will last forever." This pair of high heels is made of (Zhou).

Jimmy Choo is a brand of shoes popular in the fashion circle, which is labeled sexy, comfortable and advanced by beautiful girls ... Known as "Hermes in high heels", it is also a dream shoe for every girl who pursues fashion. No one can refuse its charm.

The founder of is Zhou, a famous shoe designer in China. He is a Hakka from Malaysia and comes from a shoemaker's family.

Because of his poor family, he dropped out of school after finishing the sixth grade of primary school and learned to make shoes with his father at home. 1 1 years old, he made his first pair of shoes for his mother. Not content with the status quo, he went to England, took some of his own design drafts and entered Cordwainers Institute of Technology (now London Institute of Art) to start working and studying. After graduation, he opened the first customized shoe store in an abandoned hospital in a slum in London.

It didn't go well at first, and no one cared about shoes. Until 1988, the British Vogue magazine was preparing a special issue for British designers. The magazine took note of Zhou's design and made a comprehensive report in eight pages.

Later, he was introduced to Princess Diana. From then on, Zhou became the "royal shoemaker" in people's mouth. From 1990 to 1997, when Diana died, he made more than 100 pairs of shoes for her to match with everyday clothes of different colors.

1996, Zhou and Tamara Mellon, the accessories editor of British Vogue, jointly created a brand, which was immediately sought after as soon as it was launched. The slogan "Every girl should have a pair of Jimmy Choo" is popular all over the world. Since then, Zhou has created a unique footwear empire in Britain.

Jimmy Choo has always taken the aristocratic route. One design concept is the 4-inch principle. Zhou once explained, "4 inches is a health problem. High heels are uncomfortable or short, and they are not good for the balance of the human body. "

Jimmy Choo is sought after by the European royal family and many first-line big-name stars. After Princess Diana, the women of "First Day Group" gradually liked Jimmy Choo's exquisite elegance.

In the Korean drama "You from the Stars", Qian cried in high heels, which made countless Asian women fall in love with this pair of glass shoes.

And Cinderella's water crystal shoes in fairy tales. Inspired by them, Jimmy Choo turned fairy tales into reality.

In addition to contracting the red carpet, Jimmy Choo has also undertaken many centuries of weddings. Almost every star has to make a pair for the wedding (AB, Liu Shishi, Lin Chi-ling), and Jimmy Choo has become a "crystal slipper" in every girl's dream wedding.

The shoes made by Jimmy Choo turned every ordinary girl into a princess, and to this day, they are still the shoes that all girls dream of.