Mid-Autumn Festival marketing activity planning plan

In order to ensure the smooth development of activities, it is often necessary to formulate an activity plan in advance. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. How should an activity plan be formulated? The following are the 2020 Mid-Autumn Festival marketing activity planning plan examples (selected 5 articles) that I compiled for everyone. They are for reference only. Let’s take a look. Mid-Autumn Festival Marketing Activities Planning Plan 1

The fifteenth day of the eighth lunar month is our country’s traditional Mid-Autumn Festival, and it is also the second largest traditional festival in our country after the Spring Festival. August 15th is right in the middle of autumn, so it is called the Mid-Autumn Festival. The ancient Chinese calendar called August in the middle of autumn "Zhongqiu", so the Mid-Autumn Festival is also called "Zhongqiu Festival". The Mid-Autumn Festival is coming. Based on the actual situation of the hotel and traditional Chinese national customs, in order to better carry out hotel sales and service work and achieve both economic and social benefits, this plan is specially formulated:

1. Target market analysis

The customers of this hotel are mainly middle- and upper-class people and government agency staff, but many of them are spending private money. This requires the hotel to take into account those private customers while improving its quality. personal interests of consumers.

2. Pricing strategy

1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered, and discounts can be used (it is recommended to use this method) or directly reduce the price.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled at 30-50 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid-Autumn Festival (but it must be set based on the hotel's net profit).

3. Marketing Strategy

1. Make a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle, and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and moon cakes can be given as gifts. (The price doesn’t need to be too high).

2. If the birthday of one person in the family is August 15th, you can enjoy a 50-40% discount on dining at the hotel with valid documents (household registration book and ID card) (depending on the actual situation of the hotel) decision). It is recommended to recommend the Mid-Autumn Festival package to them.

3. If your mobile phone or landline phone number ends in 815, you can enjoy a 50-40% discount (according to the actual decision of the hotel) when dining in the hotel with valid documents (household registration book and ID card) discount. It is recommended to recommend the Mid-Autumn Festival package to them. It would be best for the hotel to contact these people directly.

4. Since our hotel does not have accommodation services for the time being, we can cooperate with other large hotels that mainly provide accommodation. Introduce customers to each other, which can increase your customer base and reduce some related expenses. Special cars can be used to pick up and drop off these customers, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to the Mid-Autumn Festival after the meal. (The hotel's name, phone number, address, and website should be printed on it).

6. The event will be held from August 10th to 20th of the lunar calendar.

IV. Promotion Strategy

1. Place outdoor advertisements near the entrance of the hotel, train stations, and bus stations (outdoor advertisements mainly use inkjet printing and a combination of banners).

2. Combination of TV, street banners and newspaper advertisements.

3. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

4. __ Make a pop-up advertisement or a relatively large FLASH animation advertisement or banner on the website; the processing of web page animations and pictures must be consistent with the marketing content.

5. Flyers can also be used for advertising, but the quality of the flyers must be high.

Note: You can choose several types of the above advertisements at the same time. The focus of promotion is in the urban area, and it can also be promoted to surrounding counties and cities. The audience of the advertisement must be at least 150,000.

5. Other related strategies

Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this can be detailed later) content); play some high-grade music in the hall; the food must be served quickly; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

6. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times the usual income.

7. Other suggestions

1. Equip a computer in the service hall to save some key customer information at any time.

2. Under the condition of obtaining the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) to serve future promotions (this content can be refined in the future).

3. Build the hotel’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The design of the web page must reflect the characteristics of the hotel. The colors should be mainly warm. , it is best to have a large FLASH animation on the homepage, as well as a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's visibility through online marketing (the biggest advantage is a large audience and low cost). Mid-Autumn Festival marketing activity planning plan 2

1. Activity theme:

Autumn Festival Burning

Starting from August 28, various high-quality mooncakes, cigarettes Wine, health care products and other great gifts will be on display and sold in the lobby on the first floor. Preferential prices and exquisite gifts will express your deep friendship!

2. Promotional activities

Activity: Haidilao Moon Campaign

Activity time: From September 15th to October 6th, every purchase of mooncakes or gifts Customers who spend more than 39.80 yuan (except for special-priced mooncakes and gift packages with gifts) can get a scratch-off ticket.

The first prize is a 29-inch color TV with the corresponding picture and the words: Mid-Autumn Festival Reunion.

The second prize is an exquisite VCD, with the corresponding picture and the words: The bright moon sends lovesickness.

The third prize is a small household appliance, corresponding picture: Chang'e flying to the moon.

The general prize is one mooncake or one snack with the corresponding picture: Times Department Store logo.

Two color TV sets cost about 1,500 yuan/set.

VCD 6 units are about 120 yuan/unit.

12 small household appliances cost about 60 yuan/piece.

Mooncakes cost about 1 yuan each for 8,000 pieces.

***Make xx copies of the prize coupon.

Mid-Autumn Festival offers mooncakes, try the delicious ones first:

From September 15th to October 6th, every customer who comes to our mall to shop over 49 yuan will get one mooncake, and 89 yuan will get two. , how it tastes, taste it yourself first. A single receipt is limited to two copies.

(Note: The purchasing department will strive for certain resources to be distributed as gifts by the store.)

Family reunion party:

On the evening of October 5th or 6th The Mid-Autumn Festival Performance will be jointly organized by "Mooncake Suppliers". Before then, please pay close attention to all the mooncake information from Times Department Store Supermarket. Watch the wonderful festival and answer questions on the spot to win a grand prize of mooncake gifts worth 268 yuan. What are you waiting for? Act quickly!

(Note: The planning department will contact the most prestigious... performance company in Huizhou area to perform the performance, and work with the supplier to design some questions that are beneficial to brand promotion and mooncake sales for customers to answer on the spot. To deepen customers' impressions and stimulate their desire to buy, and to promote the Hezhong mooncakes, the purchasing department will enlist mooncake suppliers to perform several theatrical product promotion performances. Times Department Store will provide them with the following support:

1. Priority is given to the first-level magnetic spot stacking position for product display

2. Free pop support inside and outside the venue

3. All-day broadcast inside the venue. Scroll broadcast.

4. Nomination for on-site inkjet advertising production

5. Indicate the brand name on the stage background design.

6. Advertising layout with unique atmosphere in the venue.

At the same time, it is recommended that each mooncake supplier conducts some gift group purchase promotions accordingly, such as: 50% off for a one-time purchase of a mooncake gift box for more than xx yuan, and a Mid-Autumn Festival gift box worth 388 yuan for a purchase of more than xx yuan... …wait. The Purchasing Department of Times Department Store Supermarket negotiated with famous cigarettes and wines to sell some gift combinations, and expanded the display space on DM to promote the event to increase the sales of Mid-Autumn Mooncakes.

Send good gifts to your loved ones, and have a grand exhibition of Mid-Autumn gifts:

From September 15th to October 6th, there will be a grand exhibition of exquisite Mid-Autumn gifts and delicious mooncakes on the first floor of Times Department Store. High grade and more affordable price, it is an ideal choice for you to buy gifts for the Mid-Autumn Festival!

(Note: The purchasing department strives for suppliers, and stores display Mid-Autumn mooncakes and gifts in advance to enhance the festive atmosphere. We plan to decorate the atmosphere in the store to make the products more attractive. Attraction) Mid-Autumn Festival Marketing Activity Planning Plan 3

1. Activity theme: "Autumn Marketing"

"Autumn Event Marketing" is the theme, aiming to communicate with the client's public high school The bank shares the cultivation of fruits and the desire to create a better future with its customers. The personal banking business of Bank of Communications is customer-centric to realize the business philosophy of "mutual benefit and win-win" between banks and customers. On this basis, based on the bank's activities, the FuTi "selling points" of the main features of the activities can be refined.

2. Positive time:

3. Goal:

During the Mid-Autumn Festival and National Day, the tipping point is for customers and individual high schools as the main target group. Cardholders unswervingly consolidate and develop customers, promote the use of cash, and increase the speed of fee income in Huitong and other businesses. The main goals are to develop shopping, tourism, catering, entertainment markets and related markets, expand product range, and promote customers Promote the comprehensive development of personal banking services with multiple frequencies and varieties; at the same time, through the launch of the "Autumn Marketing" campaign, establish a brand image and enhance our society's customer service (personal finance level 3, community service, VIP service self-service) Perception and perception, improved efficiency, and electronic distribution channels enhance business performance.

IV. Content

The main activities include the following:

(a) "Happy giveaways for product discounts and promotions for autumn sales".

Encourage cardholders to swipe card consumption and paperless payment, promote the rapid growth of business cards and self-service equipment, maintain and strengthen competitive advantages, gs speed business drives sustained and rapid development of remittance business, and provide gifts below , Promotional activities:

1. "Autumn Sales. Self-service HaoLi"

(1) During the event, my savings card can be used to pay customers twice at self-service equipment across the province. For the cost, we can pay a deposit certificate and exchange the certificate with a local business outlet for a gift worth 200 yuan. First come, first served, send away so far. The document must be the same as the deposit certificate for payment, exchange of gifts, and I am willing to take back the payment certificate.

(2) If you pay for Bill during the event and sign an agreement signed by the customer, you can get a gift worth 200 yuan. A family, sent, signed a copy, first come, first served, sent away so far.

Gifts for all purchases.

2. "Autumn Sales Double Festival" card.

During the event

(1) Application prospects of annual fee-free cards.

(2) The card is of a specific standard, but the location specified by the consumer POS bank card transaction local document and CCB, as a gift of the relevant standards, has brought this far.

If you spend more than 1,000 yuan (inclusive) with your card, you will be given a gift worth 100 yuan;

If you spend more than 5,000 yuan (inclusive) with your card, you will be given a gift worth 150 yuan;

If you spend more than 10,000 yuan (inclusive) with your card, you will be given a gift worth 200 yuan;

If you spend more than 20,000 yuan (inclusive) with your card, you will be given a gift worth 300 yuan;

Gift It should fully satisfy customers' holiday shopping and entertainment psychology. It is recommended to buy air tickets, parks, and shop around for tickets such as McDonald's fast food establishments with elegant dining environment and elegant dining environment for those who spend less than 5,000 yuan by credit card. The specific tickets are decided by yourself.

Based on the actual local conditions, we should actively screen out large shopping malls, high-end hotels, luxury hotels and other consumers with large transaction volumes, and adopt a lenient and enhanced approach to create a sensation among those customers with special consumption standards.

Since the time for this event lasts for more than a month, it should be arranged in a reasonable rhythm, determine the gifts of each day and place them in each class, and check the number in the title of the same day to distribute the gifts. ; At the same time, everyone should actively work on different credit card customer purchases.

3. "Autumn Sales. Speed ??Huitong Discounts"

During the election period, Speed ??Huitong remittance fees are discounted by 20%.

(2) "Autumn Sales. Product Delivery" is a silver joyful network product and quality service activity display.

Provide commercial websites for the unit's "Golden Autumn Sales. Product Quality Service Party" happy and another silver product display event.

Main content:

1. Post banners in business places, unify, and publish marketing activities at provincial branches and fold campaign posters (recently) to produce novels with rich and visual effects , attract customers’ attention.

2. This website’s name badge and uniform wear increase the affinity of excellent employees, my passion, and the image of competent employee service.

3. During the election period, the website must specially promote desks and equipment to guide members, strengthen dynamic reservoir recommendations, guide customers to use self-service channels, provide different and general commercial-related work for payment, and ensure the expiration date.

4. Actively carry out high-quality service work, improve network speed and counter service quality, strengthen communication with customers and counter staff, and improve the image of network services.

5. Effectively provide customer service and green channels to provide preferential services in strict accordance with relevant requirements to create a pleasant holiday service environment for customers. Mid-Autumn Festival Marketing Activities Planning Plan 4

The fifteenth day of the eighth lunar month is our country’s traditional Mid-Autumn Festival, and it is also the second largest traditional festival in our country after the Spring Festival. August 15th is right in the middle of autumn, so it is called the Mid-Autumn Festival. The ancient Chinese calendar called August in the middle of autumn "Zhongqiu", so the Mid-Autumn Festival is also called "Zhongqiu Festival". The Mid-Autumn Festival is coming. Based on the actual situation of the hotel and traditional Chinese national customs, in order to better carry out hotel sales and service work and achieve both economic and social benefits, this plan is specially formulated.

1. Target market analysis

1. Customer analysis: The customers of this hotel are mainly middle and upper class people and government agency staff, but many of them also spend private money. This Hotels are required to take into account the personal interests of private consumers while improving their quality.

2. Self-analysis: This hotel is the only five-star hotel in the area. It has first-class service quality and advanced hardware equipment. It is close to scenic spots and shopping malls, has convenient transportation, and can be used very well. To meet people's needs for food, housing, transportation, travel, shopping and entertainment.

3. Competitive analysis: Due to the hotel's geographical advantage, there are very few competitors, and because the hotel's products are unique, it is difficult for other hotels to replace it, so the hotel has strong competitiveness.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered. Discounts or direct price reductions can be used. way.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of Mid-Autumn Festival set meals should not be too high, and the per capita consumption should be controlled at 20-30 yuan (excluding alcohol).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid-Autumn Festival (but it must be set based on the hotel's net profit).

3. Marketing strategy

1. Make a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and mooncakes can be given as gifts (the price does not need to be too high).

2. If the birthday of one person in the family is August 15th, you can enjoy a 50-40% discount on dining at the hotel with valid documents (household registration book and ID card) (depending on the actual situation of the hotel) decision). It is recommended to recommend the Mid-Autumn Festival package to them.

3. If your mobile phone or landline phone number ends in 815, you can enjoy a 50-40% discount (according to the actual decision of the hotel) when dining in the hotel with valid documents (household registration book and ID card) discount. It is recommended to recommend the Mid-Autumn Festival package to them. It would be best for the hotel to contact these people directly.

4. Give some small gifts related to the Mid-Autumn Festival after the meal (the name, phone number, address, and website of the hotel should be printed on them).

5. The event location is set to be the banquet hall on the second floor of the hotel.

6. The event time is scheduled from August 10th to 20th of the lunar calendar.

IV. Promotion Strategy

1. Place outdoor advertisements near the entrance of the hotel, train stations, and bus stations (outdoor advertisements mainly use inkjet printing and a combination of banners).

2. Combination of TV, street banners and newspaper advertisements.

3. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

4. You can also make a pop-up advertisement or a relatively large flash animation advertisement or banner on relevant websites. The processing of web animations and images must be consistent with the marketing content.

5. Flyers can also be used for advertising, but the quality of the flyers must be high.

Note: You can choose several types of the above advertisements at the same time. The focus of promotion is in the urban area, and it can also be promoted to surrounding counties and cities. The advertising audience must be at least 150,000 people.

5. Other related strategies

Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work; place music in the lobby Some high-grade music; the speed of serving food must be fast; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid-Autumn Festival.

6. Cost Budget

The cost budget for this event is about 10,000 yuan, of which the hall layout is about 5,000 yuan, the advertising fee is about 3,000 yuan, and the purchase of small gifts for the event About 1,000 yuan.

7. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times the usual income.

8. Other suggestions

1. Equip a computer in the service hall to save some key customer information at any time.

2. Under the condition of obtaining the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) for future promotion services.

3. Make a good hotel website. The domain name should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. The color should be mainly warm tones. It is best to have a large flash animation on the homepage. , but also include news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's visibility through online marketing (the biggest advantage is a large audience and low cost).

Mid-Autumn Festival marketing activity planning plan 5

Since it is the Mid-Autumn Festival, as a traditional Chinese festival, it is necessary to reflect the characteristics of the festival in WeChat marketing. Don’t just use it as a gimmick. The public’s eyes are sharp. , can consumers really feel the beautiful meaning of the festival? Everyone can easily feel it. The author once saw this sentence: "Advertising needs to give people desire and longing." The same is true when doing WeChat marketing. Only in this way can consumers have the desire to purchase goods. Of course, this is just to provide you with a basic idea so that you can consciously do Mid-Autumn Festival WeChat marketing planning.

Specifically, in the entire Mid-Autumn Festival WeChat activity plan, planners need to have a clear idea: What points should be paid attention to in background analysis? What aspects does market analysis analyze? What is the marketing idea? What are some good strategies for product marketing? What are some creative marketing methods for the Mid-Autumn Festival? What are the promotion strategies? What kind of effect does this Mid-Autumn Festival WeChat activity need to achieve? These are questions that need to be considered in detail when writing a Mid-Autumn Festival marketing plan. However, these perspectives are all analyzed from the perspective of thinking. What I will talk about below is how to deeply integrate the WeChat public platform for planning.

1. Creativity

Creativity is the most basic level of every planner. As a qualified WeChat marketing planner, you must be "half-hearted": confidence, determination, perseverance; creativity and willingness. It is very important to have your own unique ideas. If you really don’t know how to do it, you can give yourself a quota, such as coming up with 30 ideas in one day. Otherwise, don’t eat. You have to push yourself, so that you can successfully write a good Mid-Autumn Festival. Only creative marketing plans can refresh young WeChat users who pursue fashion.

From what aspects should we think about it? The author believes that we can do this based on the characteristics of the WeChat public platform and the meaning of the Mid-Autumn Festival. For example: when consumers open the corporate WeChat public platform, they can scatter some Kongming lanterns. By clicking on the Kongming lanterns, WeChat users can participate in a lantern riddle guessing game. Guessing the correct number of lantern riddles will earn them a refined mooncake. Sharing the results to WeChat Moments also has the opportunity to get customization. moon cake.

2. Preparation

How to do the preparation? Collect relevant information, industry information, competitor information, understand the market conditions, understand the background culture of the Mid-Autumn Festival, and make corresponding data reports. Only in this way can the Mid-Autumn Festival WeChat event planning be well-founded and the marketing plan be targeted.

As far as the author knows, many companies have begun planning Mid-Autumn Festival WeChat marketing for this year’s Mid-Autumn Festival. Obviously, the market competition in the entire industry will be very fierce. Taking the catering industry as an example, catering business outlets have expanded rapidly since 20xx. If you want to break through the siege and develop your brand characteristics through WeChat marketing activities, you must understand what preparations your opponents have made and how you should respond. Several nearby restaurants are offering discounts for the Mid-Autumn Festival. Not only does it not make much sense for you to offer discounts, but it will also lead to vicious competition.

3. Promotion time

Event promotion time is usually ignored by many planners. In fact, this is a very important factor. Is there any difference between doing activities between 7 a.m. and 9 a.m. and doing activities between 7 p.m. and 9 p.m.? Perhaps many planners have never considered such an issue at all, but this is precisely the focus of WeChat marketing during the Mid-Autumn Festival. Just imagine, what is the most frequent time period for consumers to use WeChat? From 7 a.m. to 9 a.m., office workers are usually in no mood to check WeChat on their way to work, while students who are still on summer vacation probably haven’t gotten up yet. 7 pm to 9 pm is the time for everyone to rest, have fun and relax. If you play fun games for the upcoming Mid-Autumn Festival, many people will be happy to participate.

4. Interaction

I believe the first reason everyone thinks of why WeChat marketing is so popular is its strong interactivity. Xiaomi has been more successful in this regard. Xiaomi's WeChat public platform has 9 customer service staff, which is equivalent to a small team. However, many companies do not even have customer service personnel. If they still cannot interact well with WeChat users during Mid-Autumn Festival WeChat marketing, it will be difficult for Mid-Autumn Festival WeChat marketing to succeed.

For example, in the above-mentioned lantern riddle guessing game, users feel that the steps can be simpler or more interesting. Can the customer service staff collect this feedback information in time and reply to consumers?

5. Activity layout

Activity layout is the overall control of the activity. Whether to implement this Mid-Autumn Festival marketing activity through secondary development of WeChat, or through story design and rich content Publishing graphic and text messages of content to attract users requires planners to think clearly. If it is developed for children, the activity interface needs to be designed to be more cute, so that all Mid-Autumn Festival pictures are cartoon-like. Only in this way will children be interested in completing the company's carefully designed WeChat marketing activities.

6. Event gifts

When planning Mid-Autumn Festival WeChat events, what everyone usually thinks of is moon cakes. Can we make a fuss about it in other aspects? For example, beautiful Chinese paintings, Pu'er tea that elders love to drink, handmade small handicrafts with Mid-Autumn Festival stories, etc. Then it is displayed through the WeChat platform, and with the help of WeChat's powerful influence, it spreads through the circle of friends. When friends, elders, wives and children receive these gifts, they receive not only a surprise, but also the appreciation of works of art and the enjoyment of creative gifts.

7. Activity effect statistics

The specific statistical form, what effects should be analyzed, what data should brand influence be reflected from, whether to count WeChat marketing effects based on days or days Statistics based on hourly time periods require careful analysis and thinking. After the statistics are completed, summarize the success or failure experiences and lessons, and use them as the basis for the next batch of brand promotions, so that all WeChat marketing activities have continuity instead of separating marketing plans such as Mid-Autumn Festival and National Day. .