Rice food slogan

1. What stem is "dried this bowl of millet porridge"?

On April 6, 20 10, Xiaomi Company was formally established in Yingu Building, Zhongguancun. Lei Jun and 13 Xiaomi start-up employees drank millet porridge and took a group photo, leaving a precious photo with historical significance.

Since then, millet porridge has always been of great significance to millet. Nowadays, every millet house has a fine tradition of "drying this bowl of millet porridge" when it opens the door.

Today's Xiaomi, Lei Jun and several good buddies are still elegant.

2. What is rice noodle and rice noodle festival?

Xiaomi has never defined "rice noodles" from an official perspective. This title was spontaneously voted by netizens. According to senior rice noodle, in September, netizens spontaneously voted in the Xiaomi community, 20 1 1, and selected "rice noodle" as the title of Xiaomi fan among dozens of candidate words, which was six or seven years in a blink of an eye.

In order to thank the rice noodles for their company, Xiaomi designated April 6, 20 12 as the "rice noodle festival", and held a grand event and rice noodle carnival in early April every year.

A rice noodle family, whether you are a senior rice noodle who has always loved Xiaomi or a newcomer who feels Xiaomi for the first time, can participate in the online and offline activities of the rice noodle festival at any time as long as you register a Xiaomi account.

3. Why is Xiaomi Company named "Xiaomi"?

The story of Xiaomi's name is also very interesting. At first, there were many alternative names. Several founders thought of "Red Star Shines on China" and wanted to name it "Red Star", but they gave it up because of Red Star Erwotou. Then I thought, let's call it Xiaomi. Xiaomi is the staple food of China people, and everyone can't live without it. Speaking of which, everyone feels very close. So, I finally took the name Xiaomi.

In a Weibo of 20 1 1, Lei Jun gave a clear answer to the questions of netizens: "Xiaomi's' MI' pinyin is Mi, first of all, it is the mobile Internet, and Xiaomi wants to be a mobile Internet company; Followed by "Mission Impossible", Xiaomi has to complete the impossible task; Of course, we hope to conquer the world with millet and rifles. Finally, we hope that the kind and lovely name' Xiaomi' can become your friend. "

In addition, Xiaomi's slightly square LOGO looks backward, which looks like the Chinese word "heart" is missing, and it has the image of "saving a little heart for users". Words, forms and meanings are integrated.

4. What is Xiaomi's slogan?

When Xiaomi was founded, "born for fever" was taken as Slogan, which was biased towards the product level of top configuration;

20 15 launched a new Slogan: "Let everyone enjoy the fun of science and technology", which complements the increasingly extensive coverage of Xiaomi products and makes it easier for people to sing.

5. How did the cartoon image of Mi Tu come from?

Designer Sun Guangdou's work Mi Tu is a cartoon rabbit wearing a Lei Feng hat. As the mascot of Xiaomi Company, Mi Tu is the most common in Xiaomi MIUI system. At the same time, with the growth of Xiaomi, the image of Mi Tu presents many versions. In addition to all kinds of Mi Tu dolls, there are many millet products with Mi Tu image elements, such as Mi Tu building block robot and Mi Tu intelligent story machine, which are deeply loved by rice noodles.

In fact, Xiaomi once considered using sharp images such as primitive people and small dinosaurs, but in the end he chose cute rabbits; Mi Tu is also the kindest name among many names.

It is said that the senior rice noodle family related to Mi Tu is enough to form the Tu Ami Legion.

6. What major events have happened in previous rice noodle festivals?

The first rice noodle festival: April 6, 20 12, the second anniversary of Xiaomi company. In D-park, Beijing 798 Art District, Xiaomi held the first "Rice Noodle Festival" and released telecom contract machines and preferential packages. Xiaomi's mobile phone was purchased in the sixth round with 6,543,800+units, and sold out in 6 minutes. Lei Jun wrote on the greeting card for rice noodles: "The philosophy of Xiaomi is the philosophy of rice noodles."

The 2nd Rice Noodle Festival: 2013 On April 9th, Xiaomi held a press conference at Beijing National Convention Center to officially release Xiaomi 2A, Xiaomi 2S Youth Edition and Xiaomi 2. 200,000 Xiaomi mobile phone can be purchased in 2S. Xiaomi also officially released the MIUI V5 system, which was well received during the internal testing. Xiaomi 2A strengthened the belief of those rice noodles.

The 3rd Rice Noodle Festival: On April 8th, 20 14, Xiaomi * * * sent more than 2 million packages, spent 12 hour on-line gathering, and sold 65.438+0.3 million mobile phones, with sales exceeding 65.438+0.5 billion (overseas markets exceeded 65.438+0.5 billion on the 8th). The internal shareholders' meeting of Xiaomi Company was held at the same time as the fourth anniversary celebration.

The 4th Rice Noodle Festival: Five new products of 20 15 Rice Noodle Festival appeared on stage. At the same time, sufficient mobile phones and accessories are provided for unreserved purchase, and there is a value-added feedback worth 200 million yuan waiting for rice noodles. Xiaomi's core products sold 211.2000 sets of mobile phones, 38600 sets of Xiaomi TVs, 79000 sets of Xiaomi routers, 720000 sets of intelligent hardware, and accessories paid1.700 million yuan, with a total order of 2.9 million. As of 22: 00 on April 8, 20 15, the total payment has exceeded 2 billion, and Xiaomi and rice noodles have broken the world record together!

The 5th Rice Noodle Festival: 2065438+April 6th, 2006 The Rice Noodle Festival celebrated the 6th anniversary of Xiaomi, and six new products were first sold. All 6 games are in stock, TV coupons are reduced by 200, and accessories are 50% off. The number of online participants exceeded 46.83 million, the total sales exceeded 65.438+0.87 billion yuan, and the total number of games reached 65.438+0.02 billion times!

The 6th Rice Noodle Festival: April 6th, 20th17th,12the first sale of new products: including Xiaomi Flat 3, 64GB Red Rice Note 4X, Mijia panorama camera, etc. , Xiaomi MIX/Note 2 spot purchase, Xiaomi 5s/Plus single order reduction 200 yuan, all mobile phones enjoy staging; Star products are 50% off, TVs and notebooks are on sale, and the maximum reduction of smart products is 100 yuan! The number of online participants reached another record, exceeding 57.4 million, and the total sales exceeded 65.438+36 billion yuan.

7.20 18 What are the benefits of the 7th Rice Noodle Festival?

Mijia IH rice cooker 4L, Xiaomi notebook Air 12.5 inch 4G+ 128G, Xiaomi notebook Air 12.5 inch 4G+256G, Mijia car air purifier filter and Xiaomi wireless mouse-five new products were launched; In addition, you can get a 1 billion subsidy by playing Mi Tu games, and enjoy a discount by receiving official coupons. Your favorite millet may be killing seconds in limited quantities, so don't miss a good opportunity to start.

Science popularization is over, and I want to share my story with Xiaomi at the end.

Time went back to April 6th, 20 10. Lei Jun and 13 good friends held bowls and drank millet porridge together, and Xiaomi Company was established. Another time and space-in the winter of 2011year, my good friend Wang Hao and I chatted in a small restaurant and learned about Xiaomi mobile phone for the first time.

Since then, I have formed an indissoluble bond with Xiaomi, who boasts digital control. Oh, maybe after I became attached to Xiaomi, I began to brag about digital control.

The internet speed at school slowed down my hand speed. In previous rounds of booking and public sales, I failed to catch a fully loaded Xiaomi car, but Wang Hao, the "wise king", got his wish and showed off my new mobile phone all day and released a bunch of Bibi. I am very anxious. I drink millet porridge every morning to calm my mood.

I got my first Xiaomi mobile phone in April 2065438+2002. On the 6th of that month, Lei Jun held a press conference in D-park, Beijing 798 Art District with strong literary atmosphere. On the occasion of celebrating the second anniversary of Xiaomi's founding, he released the Xiaomi mobile phone telecom contract machine and announced the warm opening of the first "rice noodle festival". Since then, April 6th every year has become the same festival for Xiaomi and rice noodles, and the identity of "rice noodles" has also become a personal label that Haozi and I are proud of.

Now that I think about it, maybe the Rice Noodle Festival brought me good luck, and let me get on the Xiaomi exclusive time train with those rice noodle friends who hit it off.

I remember that I often study MIUI with Hiroko, tossing about new firmware, chasing news of new machines, and sometimes blushing; Talk with classmates and friends who know little about smart phones about Xiaomi mobile phone, Lei Jun and MIUI ... Later Xiaomi box, piston earphone and even Xiaomi ecological chain have been enriched and improved in recent years, which is dazzling. Every time I chat with God, I seem to feel a sense of superiority of geek temperament in the admiration of the masses.

At that time, I was full of youthful blood, didn't know the "golden mean" and kept a low profile, ignored the tenacious resistance around me, pursued the really beautiful things without hesitation, and was only willing to admit the beautiful things. As a result, after entering the society every few years, I am often slapped by the disgusting reality. With the loss of knowledge, my wings gradually plump, no longer impulsive; However, behind my steady behavior, I still have a warm and positive heart to pursue my dream.

My personal growth process is almost a projection of the evolutionary history of Xiaomi.

In the six-year rice noodle career, Hiroko and I have been eating and drinking blood, and we have gained a solid position in our respective workplaces. Although we are far apart, we share the enrichment and happiness brought by Xiaomi.

Since its establishment eight years ago, Lei Da Xiaomi has gradually developed from "national mobile phone" and expanded steadily, becoming a well-known brand in China. In recent years, it has flourished abroad and gained recognition and appreciation from foreigners.

Xiaomi mobile phone, Xiaomi ecological chain and Mijia all have products, all of which are creating high-quality products in the circle. On April 6th, every year, Xiaomi Home and Xiaomi Mall are flooded with rice noodles bought by buy buy, including Hiroko and me.

The best-selling millet products make our rice noodles "sugar content" higher, and we are full of confidence in chatting with people. Your mobile phone is invincible? Ask me if Xiaomi 6 agrees! Ask me again, does Xiaomi MIX 2S promise? Your famous smart sensor is also a story. Have you ever heard of Mijia Smart Suit? Of course, this is the inner subtext. The actual live dialogue is: "Brother, stop blowing, Xiaomi MIX 2S?"

Although life is a bit cruel, your persistence in goals and your ability to learn new things can always make you get rid of all burdens and obstacles, make great strides, and finally realize your dreams. This is true for rice noodles that like Xiaomi, and it is also true for Xiaomi Company itself. Perhaps, the pursuit of beauty, technological dreams, geek style and national charm ... are the essence of "millet culture" and "rice noodle culture".

Lei Jun put forward an "Internet seven-character formula" at the 20 12 Internet Conference-concentration, extreme, word of mouth and speed. Now Xiaomi is flying all the way on this track and has a batch of rice noodles that love Xiaomi. Moreover, rice flour is not only a word of mouth, but also an infinite pursuit of good things. Always believe that good things are about to happen!

Being attached to Xiaomi made me enter a cool world of science and technology and made many like-minded friends. The rice noodle festival allows us to hug Xiaomi more closely, and also hug each other with rice noodles, colliding with more sparks of friendship.

On the occasion of Xiaomi's eighth birthday, I hope Xiaomi can launch more powerful scientific and technological works. Rice noodle festival praises Xiaomi for loving your heart for eight years!

Dear rice noodles, I made this bowl of warm millet porridge! What about you?

Rice noodle and egg collection video remastered, look at you and Lei Da 6 years ago!

↓ "Xiaomi Time Machine: Memories of Lei Jun and us at the first rice noodle festival six years ago" ↓

* Some pictures in this article are from the Internet.