How to optimize baidu promotion account? How to optimize to improve the conversion rate of baidu promotion?

Effective account optimization can improve the quality of keywords and get a better ranking with lower click price, thus reducing the overall promotion cost and improving the return on investment. The account optimization method comprises the following steps:

1. Optimize the account structure

2. Improve the quality of creative writing

3. Select the appropriate access URL and display URL.

4. Choose more specific keywords with more obvious business intentions.

5. Optimize the matching method

6. Adjust the bid, that is, the highest price per click.

7. Modify the promotion settings, including the promotion area and the promotion budget.

Account optimization is a process of trial and error. We suggest that you continue to pay attention to customer performance and explore the optimization methods that are more in line with your promotion goals on the basis of observation and summary.