I'm a kitchen appliance. I'm going to hold activities on National Day and ask for a promotion plan.

Whether it's National Day, New Year's Day or Spring Festival!

As an electrical retail store, as long as it is a big festival, it is necessary to launch appropriate promotional activities to seize the share. Generally, the creativity of the activity (that is, the promotion theme) is completed 10- 15 days in advance, and then there are the implementation problems of the activity plan, such as: determining the promotion price and replenishment, designing DM sheets, and promoting props (rainbow doors, tents, etc. ) and provide gifts and shops.

I'll give you some suggestions for your reference:

1, reverse thinking promotion scheme (that is, reverse thinking): According to the tradition of China, 10 to the Spring Festival is the peak season for decorating new houses (in popular parlance, it is to move new houses for the New Year), so the key sales targets of kitchen appliances at this time should be: those new houses that are being renovated or ready to be renovated, you can put tents and samples in front of or downstairs of the new community for live demonstration.

2. Forward-thinking promotion plan: the purchasing power of a bigger festival is definitely stronger than usual! (It's a holiday promotion, so I won't go into details)

3. Surprise promotion plan: In fact, the promotion activities don't have to wait until the big holiday, and the general merchants (your competitors) will launch promotion activities on the big holiday, so the competition will be fierce! It can be "firm", which means that as long as the activity is well prepared, the price is competitive, and the gifts are rich enough, the promotion can be successful at any time, but this kind of activity can not be held frequently (65438+ 0-2 times a year), and the theme of the activity is: XX Electric Appliances "Price Reduction Action", "The First Kitchen Appliances Special Fair" and "XX Electric Appliances" Thank Customers for Free Lottery ". ...