What is the abbreviation of CI?

CI, also known as CIS, is the abbreviation of English Corporate Identity System, currently generally translated as "Corporate Identity System". CI design refers to the design related to corporate image recognition, including the design of corporate name, logo, standard fonts, colors, symbolic patterns, slogans, mascots, etc.

Extended information

The connotation of CI is: self-determination based on an individual’s membership in different social groups; the individual identity determined by the social group reflects the individual’s Personality traits, physical traits, and interpersonal styles. It can be seen that the most important characteristic of CI is the uniqueness of the individual. The ultimate goal of enterprises introducing CI is to spread this standardized enterprise "personality" to the society in order to gain public recognition, gain market space, and promote enterprise development.

The difference between MI, BI and VI:

The concept system is the leading content of the entire identification system and the driving force for establishing the entire enterprise identification system. Only with the concept system can we determine The subjectivity of the enterprise guides the development direction of the enterprise; the behavioral recognition system is the essential content of the enterprise recognition system. It is a dynamic form that emphasizes a behavioral process and is the key to establishing the entire recognition system. With the behavioral system.

Only in order to implement the enterprise's concept into practice and promote the healthy development of the enterprise; the visual identification system is the basic content of the enterprise identification system, and is the central link and focus of the implementation of CI. Because of the visual system, it can timely , clearly convey the information of enterprise management to the society, so that the public will have strong visual stimulation, and ultimately establish the image of the enterprise.

Characteristics of CI:

1. Difference

This can be said to be the most fundamental feature of CI.

2. Standardization

3. Dissemination

The real meaning of CI lies in "dissemination", that is to say, through a carefully designed standardized identification system, Effective communication is recognized by the public and establishes a good image in the minds of consumers, thereby promoting the company's market sales and promoting the development of the company.

CI belongs to the category of image communication and is a corporate image strategy based on communication.

Reference materials CI design - Baidu Encyclopedia