Measures of Wuhu Municipality on the Administration of Outdoor Advertising

Article 1 These Measures are formulated in accordance with the Advertising Law of People's Republic of China (PRC), the Urban and Rural Planning Law of People's Republic of China (PRC), the Regulations on the Administration of Urban Appearance and Environmental Sanitation and other laws and regulations in order to standardize the outdoor advertising in this Municipality, make rational use of urban space resources, maintain city appearance and environmental sanitation, and serve economic and social development. Article 2 These Measures shall apply to the establishment and management of outdoor advertisements in the urban area of this Municipality and the jurisdiction area of Wuxuan Airport.

These Measures shall apply to the setting and management of outdoor advertisements in all areas of Jiangbei Industrial Cluster, Wuhu Economic and Technological Development Zone and Wuhu Yangtze River Bridge Comprehensive Economic Development Zone in Anhui Province. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to commercial advertisements or public service advertising activities that directly or indirectly introduce goods and services in urban roads and various public places by using buildings, structures, public facilities, vehicles, launch devices, etc. through installation, hanging, posting, drawing, projection and broadcasting. Fourth outdoor advertising should follow the principles of unified planning, safety standards, civilization and beauty, and legal setting. Article 5 The municipal and district people's governments, the Administrative Committee of Jiangbei Industrial Cluster in Anhui Province, the Administrative Committee of Wuhu Economic and Technological Development Zone, and the Administrative Committee of Wuhu Yangtze River Bridge Comprehensive Economic Development Zone shall establish a comprehensive coordination mechanism for outdoor advertising setting management, coordinate and solve major problems in outdoor advertising setting management, and supervise and manage the outdoor advertising setting work within their respective jurisdictions. Article 6 The urban administrative department is the competent department of outdoor advertising, responsible for the daily management of outdoor advertising, the examination and approval of large-scale outdoor advertising, and the comprehensive coordination of outdoor advertising management across administrative regions.

The administrative department for industry and commerce shall be responsible for the qualification examination of outdoor advertising subjects, the supervision and management of outdoor advertising contents, and investigate and deal with outdoor advertising violations in accordance with their duties.

The competent department of urban and rural planning administration is responsible for guiding the preparation of special planning for outdoor advertising.

The traffic administrative department is responsible for coordinating the supervision and management of outdoor advertising settings within the scope of land use along transit roads.

The administrative department of development and reform is responsible for coordinating the supervision and management of outdoor advertising settings within the scope of land use along the rail transit.

Public security, fire protection, housing construction, environmental protection, meteorology, finance (state-owned assets), commerce, public resource management and other departments shall, according to their respective responsibilities, do a good job in outdoor advertising management. Seventh advertising industry associations should strengthen industry self-discipline, standardize industry standards, create a market environment of honesty and fair competition, and cooperate with relevant departments to do a good job in outdoor advertising management. Eighth outdoor advertising planning includes special planning and detailed planning. Outdoor advertising planning shall conform to the requirements of the overall urban planning, urban appearance standards and technical specifications; It should be publicized to the public, and the opinions and suggestions of industry organizations, experts and the public should be sought by holding demonstration meetings, hearings and publishing the draft for comments on the Internet. Ninth outdoor advertising special planning shall include the following contents:

(a) the layout, density, type and other control principles of outdoor advertising;

(2) Delineating the key display areas, control areas and forbidden areas of outdoor advertisements;

(three) the basic requirements of the form, specifications, materials and lighting of outdoor advertising.

The detailed planning of outdoor advertising settings shall conform to the special planning of outdoor advertising settings, and shall include the specific requirements of the location, location, form, quantity, specifications and lighting of outdoor advertising settings. In the detailed planning of outdoor advertising, an appropriate number of public service advertisements should be arranged reasonably.

New construction and alteration (expansion) of buildings, squares, commercial streets, etc. , which need to set up outdoor advertising, should be included in the overall planning and design of construction projects, synchronous construction, synchronous acceptance. Tenth it is forbidden to set up outdoor advertisements in the following carriers and areas:

(a) the use of traffic signal facilities, traffic sign facilities, traffic duty post facilities, pedestrian bridge guardrail, elevated track sound insulation facilities, road and bridge protection facilities;

(two) affect the use of municipal public facilities, traffic safety facilities, traffic signs, fire control facilities and fire safety signs;

(three) the construction control zone of state organs, scenic spots and cultural relics protection units;

(four) dangerous buildings or areas that may endanger the safety of buildings and facilities;

(5) Areas that affect smoke exhaust, personnel evacuation and fire fighting and rescue;

(six) the use of street trees, urban green space;

(seven) the use of the top of the building, the facade of the characteristic building, etc. Damage to the city appearance or building image;

(eight) other circumstances prohibited by laws and regulations. Eleventh major events held in the city, temporary large-scale outdoor advertising, such as poles, flags, physical modeling. On the premise of not affecting the city appearance and traffic safety, it can be temporarily set around the activity venue and some road sections upon approval.

During the project construction, the construction project can use the construction enclosure to set up temporary outdoor advertisements within the red line of the construction project land for enterprises to promote themselves according to the requirements of relevant specifications. Twelfth large-scale outdoor advertising must be approved by the administrative department of city management, and go through the examination and approval procedures in accordance with the relevant provisions.

If the application of a large-scale outdoor advertisement setter meets the licensing requirements, the municipal administrative department of urban management shall make a decision to grant the license according to law and issue the license. The license shall specify the location, form, specifications, quantity, duration and other matters; If it does not meet the licensing conditions, it shall make a written decision not to grant the license and explain the reasons.