Controversial red envelope advertisement

"Carry forward healthy trends and promote harmony" and reject red envelope public service advertisements.

The purpose of advertising is to promote healthy atmosphere, promote harmony, respect others and respect yourself.

Figure 1: The teacher tells parents: "Your child is the first in the class again!" Parents sent red envelopes to express their gratitude, and the teacher stopped and said with a smile, "You are hurting me!" " "

Figure 2: The doctor walks out of the operating room and says to the patient's family, "Well, the patient is finally out of danger!" " "The family members presented red envelopes with their hands and thanked them again and again. The doctor refused and said sadly, "You are insulting me! " "

Figure 3: After the civil servants in the functional departments have completed the examination and approval procedures, they hand the materials to the clerk with both hands: "Your examination and approval procedures have been completed!" When the staff presented a red envelope with both hands, the civil servant refused and said seriously, "You are contemptuous of me!" " "

Figure 4: After the driving test, the examiner happily told the students, "Congratulations, you passed the test!" " The students presented red envelopes with their hands, and the examiner refused and saluted and said, "Please respect me!" "

Subtitle+Voice-over: Respect yourself, respect others, promote righteousness and promote harmony.

This advertisement is particularly impressive, mainly because its creativity is quite special. In this way, it can express the stale and concerned social reality, and refuse the red envelopes of special industries and power departments in less than two minutes, and advocate the correct purpose of the broad masses of people not to give red envelopes, so it can arouse the viewers' thinking.

It is not difficult to see from the advertisement that the intention of the advertisement is very good. Of course, the details of the advertisement are worthy of scrutiny, but it is still a public service advertisement full of justice and promoting social harmony. Politeness is a traditional virtue of the Chinese nation, and giving out red envelopes is one of them. Especially in today's increasingly rich material life, red envelopes play an indispensable role in interpersonal communication and naturally become a sensitive topic.

All along, the right and wrong about red envelopes has never stopped. It is as difficult to verify whether there is a red envelope or a red envelope first. As a national media, CCTV is concerned about this phenomenon and reminds relevant departments through public service advertisements that they should not just shout "no red envelopes" all day, but also really implement measures. Remind those in power to stick to ethics, be honest and be an official, and leave a good reputation for the people; Remind our people to correct their mentality, not to go with the flow, and not to encourage bad social atmosphere; Remind the whole society to "promote righteousness, promote harmony" and "respect others and respect themselves", put an end to giving and receiving red envelopes, and build a just and honest harmonious society.