Summary of County Consumption Promotion Month Activities

In order to promote the development of Dejiang County’s trade and circulation industry, actively build a consumption platform, and effectively stimulate consumption, our county launched a campaign to keep integrity, promote consumption, and advocate low prices from April 2, 20XX to May 4, 20XX. Carbon consumption and benefiting people's livelihood are the themes of the consumption promotion month activities. During the entire consumption promotion month, the market was prosperous, both purchases and sales were strong, and there were many highlights and outstanding features, which fully demonstrated the county's commercial brand, further promoted consumption, and achieved both economic and social benefits.

1. Basic situation

The Dejiang County Consumption Promotion Month activity was officially launched on April 2, 20XX, and the 33-day consumption promotion month activity came to an end on May 4. This event organized nearly 48 stores from more than 40 companies in supermarkets, home appliances, catering and other industries to participate, achieving simultaneous growth in sales and profits. According to monitoring statistics from the Dejiang County Business Center, participating companies in this consumption promotion month achieved sales of 38.42 million yuan, a year-on-year increase of 32.78%, including 10.25 million yuan from supermarkets, 16.81 million yuan from home appliance companies, and 11.36 million yuan from the catering industry.

2. Development methods

(1) Government guidance and enterprise participation. This activity uses government guidance, business participation, and media promotion to carry out consumption promotion month activities, give full play to the role of festivals in boosting the market, meet residents' material and cultural needs, tap consumption potential, enhance consumer culture, and promote the county's commercial brand In order to improve the visibility and reputation of the project, the company is advancing in an orderly manner in accordance with the government's planned time schedule.

(2) Use media resources to carry out all-round and multi-angle publicity. In order to guide merchants to widely participate in the consumption promotion month activities, the business center conducted extensive publicity on the event time, methods, content, participating companies, etc. through various relevant news media in the early stage of the event. Each company issued a unified design and production of promotion month promotional logos and posters. According to survey statistics, the social awareness rate of this event reached 70%, and the corporate awareness rate reached 100%.

(3) The forms of activities are flexible and diverse. Strengthen work guidance for participating merchants based on the activities of each enterprise. Enterprises adopt various forms of promotional activities such as discounts, exchanges, draws, members of selected products to magnify the "price", and receiving gifts with the same day's sales receipts to provide consumers with high-quality and low-priced goods and services.

3. Activity results

(1) The number of participating companies is gradually increasing, the scope of activities is wide, and the enthusiasm is constantly increasing. In addition to the participating units from previous years, this year also added Lezhigo Supermarket, Hongfa Supermarket, etc. The consumer activities benefited our county and neighboring towns. The company's unique theme activities attracted the enthusiastic participation of the majority of residents.

(2) The activities are diverse in content to meet the needs of various consumer groups. Supermarkets such as Lezhigo, Hongfa and Jiahui, as well as major catering companies, have successively launched promotional activities, focusing on people's livelihood commodities, daily chemical products, and department store premium products. Members can amplify the "price", allowing consumers to save more! Combined Thematic activities such as redemption and card swiping draws are used to stimulate consumption, enrich residents' consumption life, create a strong consumption atmosphere, and achieve good results. Exciting promotional activities keep consumers overwhelmed. For example, Hongfa Supermarket can receive gifts by showing sales receipts on the same day, and Delong Electric, Shunfeng Electric, Huaxing Electric, etc. can participate in lottery activities when making purchases, allowing residents to consume happily and have endless fun.

(3) Supermarket performance has increased significantly. As of May 4, four supermarkets including Lezhigou, Jiahui Supermarket, Sanhe Supermarket and Hongfa Supermarket achieved sales of 10.25 million yuan, a year-on-year increase of 22.85%. Among them, daily necessities, affordable vegetables, and fresh aquatic products were the most popular. Hot.

(4) Promotional results in the catering industry are remarkable. The catering industry in our county actively participated in this event. Large-scale famous catering stores represented by Gourmet Meike, Dayayuan Restaurant, Sihai Huicheng, and Harmony Garden carried out various forms of food promotion, discount promotions, green promotions, etc. during the consumption promotion month. The food promotion activities are rich in content and exciting, and have achieved good social effects and economic benefits.

(5) Credit consumption and green consumption habits are gradually gaining popularity. During the consumption promotion month, you can participate in lucky draws and other activities by spending money at designated merchants. China UnionPay Guizhou Company is responsible for technical support for UnionPay cards issued by various banks. Banks and financial institutions work closely together. During the event, consumers who use credit cards to make purchases can receive preferential activities such as exempting credit card handling fees to promote credit consumption among residents. With the slogan of "green consumption, environmentally friendly shopping", during the event, the use of disposable plastic bags in supermarkets in our county dropped by 30% year-on-year. The number and frequency of residents recycling reusable bags for shopping is increasing, which is sustainable, green and low-cost. The concept of carbon consumption is gradually gaining popularity. At the same time, it also encourages manufacturers and sellers to establish a sense of responsibility for environmentally friendly production and marketing, promotes the concept of circular consumption among consumers, guides green and low-carbon consumption, and meets the people's expectations for a healthy life.

4. Suggestions for the next step

(1) Choose an opportunity to carry out promotional activities based on the actual situation of our county. Consumption promotion month activities should gradually break away from the traditional function of promoting consumption and should be further promoted in conjunction with the development of Dejiang tourism industry to enhance its service function for the development of the tourism industry, attract tourists through shopping, enhance the competitiveness of Dejiang tourism industry, and build Dejiang city image brand .

(2) Learn from experience, form tradition and develop characteristics. If the Dejiang Consumption Promotion Month activity needs to increase its influence, it must learn from the experience and lessons of previous activities, fix the holding time and organizer, and drive more dynamic enterprises to participate, and regard the Consumption Promotion Month as the county's "honesty, promotion and promotion". Consumption, promoting low carbon, and benefiting people's livelihood" is a general starting point for the construction of projects and has formed a tradition. Increase publicity efforts, expand the scope of publicity, improve the consumption environment, promote the integration of consumption and tourism, and turn the consumption promotion month into a characteristic development model that integrates tourism, consumption, and leisure.

(3) Government-led efforts to cultivate more business service markets. Consumption Promotion Month is a consumption promotion activity. The government, as the guiding department, not only requires the active participation of commercial enterprises, but also requires strong support among government departments, especially in the development of out-of-store promotional activities. The layout of the commercial pedestrian street in the south of our county has been released. The development space of the business service industry is expanding at a exponential rate. Relevant government departments should strengthen their leadership and combine the above functional sectors to cultivate more emerging business enterprises and further optimize the business service market. environment.

We must adhere to the scientific development path and accelerate the construction of an ecologically civilized city as a guide, give full play to the radiating role of Dejiang County's regional central city, carefully create Dejiang consumption promotion activities, use moderation to build momentum, and use the city to help Festivals and festival promotions can drive consumption growth, cultivate the construction of a market integrity system, advocate low-carbon life, benefit people's livelihood, promote the accelerated development of our county's business and service industry, and make greater contributions to our county's construction of an ecologically civilized city.

In order to further activate the consumption demand of urban and rural residents and enhance the driving role of consumption in county economic growth, from April 2 to May 4, Changwu County organized a campaign with the theme of "keeping integrity, promoting consumption, and advocating The "Changwu County 20XX 'Red April' Consumption Promotion Month" with the theme of "low carbon and benefiting people's livelihood" has achieved good economic and social benefits.

During the activity month, more than 20 large-scale, reputable and influential large hotels, restaurants, shopping malls, supermarkets, shopping centers and professional stores in the county focused on "brand consumption, credit consumption, green consumption" ", low-carbon consumption" and other four major contents, various forms of consumption promotion activities have been carried out according to the unified theme and unified logo. The companies participating in the event involve mobile phone bills, household appliances, daily necessities, clothing, shoes and hats, knitted textiles, cosmetics, fruits and vegetables, catering and gourmet products, etc., which has greatly prospered the consumer goods market, promoted consumption growth, and presented a "big corporate picture". Promotion, integrity and profit-promoting atmosphere. According to incomplete statistics, during the activity month, participating merchants in the county completed a cumulative sales of more than 20 million yuan (including catering), an increase of approximately 9.6% over the same period last year.

First, the competent authorities actively play a guiding role in expanding consumption, carefully organize and carry out this activity, refine the work plan, and combine the actual season and specific activity requirements to determine the activity content, organization method, and division of responsibilities. , supervision and inspection and safety and security and other aspects have been refined and quantified. We did a good job in mobilization and coordination, promptly organized a symposium with the heads of participating companies, mobilized merchants to actively participate in the "Changwu County 20XX 'Red April' Consumption Promotion Month" activity, and held a launching ceremony.

Second, the commerce department takes the lead, and the industry and commerce, quality supervision, health, urban management, public security and other departments form a joint working group to coordinate various supervision and management work at the event site according to their respective functions. The industrial and commercial department is responsible for the inspection and inspection of various commodities, and has set up a consumer complaint service desk at each event site to safeguard the legitimate rights and interests of consumers; the quality supervision department is responsible for the quality inspection of exhibitors' commodities to prevent "three noes" and other substandard products that harm the interests of consumers; the public security, traffic police and other departments are responsible for on-site security and the clearing of people and vehicles on traffic thoroughfares; the urban management department is responsible for the management of hanging and placing outdoor advertising and promotional materials; business While taking the lead in relevant work, the department has also strengthened market supervision together with relevant departments to strictly prevent malignant accidents such as looting, fires, and stampedes during the event, actively promote the concept of honest consumption, and effectively safeguard the legitimate rights and interests of consumers for the The "Red April Consumption Promotion Month Activity" created a good market order and ensured the smooth development of the activity.

The third is to give full play to the role of media propaganda and strengthen news media reporting. Starting from the beginning of April, major media such as Changwu County TV Station and Changwu Bar will be organized to conduct all-round and multi-angle reports on the event, fully publicizing the "Changwu County 20XX 'Red April' Consumption Promotion Month" event and expanding influence , create an atmosphere; organize all participating companies to uniformly produce and hang the "Changwu County 20XX 'Red April' Consumption Promotion Month" activity logo, "expand consumption, improve people's livelihood, promote development" and other activity slogans in the activity venue. Banners are used to promote the company's publicity, and the scientific consumption concept of "civilization, health, green, and low carbon" is vigorously promoted. During the entire event, more than 100,000 promotional materials were distributed to citizens, actively promoting various promotional information and attracting public consumption.

Fourth, participating companies have listed various discounts to attract customers. Shopping malls such as Yongdehong Shopping Mall, Quanquan Shopping Plaza, and Wushang Clothing City have discounts, with some products as low as 40% to 40% off. Seasonal brand clothing with deep discounts and clearance sales. At the same time, we promote newly launched fashionable clothing, shoes, bags and other products at preferential prices, which are favored by the public; Huanghe Electrical and Mechanical Changwu Distribution Department, Fuyuan Home Appliance Distribution Department, Guoying Home Appliances and other shopping malls contact home appliance manufacturers for profit sharing, lottery, store celebrations, etc. Promotions are carried out in the form of festivals, old-for-new, buy one and get one free; some shopping malls have launched profit-sharing activities with banks, and consumers who use UnionPay cards can enjoy a certain amount of subsidies. Attracting customers through discounts, profit sharing, issuing point cards, consumption cards, giving gifts, etc. has achieved good results.

In order to further invigorate the circulation industry, expand the scale of consumption, display business culture, promote consumption upgrades, and enhance the driving role of consumption in economic growth. With the theme of "keeping integrity, promoting consumption, advocating low carbon, and benefiting people's livelihood", Maguan County comprehensively deploys consumption promotion month activities focusing on "brand consumption, credit consumption, online consumption, green consumption, and catering consumption".

First, actively mobilize and make overall arrangements. Make full use of the good environment created by national consumption promotion activities, select large-scale, reputable and influential supermarkets, electrical appliance stores, catering companies, home building materials, etc. in the county to participate in consumption promotion activities, and based on the market structure and consumption characteristics of the county , organize enterprises to formulate activity plans and plan a series of special promotions.

The second is to strengthen management and highlight safety. Urge enterprises to conscientiously implement safety management systems, comprehensively investigate potential safety hazards, and ensure that fire protection, security, evacuation and other facilities are complete and smooth. Urge all enterprises to formulate emergency plans for promotional activities to strictly prevent safety accidents such as looting, stampedes, and fires, and ensure that activities are carried out safely and orderly.

The third is to increase publicity and create an atmosphere.

Make full use of newspapers, television, the Internet and other news media to widely publicize various promotional information, and paste designated slogans and logos in public places to attract more consumers to participate in activities, expand influence and effectiveness, and create consumption-promoting activities good atmosphere.