Gucci's advertisement shot by a real tiger has caused controversy abroad.

Gucci's advertisement shot by a real tiger has caused controversy abroad.

Gucci's advertisement for shooting a real tiger has caused controversy abroad. Recently, Gucci, an Italian luxury brand, released a series of new advertisements in China to celebrate the Year of the Tiger, which were shot with a real tiger. Gucci's advertisement shot by a real tiger has caused controversy abroad.

Gucci's advertisement for shooting a real tiger has caused controversy abroad. Recently, World Animal Safety USA said that it had sent a notice to the American company of Italian luxury brand Gucci, urging it to stop using wild animals in advertisements and "beautify wild animals in captivity".

To celebrate the Year of the Tiger in China, Gucci launched a ready-to-wear series inspired by the tiger totem, and an advertising film conceived by creative director Alessandro Michele and shot by photographer and director Angelo Pennetta. In the film, the tiger trotted into the stadium, joined a group of human partners, and had afternoon tea together in a luxurious, retro and fashionable resort. Gucci said that the series highlights the multifaceted nature of Gucci universe and expresses the creative director's fascination with the beauty of nature.

Elisa Allen, the head of an animal protection organization in the United States, believes that this move will encourage the illegal trade of endangered animals, and some netizens also express their concern and dissatisfaction.

"Gucci is completely beyond our current understanding of the needs and best interests of wildlife." Allen said. The website of Women's Wear Daily magazine 12 also mentioned that the American office of the World Society for the Protection of Animals had informed Gucci America that it was concerned about the luxury brand's use of tigers in its new series of advertisements and asked it to stop using wild animals in advertisements. In addition, some netizens also expressed their concern and dissatisfaction: "Stop using animals in your advertisements! ! ! ""You can't use wild animals in advertisements. ""poor tiger! " "These tigers look confused."

In response, Gucci responded that although real tigers were used in the advertisements, they were shot in a safe environment.

Gucci's advertisement for shooting a real tiger has caused controversy abroad. Recently, Gucci, an Italian luxury brand, released a series of new advertisements in China to celebrate the Year of the Tiger, and filmed it with real tigers.

Xiaoxiang morning herald reporter noted that once the advertisement was released, it caused great controversy and was criticized by many consumers and animal rights protectors.

It is reported that Gucci launched a new product line to celebrate the Year of the Tiger in China, and shot a series of promotional videos and photos for it. The inspiration for this series of advertisements comes from. /kloc-The printing design in the late 1960s combined the tiger pattern with the classic elements of the brand. In the promo, a group of friends chat in a retro and luxurious hotel and enjoy the leisure time of afternoon tea with wonderful music. At this time, a docile tiger climbed the stairs and joined a friend's party as a "special friend". In the same series of photos, there are tigers standing on the piano and lying on the carpet. It is worth mentioning that the tiger used in the shooting is a real tiger, not a special effect.

Gucci's behavior met with some criticism. According to the Daily Mail, the American animal protection organization Humanely Treat Arisha Allen criticized Gucci for using tigers, believing that it would encourage the illegal trade of endangered animals.

On the website of Women's Wear Daily (12), it was mentioned that the American office of the World Society for the Protection of Animals informed Gucci America Company that it was worried about the luxury brand's use of tigers in its new advertisements and asked it to stop using wild animals in its advertisements.

In addition, many foreign netizens also expressed dissatisfaction with Gucci's move and shouted "Stop using animals in advertisements!" And expressed sympathy for the tiger. "Poor tiger, his expression looks confused."

For criticism, Gucci's brand said that the tiger was shot in a safe environment.

China netizens have different views on Gucci shooting with real tigers. Some netizens think that the tiger in the advertisement has a majestic meaning, and the element of "tiger" expresses the brand's good wishes for the Lunar New Year in China and respects the consumers in China. "I feel the publicity of international brands, because they attach importance to the China market", "The zodiac is unique to China, and I like Gucci", and some netizens joked: "I look forward to the advertisement in the Year of the Loong". In the promo, the tiger looks very docile and very close to people. The shooting didn't hurt the tiger, but also reflected the theme of harmony, which complemented the atmosphere of the New Year. Many netizens commented that "it turned out to be a real tiger, so cool." "It is understandable to shoot in a safe environment, but also for the advertising effect."

In this regard, many netizens hold objections. "Once Gucci's advertisement is on fire, more advertisers will learn from Gucci and let animals shoot advertisements, which will increase many unnecessary casualties in order to obtain animals." 106, the China Biodiversity Conservation and Green Development Foundation said that it strongly protested Gucci's use of tigers to shoot commercial advertisements for the Year of the Tiger in 2022. China Green Hair Association said: "On a global scale, tigers are rapidly becoming extinct due to the overuse of human beings and the loss of habitats. We have no objection to photographing wild animals in the natural landscape on the premise of animal ethics. However, this performance-oriented Shang Yan and advertising is unacceptable. GUCCI's use of tigers for commercial purposes violates business ethics and is equivalent to encouraging illegal hunting and trade of endangered animals in disguise. " In addition, some netizens said that using real tigers to shoot not only increases the difficulty of shooting, but also has potential security risks. Many netizens joked: "Gucci was the one who succeeded in shooting, but Chibo was the one who failed in shooting." . During the whole shooting process, some netizens are skeptical about whether the tiger can be properly protected and whether its habits will not be destroyed.

GUCCI's advertisement for shooting a real tiger has caused controversy abroad. The Year of the Tiger is coming, and the Italian luxury brand Gucci has also launched a new series to celebrate the Year of the Tiger in China. However, the brand's practice of using real tigers in its new series of advertisements has caused controversy and criticism abroad.

Gucci released a series of new advertising pictures.

The British Daily Mail reported this controversial event on 14. It is reported that Gucci released a new series to celebrate the Year of the Tiger in China. The brand was attacked by consumers and animal rights protectors after using real tigers in advertisements. It is reported that an advertisement released by Gucci shows a tiger standing on a grand piano and lying on the carpet.

GUCCI official Weibo 65438+10.5 also released an advertising video with the caption "The arrival of the tiger opens the curtain of a new year. 2022 Gucci China New Year Series ". Tigers also appeared in the video.

GUCCI official Weibo screenshot

Gucci's approach has attracted some criticism. According to the Daily Mail, the head of ethical treatment of American animal protection organization Elisa Allen criticized Gucci for using tigers, believing that it would encourage the illegal trade of endangered animals. "Gucci is completely beyond our current understanding of the needs and best interests of wildlife." Allen said.

The website of Women's Wear Daily magazine 12 also mentioned that the American office of the World Society for the Protection of Animals had informed Gucci America that it was concerned about the luxury brand's use of tigers in its new series of advertisements and asked it to stop using wild animals in advertisements.

In addition, some netizens also expressed concern and dissatisfaction with this ↓

"Stop using animals in advertisements! ! ! "

"You can't use wild animals in advertisements."

"Poor tiger!"

"These tigers look confused."

However, the Daily Mail also mentioned that although real tigers were used in the advertisement, Gucci claimed that these tigers were shot in a safe environment.