Advertisements on TV

M&M chocolate: does not dissolve in the hands, only dissolves in the mouth

This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of Mamp;M chocolate icing packaging, but also implies that Mamp;M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a moment.

*Pepsi: The choice of the new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They discovered the market from young people and positioned themselves as the Coke of the new generation. Inviting the new generation's favorite superstar singer as its brand spokesperson, it finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

*Volkswagen Beetle: It’s better to be small if you think about it

The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.

*Nike: just do it

Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertisement The language is in line with the mentality of the young generation. If you want to do it, just do it. As long as you are different, you just need to take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.

It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.

*De Beers Diamonds: A diamond is forever, a diamond will last forever

Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers Diamonds This slogan not only expresses the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.

*McGee Coffee: Every drop of it is fragrant and full of flavor.

As the second largest coffee brand in the world, Magi’s advertising slogan can be called a classic of language. Unlike Nestle, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of McLaren coffee with inner feelings. It is also often Can stand the test.

*Yamaye Piano: Children who learn piano will not become bad

This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are that it attracts parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step.

Yamaye is brilliant at this.

*Mc Coffee: Good things should be shared with good friends

This is the advertising slogan launched by Mc Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.

*Dove Chocolate: Milky, silky feeling

The reason why it is a classic lies in the psychological experience of "silky feeling"; it can make chocolate delicate and smooth It feels like using silk to describe it, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.

*Intel: Give the computer a Pentium core

Intel's microprocessor was initially called X86 and did not have its own brand. In order to highlight its own brand, it was After 586, the running speed of a computer is defined by the number of Pentiums. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the word "intelinside" on their products and packaging, and the phrase "give computers a Pentium core" The pun not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.

As the largest automobile company in Japan, Toyota naturally dominates the Chinese market, and this wonderful slogan is very suitable for the situation at that time; it cleverly combines Chinese proverbs to show confidence and domineering, and is catchy. . Today, Toyota probably no longer dares to make such boastful claims, but many Chinese people still remember this slogan.

*Goldlion: The World of Men

In addition to a good name, Goldlion’s success also lies in successful positioning. They position their products for successful and distinguished men. After years of perseverance, it has finally become the best in men's clothing, and this advertising slogan accurately reflects the positioning and core values ??of Goldlion.

*Vassoon Shampoo: My brilliance comes from your style

Sassoon is a rising star among P&G's shampoo brands. They invited the internationally renowned hairdressing expert Vidal. Sassoon serves as his own brand ambassador and uses Vinda. Sassoon's own name serves as a brand, thereby establishing an image of professional hair washing and hair care, and "My brilliance comes from your style" is the finishing touch.

*Philips: Let’s do better

Philips’ achievements in the field of home appliances are eye-catching, and it has become the most profitable appliance among the top 500 companies. group. However, in addition to constantly emphasizing its innovative technology in its advertising campaigns, Philips never forgets to humbly say "let us do better". This kind of gentle selling seems to be easier to win the recognition of the Chinese people. No wonder it was Aiduo will put out a modified version of "We have been working hard."

*Levi jeans: different cool, same pants

Levi jeans are the earliest in the world Jeans brands have always presented themselves with a personalized image. Among the younger generation, cool culture seems to be a culture that never goes out of style. Levi Jeans firmly grasps the cultural characteristics of this group of people to create an ever-changing "cool" style. "Ads like this appear to impress the new "cool" people who are fashion forward and keep the brand fresh and lastingly productive.

*Voluntary blood donation: I don’t know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the matter of voluntary blood donation and at the same time expresses the voice of a patient who accepts voluntary blood donation.

Cars have always been a popular car model in the Chinese market.

In promoting the Chinese market, Nissan uses a very traditional Chinese advertising slogan: In ancient times, there was a Maxima, but today there are Nissan cars, which has shortened the distance with the Chinese people, thereby establishing Nissan's second position in China.

Driving; BMW is different. Although it also represents status, it obviously belongs to the younger wealthy class, and they often drive themselves and experience the driving pleasure of BMW. This is the charm of BMW.

*555 cigarettes: extraordinary, mellow and satisfying

The internationally renowned cigarette brand 555 is a star on the racing circuit. Although they cannot appear in the public media, they have become sponsors of various international car competitions and rallies. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and uses a heart-attacking language style to satisfy the smokers' psychological feelings, making smoking a psychological experience.

Positioned as a non-Cola carbonated car, it established a distinction from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand new market for Qixi.

model.

*Kodak: This is the moment

The number one brand in the film market never has to emphasize the saturation of its colors and the fineness of its grains, but rather uses the wonderful and unforgettable moments in life To impress consumers, retain beautiful moments, and give you eternal memories is the eternal theme of Kodak film. Whether it is "Suffering from every moment of life" and "This is this moment" are concentrated reflections of the theme.

*Motorola: Flying Beyond Infinity

In the analog era, Motorola was the well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by the rising star Nokia in the digital era and lost its past glory. . Motorola dreams of one day spreading its wings of freedom again, soaring high and flying beyond infinity. This is Motorola's ideal. Today, in the era of unlimited Internet, Motorola is finally flying high again and flying freely.

The take-off of China's economy has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication slogans that have been tested by the market have become an integral part of the brand value, injecting spiritual food into the brand, and well interpreting the core values ????of the company and the brand.

*Haier: Haier, Made in China

Domestic household appliances have always been considered to be of low quality and low price. Even if they are exported, they are rarely labeled as Made in China.

Haier, the leader of Chinese home appliance companies, decisively launched the banner of "Made in China" when China's home appliance industry was maturing, and the slogan was very confident, inspiring the self-confidence of the Chinese people and enhancing the National pride. As far as the advertising slogan itself is concerned, the beauty lies in its "creation", which is concise, powerful and full of confidence.

*China Unicom: Loving the Chinese Knot, Connecting the Hearts of the World

The logo of China Unicom is the image of a Chinese knot, which is full of affinity. The birth of China Unicom has made a huge contribution to the development of China's communications industry. They have challenged China Telecom again and again, gradually growing and growing in the competition with high-quality services and low prices. China Unicom has naturally integrated its logo and brand name into the advertising slogan, achieving harmony and unity from appearance to spirit, reflecting The spiritual philosophy of the enterprise.

*Business Link: Technology makes it easier for you

The rise of Business Link is a miracle. They use simple and easy-to-use Business Link to explain what "technology makes it easier for you" ” is to use simple operations to make life more orderly and convenient. This is the benefit of high technology. With overwhelming advertising, Business Link has created a market.

*Fiyta: Once you own it, you have no choice

When people’s quality of life reaches a certain level, watches no longer have such a single purpose. Fiyta Use noble quality to connect yourself with your identity, so that when people wear Fiyta watches, they can feel more extraordinary temperament and exclusive feelings of respect. If you had this feeling, would you choose any other watch?

*Li Ning: Keep the excitement to yourself

The best sporting goods in China is probably "Li Ning". Sporting goods are the domain of young people, and you must create a unique brand personality to attract them, as evidenced by Nike's success. Li Ning's brand road has not been smooth sailing. It has neither Nike's superstar nor Reebok's international background. "Keep the wonderful things to yourself" is also in line with the mentality of teenagers. Who doesn't want wonderful things?

It is indeed not easy to see. Master Kong is still the largest food company in mainland China. Its products are not limited to instant noodles. It is also a well-known brand in the fields of beverages and biscuits.

The brand image enriches the connotation of wine culture and enables a national time-honored enterprise with legendary quality to stand resolutely.

*Xinfei Refrigerator: Xinfei’s advertising is good, but not as good as Xinfei Refrigerator.

This advertisement once caused controversy. Linguistic academia, advertising critics, and competitors all joined the discussion. Whether it was praise or criticism, Xinfei was having fun anyway. After all, advertising can Arousing such widespread attention is a success, and Xinfei's popularity has increased by unknown amounts. From then on, Xinfei firmly occupied the top three positions in the refrigerator industry and is still in use today.